1. Q2.
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MEDIA
PRODUCT AND ANCILLARY
TEXTS?
ETHAN JONES
2. ALL PRODUCT
COMBINATION
All three products mentions the title of our
documentary “Britain's Butties”
This shows the Audience all three products
are linked.
Using all three of these products and
linking them together makes my overall
campaign look more professional as it is
more organised.
3. MAIN PRODUCT AND
RADIO TRAILER
The title is mentioned in both products “Britain's Butties”
The background music “Rule Britannia” heard in the radio
Advert is also used as a background music for the
opening sequence of our main product. It is memorable
and catchy and it is also related to the title and theme of
our documentary.
The voice over used for the radio advert is also the voice
over for the documentary. This brings a sense of
familiarity to the audience and conveys the link between
the two. It also emphasises the professionalism of the
documentary.
The vox pops used ion the documentary are also used in
the radio ad. This links the two again.
4. PRINT ADVERT AND
RADIO TRAILER
Both the radio trailer and print advert use our tag line
“Another One Bites The Crust” this was a good combination
as it links the two adverts together and viewers/Listeners will
pick up on that and it ties them both together nicely. Our
tagline is catchy and memorable
Another feature on both the print advert and radio trailer is
the scheduling information. This was a crucial feature as it
gave the audience the time and place the documentary is on.
