WELCOME TO OUR VENDOR WORKSHOP!
         November 21, 2009
DESIGN AN AMAZING BOOTH!


    Utilize All Your Space

   Create Points of Interest

        Brand Yourself
Utilize All Your Space
Utilize All Your Space
X
X
Create Points of Interest
Create Points of Interest
Create Points of Interest
X
Brand Yourself
Brand Yourself
X
DESIGN AN AMAZING BOOTH!

    What are some materials, colors and
     objects that relate to your brand?

       What's o...
MARKET YOUR STUFF!
       Create Fun Messaging
       Make Prices Prominent
     Turn Customers Into Fans
        Give Awa...
Create Fun Messaging
Make Prices Prominent
Turn Customers Into Fans
Give Away Freebies
Tell Great Stories
Double Sales With Limited Time Deals
MARKET YOUR STUFF!

    What are five things that
everyone should know about your
           products?

  What's one inform...
KNOW YOUR SALES PERSONALITY!

        Caffeine freak.
            Pushy.
         Sweetie pie.

         Bookworm.
       ...
Caffeine freak.

Pro: Energetic,
excited about what
they're selling
Con: Scary to
quieter people,
talks too much
Pushy.

Pro: Totally focused
on the sale

Con: Feels forced,
makes customers
uncomfortable
Sweetie pie.

Pro: Genuine,
friendly, helpful

Con: Gives away
things for free, makes
excuses
Bookworm.




Pro: Laid back, makes
customers feel at
ease
Con: Not present,
doesn't sell
Downer.
Pro: None!

Con: Only sees the
negative, brings
everyone down

Don't be a Downer!
KNOW YOUR SALES PERSONALITY!

Caffeine freak? Pushy? Sweetie pie? Bookworm?
             (no Downers allowed)


         W...
KNOW YOUR CUSTOMER!

             What are they wearing?
              What music do they listen to?

            What blo...
MAKE CUSTOMERS FEEL AT EASE!

Ask a question about something else they bought.

    Compliment something they're wearing.
...
ADD VALUE!
  Mention materials or method

     Demonstrate popularity

       Play up luxury items

  Support non-profits o...
Mention materials or method
Demonstrate popularity
Play up luxury items
Support non-profits or causes
Make it relevant to their gift needs
Include cool packaging
ADD VALUE!

What's a cool feature or interesting
   fact about your products?

What non-profits or causes do you
  support ...
SPREAD THE WORD!

  Distribute marketing materials

       Use social networks

 Tap friends and family for support

Reach...
THANK YOU!
Unique LA Vendor Workshop
Unique LA Vendor Workshop
Unique LA Vendor Workshop
Unique LA Vendor Workshop
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Unique LA Vendor Workshop

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Sonja Rasula and Alissa Walker give advice on display, selling and marketing to vendors of Unique Los Angeles.

Published in: Design, Technology, Business
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  • Unique LA Vendor Workshop

    1. 1. WELCOME TO OUR VENDOR WORKSHOP! November 21, 2009
    2. 2. DESIGN AN AMAZING BOOTH! Utilize All Your Space Create Points of Interest Brand Yourself
    3. 3. Utilize All Your Space
    4. 4. Utilize All Your Space
    5. 5. X
    6. 6. X
    7. 7. Create Points of Interest
    8. 8. Create Points of Interest
    9. 9. Create Points of Interest
    10. 10. X
    11. 11. Brand Yourself
    12. 12. Brand Yourself
    13. 13. X
    14. 14. DESIGN AN AMAZING BOOTH! What are some materials, colors and objects that relate to your brand? What's one new way you could creatively display your products? If your brand was a celebrity who would it be?
    15. 15. MARKET YOUR STUFF! Create Fun Messaging Make Prices Prominent Turn Customers Into Fans Give Away Freebies Tell Great Stories Double Sales With Limited Time Deals
    16. 16. Create Fun Messaging
    17. 17. Make Prices Prominent
    18. 18. Turn Customers Into Fans
    19. 19. Give Away Freebies
    20. 20. Tell Great Stories
    21. 21. Double Sales With Limited Time Deals
    22. 22. MARKET YOUR STUFF! What are five things that everyone should know about your products? What's one informational sign you could make to help customers? What kind of special deal could you put together just for Unique shoppers?
    23. 23. KNOW YOUR SALES PERSONALITY! Caffeine freak. Pushy. Sweetie pie. Bookworm. Downer.
    24. 24. Caffeine freak. Pro: Energetic, excited about what they're selling Con: Scary to quieter people, talks too much
    25. 25. Pushy. Pro: Totally focused on the sale Con: Feels forced, makes customers uncomfortable
    26. 26. Sweetie pie. Pro: Genuine, friendly, helpful Con: Gives away things for free, makes excuses
    27. 27. Bookworm. Pro: Laid back, makes customers feel at ease Con: Not present, doesn't sell
    28. 28. Downer. Pro: None! Con: Only sees the negative, brings everyone down Don't be a Downer!
    29. 29. KNOW YOUR SALES PERSONALITY! Caffeine freak? Pushy? Sweetie pie? Bookworm? (no Downers allowed) What's your biggest strength? Where could you improve?
    30. 30. KNOW YOUR CUSTOMER! What are they wearing? What music do they listen to? What blogs do they read? What magazines do they subscribe to? What neighborhood do they live in? What's their favorite brand?
    31. 31. MAKE CUSTOMERS FEEL AT EASE! Ask a question about something else they bought. Compliment something they're wearing. Ask about what they're eating and drinking. What's another good question to ask?
    32. 32. ADD VALUE! Mention materials or method Demonstrate popularity Play up luxury items Support non-profits or causes Make it relevant to their gift needs Include cool packaging
    33. 33. Mention materials or method
    34. 34. Demonstrate popularity
    35. 35. Play up luxury items
    36. 36. Support non-profits or causes
    37. 37. Make it relevant to their gift needs
    38. 38. Include cool packaging
    39. 39. ADD VALUE! What's a cool feature or interesting fact about your products? What non-profits or causes do you support through your work? Who would your products make a good gift for and why?
    40. 40. SPREAD THE WORD! Distribute marketing materials Use social networks Tap friends and family for support Reach out to offices or large groups
    41. 41. THANK YOU!

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