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1. Targert Audience
The generalisedtargetaudience of the Indie FolkRockgenre iscomprisedformbothmenand
female audience member.Male audience membersare usually17-23year of aged,whereasFemale
audience memebersare normallyyounger13-27 yearsof age. These agesare representative of the
emtotionsandmindsetof the audiencesatthistime.
The audience ismostlyfemale,due tothe contentof the music,whichconsistsmostlyof themeslike
‘love’,‘nature’and‘relationships’.The contentof Folk/Rockconsistsof the artistsdiscussing
personal issues,whichsterotypicall,y womenfindmore intersing,hence the largerfemale audience
for thisgenre.
Target Audience Psychographics
There are 2 avatars createdbelow(Ona website calledDoppleme) whichrepresentthe different
gendertargetaudiences.
The male avatar:
Thisavatar representsthe stereotypical manthatwouldlistentothisgenre.He isquite postive
mindedandisveryshill andrelaxedaboutlife.Hishairisina top knot,whichisa
stylish/stereotypical haircutforhippie maleswho care aboutthe enviromentandothersocial
issues.He iswearingabaggyvestandjeanswhichiscommonof festival goerswhoenjoylisteningto
live music.
The malesintersts:
- The target audience genderare mostlikelytogoto festivalsandconcertstoexperience the
musicfirsthandand live verynaturally/simplyintentsetc.
- Theyalsolike totravel the world,andexperiencenew thingstotryand become
more cultural and appreciate the differentformsof living.
- As the expectedage range is17-23 formales,thisallowsforthe financial
supportfor themto travel tofestivals,gigsandothercultural/mediaevents.
- In the spare time,thispersonlikestolistentomusicona regularbasis,which
helpsmaintainhisincreasinginterestinmusic,aswell aswatchindependent
filmsanddocumentaries.
- He isveryinvlovledinnature,enjoyswatchingandlearningaboutthem,
howeverwouldprefertoactual see these animalsinperson.
- Thischaracter is veryeco-frioendlyandlikestorecylce anddrink/eatorganic
foodsto make sure the plane tandhimself stayhealthy.

2. The female gender are often younger, as they aremore stereotypically likely to enjoy the content of a indie
folk (folk rock) genre; Relationships,love,nature etc.
The avatar is of a girl who is between the age ranges,as ita stereotypical fan of the genre.
She is wearingher hair down, naturally,with a flower in her hair which shows her likeness for nature, and it
also shows her 'free' persona.She is not too worried about her appearance,and likes to relax etc.
She is wearingquite plain clothes,often clothes that would be worn to a festival.
In her free time shelikes goingto festivals,gigs,watchingfilms and exploringnature.She loves travellingthe
world with her friends and broaden her experiences.
She listens to music almost religiously and reads many books aboutthe world.
Magazines she would read:
-NME
-Country
-West
She would also spend a lot of the time updatingsocial media accounts like
-Snapchat - constantly update people with videos and photos
-Instagram - create a very unique and abstract Instagramfeed
-Tumblr - keep up to date with the latest
Both genderslike toshopatstoreslike:
- Topshop
- Urban Outfitters
- H&M
- ASOS
- HMV
- Otherindependent‘hipster’clothes.
Stereotypicallybothof these genderslike tosocialisein‘hype’coffeeshopsinverycool placesfor
example the Londoninnercity district‘Shoreditch’.
Statistics
Afterdoingsome research,Ifoundthatthe acoustic genre makesupto 9% of the music
genrespeople listento,andcountryupto 5%. As the gerne Iam researchis amixture of both,
it issafe to say thatthere is deffinietlyan
audience forthisgenre.
49% of southafricanslistentocountrymusic –
more than inthe USA (Impotantas the artistI am
researching–JeremyLoopsisSouthAfrican).