IKEA is a Swedish home furnishings company founded in 1943 by Ingvar Kamprad. The company aims to create affordable, functional home furnishings and make everyday life easier through democratic design. IKEA reaches customers through catering to local tastes, quirky marketing campaigns, innovative print ads, and creating brand awareness. The company earns profits by bulk buying, controlling the supply chain, using solar panels, and lighter packaging materials to save on costs. Major competitors of IKEA include Walmart, Amazon, Costco, and Rooms to Go.

2. IKEA
IKEA is a Swedish Home
furnishings company.
Founded in 1943 by
Ingvar Kamprad.
The IKEA vision is to
create a better everyday
life for the many people.

3. Leading edge design
Functional home furnishings
Bargain prices
Make everyday life easier
Democratic design

4. How does IKEA reach its
customers?
1.) CATERS TO
LOCAL TASTE
4.) POSITIVE
INFLUENCES
6.) CREATING
BRAND
AWARENESS
3.)
PSYCHOLOGICAL
PROCESS
5.) INNOVATIVE
PRINT-ADS
2.) QUIRKY
MARKETING
CAMPAIGNS

5. STORE
DESIGN
ALTERNAT
IVE
PRODUCT
PRODUCT
TASTE
SELF
DELIVERY

6. WHY GOOD DESIGN IS DEMOCRATIC FOR
IKEA?

7. QUIRKY MARKETING CAMPAIGNS

8. EMOTIONAL
LEARNING
PERCEPTION
MOTIVATION
MEMORY

9. POSITIVE INFLUENCES

10. Brand Awareness- 99%
66% held a positive
perception
78% would recommend
IKEA
49% neutral opinion

11. What home means to a
refugee without one.
Unlocking opportunity for
children through play.

12. WHEN IKEANS COOK
TOGETHER, THEY MAKE
MORE THAN JUST FOOD
IF YOU LOVE COOKING
IKEA SAYS: SHARE YOUR
PASSION WITH PRIDE

13. OTHER FACTORS
CULTURAL
FACTORS
SOCIAL
FACTORS
PERSONAL
FACTORS

14. SOME GREAT
INNOVATIONS BY IKEA
• A WHOLE NEW LEASE OF LIFE
• SMALL CHANGES, BIG SAVINGS
• SWEEDISHNESS IS UNIVERSAL
• THE THOUGHT THAT COUNTS
• BENDING THE RULES
• NEAT IDEAS
• A FEAST FOR THE SENSES

16. LATEST TRENDS SET
BY THE COMPANY.
A HOME TOO AFFORDABLE
HARMONIOUS COHABILATION
INSPIRING PRODUCTS
SUSTAINABLE DEVELOPMENT

17. HOW DOES THE COMPANY
EARN PROFITS?
It buys in bulk
Uses solar panels
Controls the supply chain
Uses lighter packaging materials
Saves electricity

18. KIKA
WALMART
AMAZON.COM
KOSTCO
SLEEPY’S
ROOMS TO GO

20. IKEA- AN INTRO
IKEA’S UNIQUE VALUE PREPOSITION
IKEA’S REACH
IKEA’S PRINT-ADS
IKEA’S INNOVATIONS AND TRENDS
IKEA’S PROFIT EARNING SYSTEM
IKEA’S COMPETITION

21. DISCLAIMER
Created by Sheli Lunawat, Jain College,
Bangalore ; during a marketing
internship by Prof. Sameer Mathur, IIM
Lucknow.