Create a profile rich with key words that will attract others to your skills and expertise. Tips on areas of your profile that are important to business leaders seeking board members. The true value is keeping a fresh profile that showcases your talents and value in the boardroom

1. BOARD PROFILES
Creating Visibility of Your Skills and Interests
Event: 85 Broads Arizona
Date: April 9, 2013
Presented By: Jamie Glass www.linkedin.com/in/jamieglass/

4.  Validates expertise and experience
 Is a highly effective communications tool
 Acts as your “PR” agent
 Not the first place people go to find board members
 Is a place to share advice and your curriculum
vitae
 Is best resource to connect with peers
 Is viewed, provides a downloadable CV and is
often shared by those searching
 Affirmation on your ability to “help” others
 Most searchable bio for you, when fully optimized

5. CREATING MOST LINKEDIN VALUE
 Network – You are only as valuable as your depth
of connections
 Inside Search and Research
 Key Words Matter
 “Crawled” by Search Engines
 Skills and Expertise drive Search
 4x more likely to be found by skills and expertise terms
 Marketing Tool (Billboard)
 Testimonials and Reference

6. LINKEDIN MUSTS
 Photo – Professional Headshot Only
 Valid Email and Updated Contact Information
 Vanity URL
 Robust Summary
 Unique Headline
 Testimonials
 Groups
 Skills and Expertise (50)
 Board positions (all types) listed

7. LINKEDIN DO’S AND DON’TS
 Do: Grow your network
 Do: Respond to messages and requests
 Do: Have a call to action
 Do: Use all areas on your profile
 Skills and expertise
 Education
 Groups
 Organizations
 Companies linked and follow
 Don’t: Open to all – LION unless you sell to
LinkedIn users
 Don’t: Use symbols and gimmicks to attract

8. PROFILE MUST DO’S ON LINKEDIN
 Professional Headshot – Must have an image!
 Headline - 10 Words: Who, What, Why (no symbols)
 Call to Action – How to reach you, complete contact
information
 Secure vanity URL

9. MUST DO ON LINKEDIN
 Background Summary – Sales pitch, history, highlights
and stand out features
 Board Experience
 Board of Directors (Corporate Governance)
 Board of Advisors
 Non-Profit Board Member
 Association Board Member
 Experience - Company, including board experience,
advisory groups and non-profits, key word rich
 Professional Activities and Organizations

10. • Obvious High
Profile
Investor
• For everyone
else, this has
no value for
search
• Shows an
over-
extended
board
member

11. • Great profile for an active, desirable board member that cares
about company association and put effort into detailing profile
• Valuable for search with key word rich descriptions
• Shows potential Board Member for Non-Profits, Advisory,
Corporate Governance Boards

12. FINDING YOU: “BOARD MEMBER” SEARCH

14. EXPERTISE AND SKILLS OF BOARD MEMBERS
EXPERTISE SKILLS
 Risk  Risk and Business Management
 Corporate Governance  Leadership
 Compliance  Business Models
 Fiduciary Responsibility  Revenue and Customer Acquisition
 Audit  Strategic Planning
 Strategy  Executive
 Diversity  Project Management
 Ethics  Functional: IT, HR, Sales, Marketing,
 Finance Finance, Legal, Operations, Service,
R&D, Product
 Labor
 Capital Formation and Fundraising
 Government Relations
 Relationships
 Industries
 Critical and Strategic Thinking
 Public Policy
 Reporting
 Capital and Investment
 Contracting
 Influence
 Quality Assurance
 Sarbanes-Oxley

15. ENDORSE AND “GET” ENDORSED (50 SKILLS)

16. LINKEDIN SHARE – MARKET YOURSELF
 Expertise
 Compelling articles
 Advice
 Events
 Ventures
 Q&A
 Requests for help
 Opportunities

17. BOARD PROFILE CHECKLIST
 Professional Image
 Headline that Highlights Your Expertise
 Experience including current and past board roles
 Advisor, Board of Advisors
 Director, Board of Directors (Chair, Committee)
 Member, Non-Profit Board (Committee)
 Key Words in Summary and Experience
Board, Governance, Compliance, Sarbanes-Oxley, Audit, Strategic Planning, Risk
Management, Quality, Six-Sigma, Reporting, Contracting, Government Relationships,
Global, Negotiation, C-Suite, Leadership, Executive, Evaluation, Industries and
Functional: IT, HR, Marketing, Sales, Finance, Service, R&D, Operations, Legal
 Call to Action with Current Contact Info
 Vanity URL
 50 Skills and Expertise

18. RESOURCES
 85Broads
 NACD
 Directory Registry $395
 BoardSource.org
 BoardConnect – LinkedIn
 2020 Women on Boards
 Executive-Level Peer and Professional Group
 Volunteer for Non-Profit Boards to Network
 Network with Board Members
 Online resources:
 http://www.directorsandboards.com
 https://www.boardmember.com/