Question 3

1. QUESTION 3WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?

2. AUDIENCE FEEDBACK I
Throughout my A2 project, I received multiple audience feedback
ranging from classmates to family members, also using a variation
of techniques to achieve the feedback and comments.
My first audience feedback was when I produced my animatic. I
showed the animatic to my parents and grandparents who were all
impressed by my work but also slightly confused as the plot was
hard to understand and wasn’t justified through the use of still
images. Which is understandable.
I received questions such as:
“Who is the bad guy?” or “Why were they going camping in the first
place?” These questions were all answered but I also learned that,
when I produce the actual trailer, I must ensure that I make the
protagonist obvious and also make sure that the purpose of the
journey is evident.

3. POSTER :
FIRST DRAFT
My second serving of audience feedback
was the class analysis of my first draft of
my poster. My first draft achieved an
estimated B grade, which I was happy with,
but it needed to show more of the narrative
of the trailer and, by doing so, my teacher
stated that I could achieve a higher grade.
We set up a rotary system that allowed
each student to walk around the class and
individually analyse everyone's work and
write comments and improvements if
necessary.
I received comments like:
“Love the logo and title font. Looks
professional.” and “This looks like a real
horror poster.” These comments were great
to read and gave me confidence to redraft it
and achieve a higher grade.
I also received a few improvements such
as: “struggle to see the symbols on the
trees.” and “I love the aesthetics. But It
doesn’t show enough to represent the
horror genre.” these comments were the
most valuable and influenced me to redraft
a whole new design.

4. POSTER :
FINAL DRAFT
MAGAZINE :
FINAL DRAFT

5. In my first draft, I decided to use a
background taken from the trailer itself. But
after researching into existing film
magazines, I found that they rarely use this
technique. And focus on a more studio-look
background. So I changed it to look like
exactly that.
The cloven logo was added in to the
background to relate to the text, but after
receiving comments from my teachers and
classmates such as: “it looks too crowded”
and “it takes the attention away from the
main image” I decided to remove it and
stick with a more simple, minimalistic look.
And I think it works well.

6. I changed the pug when I removed the forest background as I
found that the chrome looking pug looked better when
accompanied with the monotone background.
From my classmate’s feedback, I also made the “and more
blood” to be more recognisable and stand out more with the
added bevel to make it look somewhat 3D. This was because
they struggled to read it.
I also removed the blood splatter from the pug, as I didn't
want to overdo the whole horror theme. It took the attention
away from the text itself, and the connotations.
I kept the main splash
text the same as the
poster and trailer text
as it shows
consistency and
reflects on the brand
itself.

7. The next piece of valuable audience feedback was the classroom
feedback of my final draft of my poster and the progression of my film
magazine.
My final poster design received pleasing comments like “I didn’t think it
could get any better!" and “Good representation of a horror genre.” My
teacher was very pleased with what I did, and that I listen to her and
changed the old one.
My magazine received multiple feedback; good and bad, where I made a
huge variety of changes to the image, text and masthead. Which can be
seen in the previous slide.
As you can see, I changed my masthead to suit the magazine better. I
feel the slanted text has connotations with motion, and the fire was a hit
or miss with my teachers but, after explaining that it has relevance to the
narrative (devil/hell/fire) I managed to convince him.
AUDIENCE FEEDBACK III

8. The final, and most valuable source of feedback was when we set up a
focus group – showing our three projects to a group of 16 people. These
people were all in our target audience age range; 16-30.
FOCUS GROUP
0
5
10
15
20
0 - 15 16 - 30 31 - 45 46 -60
This chart shows that 100% of
our focus group thought our
trailer was made to target 16-30
year olds. The reasons for this
were because our cast was a
true representation of our age
range. This also allows the
audience to put themselves to
the identity of the characters.
List three points in the trailer that help you identify the genre
“The demons”
“use of blood”
“dramatic music”
“suspense
“the unknown”
“horrific imagery”
“screaming”
“use of guns”
“implications of death”
“demons”
“you have to get out of here”
“eerie music”

9. 0
1
2
3
4
5
6
7
psycho
horror
thriller action drama
FOCUS GROUP II
This chart shows that 100% of
our focus group thought our
trailer was made to target 16-30
year olds. The reasons for this
were because our cast was a
true representation of our age
range. This also allows the
audience to put themselves to
the identity of the characters.
To conclude, our results showed that 15 out of 16 people would go and watch
out film in the cinema. This shows that our product was a successful
promotional device.
Overall, I have learned that audience feedback is one of the most valuable
factors when creating my product. It allows you to make changes to your
work and adapt it to the people who would be interested in your work. Without
a suitable audience, your product wouldn’t be successful.
I’ve also learned that with the correct target audience, you can achieve much
more positive feedback and a more involved, enthusiastic audience.