IBM Technology Day 2013 IBM Cloud Habryn Salle Albertville

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IBM Technology Day 2013 IBM Cloud Habryn Salle Albertville

  1. 1. © 2013 IBM Corporation© 2013 IBM CorporationVers un avantage concurrentiel grâce à latechnologie cloudDr. François Habryn11 Juin 2013
  2. 2. © 2013 IBM Corporation© 2013 IBM CorporationWhat cloud computing might be? a hype topic…21. Mulholland, A., Pyke, J., & Fingar, P. (2010). Enterprise Cloud Computing: A Strategy Guide for Business andTechnology Leaders. Meghan-Kiffer Press.
  3. 3. © 2013 IBM Corporation© 2013 IBM CorporationCloud computing service delivery can be comparedto services delivered by hotels3Standard datacenterShared DatacenterCloud Based DataCenter
  4. 4. © 2013 IBM Corporation© 2013 IBM CorporationWhat cloud computing is and is NOT ?4
  5. 5. © 2013 IBM Corporation© 2013 IBM CorporationCloud Computing – New or Old?5Mulholland, A., Pyke, J., & Fingar, P. (2010). Enterprise Cloud Computing: A Strategy Guide forBusiness and Technology Leaders. Meghan-Kiffer Press.
  6. 6. © 2013 IBM Corporation© 2013 IBM CorporationBeing an economic shift, the impact of cloudcomputing goes beyond the IT departmentDev -testSourcingCust. InsightOpexTime to marketCompetitive advantage
  7. 7. © 2013 IBM Corporation© 2013 IBM CorporationEach objective of cloud forms the building block for thenext advantage7 http://www.cio.de/was_ist_cloud_computing/2267434/index.html accessed on April 19th 2013
  8. 8. © 2013 IBM Corporation© 2013 IBM CorporationIT efficiency improvements result from threemain optimizations8
  9. 9. © 2013 IBM Corporation© 2013 IBM CorporationEach objective of cloud forms the building block for thenext advantage9 http://www.cio.de/was_ist_cloud_computing/2267434/index.html accessed on April 19th 2013
  10. 10. © 2013 IBM Corporation© 2013 IBM CorporationAnimoto leveraged agility provided by cloud servicesto successfully implement its business model• Online video service to make and sharevideos• Launched in 2007 on own servers• Moved to Amazon AWS in 2008• 3 days after facebook integration, reached750,000 additional users• Used Amazon AWS for quickly deploy newservers• Ensured success of business modelhttp://aws.amazon.com/solutions/case-studies/animoto/http://www.youtube.com/user/IBMCustomerReference10
  11. 11. © 2013 IBM Corporation© 2013 IBM CorporationIT agility improvements result from three mainoptimizations11
  12. 12. © 2013 IBM Corporation© 2013 IBM CorporationEach objective of cloud forms the building block for thenext advantage12Innovation: Economic application of an inventionor improvement that significantly changes theexisting balance among competitors.1Innovation process: invention, internal diffusion,external diffusion1. Joseph Schumpeter (1911) „Theorie der wirtschaftlichen Entwicklung“
  13. 13. © 2013 IBM Corporation© 2013 IBM CorporationCloud services remove information boundaries, therebysupporting collaboration, and innovation13Source: Satzger/Neus (2010), Principles of Collaborative Innovation – Models and implementation of open and peer-to-peer innovationapproaches. In: Gerybadze et al. (eds.) Innovation and Corporate Growth – Strategy, Processes, Performance (forthcoming).GoogleDocsAppexchangeAmazonmechnicalturkArtificial Artificial Intelligence
  14. 14. © 2013 IBM Corporation© 2013 IBM Corporation62% of the organizations using analytics leverage it forcreating personalized relationships with customers1. Kiron, D., Shockley, R., Kruschwitz, N., Finch, G., & Haydock, M. (2011). Analytics : The widening divide. MIT Sloan Management Review (p. 25).MIT Sloan Management Review.2. Tim McGuire, Taylor Roche, and Andreas Weinberger: Analyzing Test Data from a Worldwide Fleet of Fuel Cell Vehicles at Daimler AG,TheMathWorks News&Notes, 20083. http://www.forbes.com/sites/joemckendrick/2012/07/19/fastest-growing-category-of-cloud-computing-business-intelligence-and-analytics/“Cloud-based BI and analytics will be among the fastest-growingcloud-based business management solution types through the nexttwo years.”314
