The target audience for the magazine is people aged 16-21 because indie music appeals most to younger audiences interested in new and emerging bands. The magazine aims to attract both male and female readers since indie music fans come from both genders and feature a variety of musical styles. The typical indie music fan has a budget-conscious fashion style, enjoys attending live music events and films, values social causes, and participates in activities like playing guitar and reading.

1. Target Audience
The sort of people who would buy my magazine…

2. Age Range
 I think that the ideal age for my magazine would be 16-21.
 This is because Indie magazines chart the rise of successful
and influential bands, which means that they will appeal
more to younger people than those aged around 30-50, who
are more set in their taste in music. I have included younger
people in Alcove’s images as well, showing clearly what
target audience it appeals to.
 Also, most musicians tend to be in their 20’s so would have
a greater impact on people who were much younger.

3. Gender
 I believe the Gender of my magazine will be unisex.
 Indie tends to attract both male and female followers,
owing to the different and varied natures of its bands
(Coldplay and Florence and the Machine are both
classed as indie), therefore it is important for alcoves to
cater to both needs, and cover as much ground as
possible.
 My magazine, though depicting a male-led band,
features both male and female bands within the
contents, showing the unisex nature of the article.

4. Profile
Films- most likely non-mainstream, I.E. Human Traffic, etc
Generally flannel Fashion- avant-garde, mostly shirts and jumpers
shirts worn from
thrift store. ,
Hobbies- Playing guitar,
skinny jeans, Attitude: Passive- think ‘new’ hippies-
reading, listening to music
converses. More against injustice
‘budgeted’
appearance,
non-expensive.
Lifestyles-
Attend
concerts, gigs,
take drugs-
think hippies,
but better-
washed.