Ga Ga Workshop3

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A guide to SEO and online marketing for small business owners.

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Ga Ga Workshop3

  1. 1. Making Google Go Ga Ga Over Your Website Website optimization for small businesses. Presented by: Linda Grubish That’s My Idea! Marketing, LLC
  2. 2. Introduction <ul><li>83% of website traffic comes from organic search </li></ul><ul><li>Google is currently #1 </li></ul>
  3. 3. Overview <ul><li>Choosing a domain name-.com and .net </li></ul><ul><li>Keywords-3 types </li></ul><ul><li>Outside links </li></ul><ul><li>Updating your site </li></ul><ul><li>Having enough text </li></ul><ul><li>Driving traffic </li></ul>
  4. 4. Domain Name <ul><li>Domain name </li></ul><ul><li>Buy .com if possible </li></ul><ul><li>.net next, if both are available buy both </li></ul><ul><li>.biz, .info etc. are not as credible to search engines </li></ul>
  5. 5. Keywords <ul><li>Keywords are the backbone of both organic and paid search </li></ul><ul><li>Three types of keywords </li></ul><ul><ul><li>Broad search </li></ul></ul><ul><ul><li>Specific </li></ul></ul><ul><ul><li>Geographic </li></ul></ul>
  6. 6. Determining Keywords <ul><li>Your industry lingo </li></ul><ul><li>Your clients </li></ul><ul><li>Your competition </li></ul><ul><li>Google AdWords, Keyword tool </li></ul>
  7. 7. Using Keywords <ul><li>Body text - 2% density </li></ul><ul><li>Placement of keywords </li></ul><ul><li>Keywords in phrase formats </li></ul><ul><li>Geography as keywords </li></ul>
  8. 8. Tips <ul><li>Meta keywords/meta descriptions </li></ul><ul><li>The words you use here must appear in you body text too. </li></ul><ul><li>Title tags </li></ul><ul><li>Do not use tiny text </li></ul>
  9. 9. Outside Links Where to find them? <ul><li>Your associates in your business sphere </li></ul><ul><li>Your associates outside business sphere </li></ul><ul><li>Paid links on other, related sites </li></ul><ul><li>Associations you belong to </li></ul><ul><li>Business networking sites </li></ul><ul><li>Social networking sites </li></ul>
  10. 10. Updating your site. How often? <ul><li>Monthly </li></ul><ul><li>At least a paragraph </li></ul><ul><li>Things to change: </li></ul><ul><ul><li>Tips/tricks </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Add a blog </li></ul></ul>
  11. 11. Text is Good <ul><li>200 words per page </li></ul><ul><li>Intro pages are bad </li></ul><ul><li>Flash is bad </li></ul><ul><li>Home page is key </li></ul>
  12. 12. Drive Traffic <ul><li>Email campaigns </li></ul><ul><li>Traditional marketing </li></ul><ul><li>Paid search </li></ul><ul><li>Paid online ads </li></ul>
  13. 13. The Finer Points <ul><li>Email campaigns </li></ul><ul><li>Tracking </li></ul><ul><li>Blogs </li></ul><ul><li>Surveys </li></ul>
  14. 14. Email Campaigns <ul><li>Tools – iContact, Constant Contact, Vertical Market, Exact Target </li></ul><ul><li>Content – Newsletters, Customer appreciation coupons, event publicity </li></ul><ul><li>Easy to track with tools </li></ul><ul><li>Good testing ground for traditional marketing </li></ul>
  15. 15. Tracking <ul><li>Google Analytics </li></ul><ul><li>Google Web Optimizer - A/B and Multi-variant testing </li></ul>
  16. 16. Other <ul><li>Blogs </li></ul><ul><li>Surveys </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Twitter </li></ul><ul><li>Social Sites </li></ul>
  17. 17. Paid Search <ul><li>Keywords </li></ul><ul><li>Make paid ad text relevant to landing page </li></ul><ul><li>Test </li></ul><ul><li>Review text in ads often </li></ul>

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