  15. 15. © 2013 IBM Corporation© 2013 IBM CorporationBy supporting collaboration and analytics, cloudtechnology is an enabler of servitization15
  16. 16. © 2013 IBM Corporation© 2013 IBM CorporationMost market leader organizations undergoes a shiftfrom selling goods to selling servicesServitizationGood Further application of goodMore individualizationMore interaction16BMW
  17. 17. © 2013 IBM Corporation© 2013 IBM CorporationCloud helps building a competitive advantage throughcreating value at different position of the value chain…17Efficiency AgilityBusinessInnovation
  18. 18. © 2013 IBM Corporation© 2013 IBM CorporationConsider that cloud may also change the strategicpositioning of the IT department18Make sure you havethe right partner forcloud computingAnalyze yourcompetitivepositioningBecome your LoB’sprefered IT serviceintegrator
  19. 19. © 2013 IBM Corporation© 2013 IBM Corporation19Thank You For Your AttentionDr. François HabrynSenior ConsultantIT Strategy and OptimizationIBM Switzerlandfrancois.habryn@ch.ibm.com+41 79 79 66 709
  20. 20. © 2013 IBM Corporation© 2013 IBM Corporation20Key objectives of cloud computing
  21. 21. © 2013 IBM Corporation© 2013 IBM Corporation• How can you improve collaboration throughout yourorganization, with customers, with business partners?• How can you leverage business analytics in yourorganization?• Do you see potential for servitization in your organization?Summary: Cloud is a new means for delivering ITservices
  22. 22. © 2013 IBM Corporation© 2013 IBM CorporationServitization relies on information technologyEnables increasedcustomer participationIncreases share ofinformation-based valuegenerationEnables interaction Increases potential toindividualizeInformation &CommunicationTechnology
  23. 23. © 2013 IBM Corporation© 2013 IBM CorporationPeople services and crowd sourcing are promising forms ofcollaboration with potentially very high business impact23•Simple OCR scenario onAmazon‘s Mechanical Turkplatform: recognition of asingle hand written word•3528 tasks•112 workers•First result submitted after 22seconds•Less than 15 minutes tocomplete all tasksKern, R.; Thies, H.; Satzger, G. (2010): Statistical Quality Control for Human-Based Electronic Services. in: Maglio, P.; Weske, M.; Yang, J.; Fantinato, M. (eds.), Service-Oriented Computing - Proceedings ICSOC 2010. LNCS, no. 6470. Springer. 243–257.
  24. 24. © 2013 IBM Corporation© 2013 IBM Corporation24Agility is a key enabler for diffusing innovation1. Joseph Schumpeter (1911) „Theorie der wirtschaftlichen Entwicklung“CreativityStakeholderManagementMarketing & EfficiencyInventionInventionInternalDiffusion &AdoptionInternalDiffusion &AdoptionExternalDiffusion &AdoptionExternalDiffusion &AdoptionInnovation diffusion requires agility
  25. 25. © 2013 IBM Corporation© 2013 IBM CorporationLet‘s look at the tools we use today for coordinatingand organizing our work...25Roman Army Legion2000 years agoLegatusLegatusTribunLegionTribunLegionTribunLegionTribunLegionTribunAuxiliaTribunAuxiliaCent.CohortAlaCent.CohortCent.Cent.Cent.PrimusPilusTribunaeOptio OptioCent.Cent.Cent.Cent.Cent.Cent.Cent.Cent.Cent.CohortCent.Cent.Cent.Cent.Cent.Cent.Cent.CohortManip.Manip.Manip.Cent.CohortManip.Manip.Manip.Cent.CohortManip.Manip.Manip.Cent.CohortManip.Manip.Manip.Cent.CohortCent.Cent.Cent.Cent.Cent.Cent.TribunLegionTribunLegionCent.CohortCent.CohortCent.Cent.Cent.Cent.Cent.Cent.Manip.Manip.Manip.OptioNum.TurmaeTurmaeTurmaeTurmaeTurmaeTurmaeTurmaeTurmaeTurmaeTurmaeCent.Cent.Cent.Line-and-Staff OrganizationTodayCEOGen. MgrProductionGen. MgrR&DGen. MgrFin./Adm.Dir.ADir11Dir.1Mgr.Mgr.Mgr.AdvisorStaffAsst. Asst.Mgr.Mgr.Mgr.Mgr.Mgr.Mgr.Mgr.Mgr.DirBMgr.Mgr.Mgr.Mgr.Mgr.Mgr.DirCPrinc.Princ.Princ.Dir.EPrinc.Princ.Princ.Dir.DPrinc.Princ.Princ.Dir3Princ.Princ.Princ.Dir2Mgr.Mgr.Mgr.Mgr.Mgr.Mgr.Gen. MgrMarketingDirBBDir.AAMgr.Mgr.Mgr.Mgr.Mgr.Mgr.Princ.Princ.Princ.Asst.Dir22ContrContrContrContrProcProcContrProcProcProcMgr.Mgr.Mgr.
  26. 26. © 2013 IBM CorporationDisclaimer

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