Evaluation Question 2 How effective is the combinationof your main product and ancillary texts?
I feel that my main product and ancillary texts link well together to create a clear link between the three pieces of work and are easily recognised as being related to each other. I have done this in many ways such as;- We used the title „At Your Convenience‟ was featured somewhere in all three products.- We also added the scheduling of the documentary to the print advert and radio trailer. (Channel 4, Thursday, 8:30pm)
Throughout our documentary to keep the continuity we used the sameperson for the voiceover in our radio trailer and for the documentaryvoiceover, this links the two products as people will recognise the voice andwill therefore be able to relate it to the documentary.Also to keep the continuity we use the same slogan in both the radio trailerand print advert. This is also so that the public will recognise the slogan andcan relate the two products together.Below is our print advert and our radio trailer showing that the slogans areused in both.
To show that we have used the same slogan and title throughout, below is acopy of our radio trailer script.1: I get it twice a week2: I get it once a week3: I get it once a day4: I only get it once a month45% of people in the UK like the taste of fast food too much to give it up.Families spend an average of £3.40 per head on fresh vegetables per weekbut are willing to spend £4.20 per head on takeaway foods.Takeaways are now a staple part of the British diet, with families consumingat least one takeaway per week.Clip from Asda interview – 00:00:47:21- “I know I can get takeaway foodfrom supermarkets but also from takeaway outlets and I would probably useboth of those.”Are you what you eat?At your convenience, Thursday, 8:30, Channel 4
Also as part of the radio trailer we used clips taken from the actual documentary which gives the audience an insight as to what will be featured in the documentary and what they should be expecting when watching it. This also shows a clear link between the two. The trailer starts with an unusual clip of people saying “I get it twice a week” “I get it everyday” and other clips like that which doesn‟t give you a direct insight into the documentary unless you listen to the rest of the trailer, we did this so that it would grab the audiences attention and so that people would listen to the rest and watch the documentary. Audio clips are shown below this presentation.The radio trailer will be aired on national and digital radio stations. Anotherplace where we could show our radio trailer would be between songs onwebsites such as Spotify and WE7, this way people would have to listen tothe clip before listening to another song
The print advert has an image which is relevant to the topic of thedocumentary as the image is of someone eating a variety of differenttakeaway style foods. This is so that the audience can automatically link theimage to the topic of the documentary. The food in the mouth signifies thatthe documentary will have some sort of relevance to food and thebackground image is a collage of different takeaway menus which alsoshows a direct link to takeaways.
The tone of the programme is informative and doesn‟t use serious languageas although the documentary is giving serious information we chose to makethe tone informal. The tone is also reflective in promotional text, for example,in the radio trailer it goes through some facts and figures about takeawayfood so because it was information that we were giving out we used arelaxed tone of voice to keep the audience listening.The slogan „Are You What You Eat?‟ directly addresses the audience in boththe radio trailer and the print advert. Because we used a question as ourslogan it keeps the audience questioning what they‟ve been asked and willhopefully make them watch the programme.
Here are some examples of where our print advert may be shown:- Channel 4 Website- Daily Mail- TV Times- Magazines (Heat, OK)- TV GuideTo grab the audiences attention, billboards would be located in places such as;outside food halls and shopping centres so that we can reach a mass audience.
As a whole, my main product and three ancillary texts combines welltogether to make an effective all round product.