Jo Saunders, LinkedIn Trainer, Wildfire Social Marketing discussing 'LinkedIn Career Development – The essentials, the extras and the leading edge' ACS TECH AND EMPLOYABILITY SKILLS HALF-DAY CONFERENCE: BE READY FOR TOMORROW’S IT OPPORTUNITIES

1. CAREER
DEVELOPMENTthe ESSENTIALS, the EXTRAS
and the leading EDGE

2. Image Credit
Shutterstock
Why
?

3. Aug 2020

4. 11M+ Au
36M+ Skills
90K Schools
55M+ Companies Visibility
⇪50%engagement
⇪
87%Of recruiters use
LinkedIn to find
candidates
94%
Of recruiters use
LinkedIn to vet
job candidates

5. Research
Be Found
Connect
Engage
Convert
Expertise
Trust
Relationships
Clients
Discover

6. Visibility
25th
most
visited
website 29M
haystack
#1
#25

7. “Your brand is
what other people
say about you
when you’re not
in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

8. Build a
profile to
showcase
your value
Image Credit
Shutterstock

9. 1. VISUALS
Background
HEADLINE [220]
FEATURED
ABOUT [2600]
Story
Profile Photo
#OpenToWork
Services
Elevator Pitch
Keywords
2. VALUE
21x
Profile
Showcase your
content & work
3. VOICE

10. Visual Branding 1584 x 396

11. [Expertise] graduate / student
seeking [Title] in [Industry]
Headline
[Expertise] [Outcome]
[Industry] [Organisation]

12. Background

13. Build Credibility

14. Showcase
Jiaranai Keatnuxsuo
https://www.linkedin.com/in/keatnuxsuo/

15. X
Profile
Blueprint

16. Network
Anna
Ben
Chris

17. Be Proactive

18. Where would you like to work?

20. Boolean Search
Quotes
" Management
Accountant "
Parentheses
( ? )
AND
OR NOT
Management Accountant Management Accountant
Management Accountant

21. Find Your Voice
Like/React > Comment > Share/Post

22. the ESSENTIALS
Brand & Digital Footprint
the EXTRAS
the leading EDGE
Showcase & Stand Out
Search, Engage & Share

23. Presence Credibility Influence
Energise Establish Earn
Who You
Are
Being
What
You Are
Doing
Who You
Engage /
With
#Connectfluence

24. Personal professional brand marketing strategist
showing graduates, leaders and teams how to
enhance visibility, earn influence and establish
credibility using LinkedIn and social media tools.
💎 linkedin.com/in/josaunders
💙 eepurl.com/hDSrs
🔥 wildfiresocialmarketing.com/
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