2. There must be a goal
clarity or the goal must
be well defined and
specific in order for the
intended information to
be fully understood.
The personality of the sender
must be thought about his
nature or character in
communicating.

3. The personality and
condition of the person
receiving the message
is to be considered.
Shared experiences
provide a reference
that is common to
sender and receiver.

4. Communication uses
symbol both verbal
(words) and non-verbal
through pictures, signs,
and actions.
It refers to the various
forms on how the
message is being
transmitted.

5. This is the passage
through which the
message travels.
There is the tendency that
managers will be
overloaded with incoming
messages due to
technological
advancement.

6. This refers to the reaction of the
recipient to the communication.
This reflects how the receiver
reacts to the communication
forwarded to him and how he
follows the instructions therein.