1. How to Use Lead Nurturing
to Grow Your Business
Bernard May
President
Adam De Jong
Marketing Manager

2. Agenda
What Is Lead Nurturing?
Trends and Stats
The Challenge
The Opportunity
How It Works
Tips & Tricks
Action Plan
Q&A

3. What Is Lead Nurturing?
Form Optimization – Lead Capture – Email Lead Nurturing

4. Lead Nurturing Trends
Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012
BTOB Magazine, March 2012
Econsultancy, March 2012
Forrester Research, January 2012
The Science of Email Marketing, 2012

5. The Marketing Challenge

6. Rankings & Traffic, Not Enough Sales!

7. Visitors Aren’t Ready to Buy

8. The Opportunity

9. Maximize the Value of Each Visitor

10. More Sales & Better Customer Retention

11. How It Works

12. Lead Nurturing Process
Plan
Campaign
Testing & Capture
Measuring Leads
Email Lead
Marketing Management

13. Capture Leads

14. Landing Page Optimization

15. Value Exchange Examples

16. Daily Deals

17. Whitepapers

18. Video Tutorials

19. Free Report

20. Free Reviews

21. Social Media Marketing

22. Infographic Marketing

23. Managing your leads

24. Lead Management

25. The Email Program

26. Email Marketing

27. Email Campaigns
Welcome emails
Auto-responders
Recurring campaigns
RSS/blog subscription
Special offers
Newsletters
Referrals and coupons
Integrate with social media, video, maps

28. A/B Test to Know What Sells

29. Measure and Optimize

30. Testing & Measuring

31. Ongoing Optimization

32. Action Plan

33. Define Your Goals

34. Know What to Measure

35. Privacy Policy

36. Opt In Emails Only

37. Our Lead Nurturing Program

38. National Positions Lead Nurturing
Campaign Builder Custom profile and dashboard
Lead generation marketing strategy and plan
Capture Leads Subscription form creation & implementation
Capture leads and build sales funnel
Lead Management Organize and segment contact list into campaigns
Target the right prospects with the right message
Email Marketing Design, write and syndicate up to 3 email s/month
Integrate with social media, coupons, referrals, videos
Consulting & Reporting A/B testing, Traffic generation, deliverability,
subscription rates, click throughs
Add Ons Landing Page Optimization
Signpost Daily Deals
Positive Reviews Pro
Social media marketing
Infographics
Whitepapers

39. Q&A