Research and planning We researched that other cereals set a certain type of audience for their product, this makes it easier for the product to sell We also know that cereal portray their cereal to be the way the cereal looks is better than of what is inside the box.
How we found our target audience We choose our target audience which is girls as there is not any or a lot of cereals focused on one gender. We learnt from the cereal adverts that if your cereal is based on children it needs to be appropriate to the age group
Our planning :We split up so one person done one thing & another person did the next thing so that we would have it all done on time & get it all done without having to leave little bits behind
Who are our main competitorsOur main competitors are .....Powerpuff girls by kellogges cerealCoco pops by kelloggesSo basically kellogges is our biggest competitor.
Cereal & Advert Our cereal idea was strawberry snaps , the price is £2.00. Our advert plan is a girl lives in a very dull black and white world. when she eats the cereal she becomes happy and the world is suddenly colourful! We didnt really stick to our original advert plan as it didnt reflect our cereal the way we wanted.
Cereal ad advert. Our product in the advert isnt shown alot but it is shown the advert is more about the message of what the cereal is for.
The finished product The strengths of our cereal were that it shows the products name , its bright and colour so it appeals to our target audience to our target audience girls Our finished product was in the page above.
The finished product I think that they look like a real cereal because it has activities you can do on the back cover most kids cereals will have this. The improvements that could be made to our cereal is it could include a barcode. To make the cereal look more real And the cereal could have a bit more detail.
How well we worked as a group We think that we worked quite well as a group, our strengths were ; We decided on ideas for the cereal Were lucky because our group made up lots of cereal ideas before we went for the actual plan strawberry snaps.