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Cloud computing From myth to reality Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] February 2009 www.freeformdynamics.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Cloud
Be careful who you talk to: 2008 Buzz Word Survey © Freeform Dynamics  October 2008
Cloud Love... the industry view ,[object Object],[object Object],[object Object]
And Cloud Hate! “ Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop? We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud computing other than change the wording of some of our ads.” It's stupidity. It's worse than stupidity: it's a marketing hype campaign. Somebody is saying this is inevitable - and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.“
…  But someone forgot to tell technology buyers Poll question:  Are you planning any of the following initiatives over the next 6 months? © Freeform Dynamics  October 2008 Reality check: only a minority of organisations of any size see cloud-related activity as strategic
Why Now? Convergence vs Collision SOA Dynamic IT Internet Sourcing Physics Global-isation Eco-nomics Boundary Erosion
It’s Just the Start … Photo Keith Collantine, www.f1fanatic.co.uk
... So buy-side reticence is not surprising Poll question:  What are your views on Cloud Computing? © Freeform Dynamics  October 2008
The counter-productive fog of words Imprecise definitions Conflicting definitions Vendor interest and competitive spin Hype and misleading propaganda Lack of buyer understanding Industry analyst evangelism Unrealistic expectations
A clearer view of Cloud and its providers UTILITY PLATFORM OPERATIONS COMPONENT APPLICATION AMAZON RACKSPACE AKAMAI AMAZON GOOGLE FORCE.COM MICROSOFT (SUN) EMC MOZY AMAZON QUALYS SYMANTEC MICROSOFT GOOGLE MICROSOFT GOOGLE SALESFORCE.COM NETSUITE NING FACEBOOK TWITTER Cloud providers offer a foundation of services, which can be used directly or built upon
Cloud app providers most mature – equate to SaaS Poll question:  Does your organisation use any of the following SaaS types or providers? © Freeform Dynamics  October 2008
Other Parties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT purchasing motivations for Cloud
Cloud appeal today is with larger scale productivity applications  10,000+ employees 250 – 1000 employees Workgroup or individual Broader deployment Poll question:  Would you consider SaaS applicable to the following types of application? © Freeform Dynamics  March 2008
Decision criteria result in familiar trade-offs BUSINESS REQUIREMENTS
Current Cloud ‘Gotchas’ LOCK-IN SILOS DATA CONSIST-ENCY END-OF-LIFE ESCROW SLA’S BILLING FLEX-IBILITY SERVICE SCALING CUSTOM-ISATION DATA PRIVACY CONTRACTS LEGACY AS A SERVICE SERVICE LEVELS INTEG-RATION CONFIG-URATION IDENTITY SECURITY LEGIS-LATION RELI-ABILITY GEOG-RAPHY TRUST
[object Object],What’s still missing?
Cloud imperative: due diligence!
And finally: the near-future of Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] www.freeformdynamics.com

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Cloud Computing From Myth to Reality: An Overview

  • 1. Cloud computing From myth to reality Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] February 2009 www.freeformdynamics.com
  • 2.
  • 4. Be careful who you talk to: 2008 Buzz Word Survey © Freeform Dynamics October 2008
  • 5.
  • 6. And Cloud Hate! “ Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop? We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud computing other than change the wording of some of our ads.” It's stupidity. It's worse than stupidity: it's a marketing hype campaign. Somebody is saying this is inevitable - and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.“
  • 7. … But someone forgot to tell technology buyers Poll question: Are you planning any of the following initiatives over the next 6 months? © Freeform Dynamics October 2008 Reality check: only a minority of organisations of any size see cloud-related activity as strategic
  • 8. Why Now? Convergence vs Collision SOA Dynamic IT Internet Sourcing Physics Global-isation Eco-nomics Boundary Erosion
  • 9. It’s Just the Start … Photo Keith Collantine, www.f1fanatic.co.uk
  • 10. ... So buy-side reticence is not surprising Poll question: What are your views on Cloud Computing? © Freeform Dynamics October 2008
  • 11. The counter-productive fog of words Imprecise definitions Conflicting definitions Vendor interest and competitive spin Hype and misleading propaganda Lack of buyer understanding Industry analyst evangelism Unrealistic expectations
  • 12. A clearer view of Cloud and its providers UTILITY PLATFORM OPERATIONS COMPONENT APPLICATION AMAZON RACKSPACE AKAMAI AMAZON GOOGLE FORCE.COM MICROSOFT (SUN) EMC MOZY AMAZON QUALYS SYMANTEC MICROSOFT GOOGLE MICROSOFT GOOGLE SALESFORCE.COM NETSUITE NING FACEBOOK TWITTER Cloud providers offer a foundation of services, which can be used directly or built upon
  • 13. Cloud app providers most mature – equate to SaaS Poll question: Does your organisation use any of the following SaaS types or providers? © Freeform Dynamics October 2008
  • 14.
  • 16. Cloud appeal today is with larger scale productivity applications 10,000+ employees 250 – 1000 employees Workgroup or individual Broader deployment Poll question: Would you consider SaaS applicable to the following types of application? © Freeform Dynamics March 2008
  • 17. Decision criteria result in familiar trade-offs BUSINESS REQUIREMENTS
  • 18. Current Cloud ‘Gotchas’ LOCK-IN SILOS DATA CONSIST-ENCY END-OF-LIFE ESCROW SLA’S BILLING FLEX-IBILITY SERVICE SCALING CUSTOM-ISATION DATA PRIVACY CONTRACTS LEGACY AS A SERVICE SERVICE LEVELS INTEG-RATION CONFIG-URATION IDENTITY SECURITY LEGIS-LATION RELI-ABILITY GEOG-RAPHY TRUST
  • 19.
  • 20. Cloud imperative: due diligence!
  • 21.
  • 22. Thank You Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] www.freeformdynamics.com