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LinkedIn Board Profile

Create a profile rich with key words that will attract others to your skills and expertise. Tips on areas of your profile that are important to business leaders seeking board members. The true value is keeping a fresh profile that showcases your talents and value in the boardroom

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LinkedIn Board Profile

  1. 1. BOARD PROFILESCreating Visibility of Your Skills and InterestsEvent: 85 Broads ArizonaDate: April 9, 2013Presented By: Jamie Glass www.linkedin.com/in/jamieglass/
  2. 2.  Validates expertise and experience Is a highly effective communications tool Acts as your “PR” agent Not the first place people go to find board members Is a place to share advice and your curriculum vitae Is best resource to connect with peers Is viewed, provides a downloadable CV and is often shared by those searching Affirmation on your ability to “help” others Most searchable bio for you, when fully optimized
  3. 3. CREATING MOST LINKEDIN VALUE Network – You are only as valuable as your depth of connections Inside Search and Research Key Words Matter “Crawled” by Search Engines Skills and Expertise drive Search  4x more likely to be found by skills and expertise terms Marketing Tool (Billboard) Testimonials and Reference
  4. 4. LINKEDIN MUSTS Photo – Professional Headshot Only Valid Email and Updated Contact Information Vanity URL Robust Summary Unique Headline Testimonials Groups Skills and Expertise (50) Board positions (all types) listed
  5. 5. LINKEDIN DO’S AND DON’TS Do: Grow your network Do: Respond to messages and requests Do: Have a call to action Do: Use all areas on your profile  Skills and expertise  Education  Groups  Organizations  Companies linked and follow Don’t: Open to all – LION unless you sell to LinkedIn users Don’t: Use symbols and gimmicks to attract
  6. 6. PROFILE MUST DO’S ON LINKEDIN Professional Headshot – Must have an image! Headline - 10 Words: Who, What, Why (no symbols) Call to Action – How to reach you, complete contact information Secure vanity URL
  7. 7. MUST DO ON LINKEDIN Background Summary – Sales pitch, history, highlights and stand out features Board Experience  Board of Directors (Corporate Governance)  Board of Advisors  Non-Profit Board Member  Association Board Member Experience - Company, including board experience, advisory groups and non-profits, key word rich Professional Activities and Organizations
  8. 8. • Obvious High Profile Investor• For everyone else, this has no value for search• Shows an over- extended board member
  9. 9. • Great profile for an active, desirable board member that cares about company association and put effort into detailing profile• Valuable for search with key word rich descriptions• Shows potential Board Member for Non-Profits, Advisory, Corporate Governance Boards
  10. 10. FINDING YOU: “BOARD MEMBER” SEARCH
  11. 11. EXPERTISE AND SKILLS OF BOARD MEMBERSEXPERTISE SKILLS Risk  Risk and Business Management Corporate Governance  Leadership Compliance  Business Models Fiduciary Responsibility  Revenue and Customer Acquisition Audit  Strategic Planning Strategy  Executive Diversity  Project Management Ethics  Functional: IT, HR, Sales, Marketing, Finance Finance, Legal, Operations, Service, R&D, Product Labor  Capital Formation and Fundraising Government Relations  Relationships Industries  Critical and Strategic Thinking Public Policy  Reporting Capital and Investment  Contracting Influence  Quality Assurance Sarbanes-Oxley
  12. 12. ENDORSE AND “GET” ENDORSED (50 SKILLS)
  13. 13. LINKEDIN SHARE – MARKET YOURSELF Expertise Compelling articles Advice Events Ventures Q&A Requests for help Opportunities
  14. 14. BOARD PROFILE CHECKLIST Professional Image Headline that Highlights Your Expertise Experience including current and past board roles  Advisor, Board of Advisors  Director, Board of Directors (Chair, Committee)  Member, Non-Profit Board (Committee) Key Words in Summary and Experience Board, Governance, Compliance, Sarbanes-Oxley, Audit, Strategic Planning, Risk Management, Quality, Six-Sigma, Reporting, Contracting, Government Relationships, Global, Negotiation, C-Suite, Leadership, Executive, Evaluation, Industries and Functional: IT, HR, Marketing, Sales, Finance, Service, R&D, Operations, Legal Call to Action with Current Contact Info Vanity URL 50 Skills and Expertise
  15. 15. RESOURCES 85Broads NACD  Directory Registry $395 BoardSource.org BoardConnect – LinkedIn 2020 Women on Boards Executive-Level Peer and Professional Group Volunteer for Non-Profit Boards to Network Network with Board Members Online resources:  http://www.directorsandboards.com  https://www.boardmember.com/

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  • missdetails

    Apr. 10, 2013
  • erinneathery1

    Apr. 10, 2013

Create a profile rich with key words that will attract others to your skills and expertise. Tips on areas of your profile that are important to business leaders seeking board members. The true value is keeping a fresh profile that showcases your talents and value in the boardroom

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