Twitter Basics

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A presentation I created for internal training at Reader's Digest

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  • Twitter Basics

    1. 1. Reader’s Digest Twitter Workshop Kat Tancock February 25, 2011
    2. 2. “Twitter is the best wayto discover what’s new in your world.” 2
    3. 3. A brief history• Started in March 2006 and launched that July• Reached 1 million users in early 2008• @besthealthmag joined in May 2008• As of February 2011, Twitter has 175 million registered users who write 95 million tweets a day 3
    4. 4. So what’s the point? Twitter’s not (just) about what you had for lunch. 4
    5. 5. Magazines are using Twitter to... • Engage • Converse • Share • Respond • Ask questions 5
    6. 6. Twitter basics• Keep it short (140 characters or less)• Converse, don’t broadcast• Give credit where it’s due• Be interesting, informative, relevant and consistent• Be conscious of the culture• Be part of the community 6
    7. 7. Twitter don’ts• Don’t be a spammer• Don’t be a broadcaster *• Don’t treat all social media the same• Don’t ignore conversations• Don’t disappear * Unless it’s the strategy 7
    8. 8. Twitter 101: Retweets• Used to share information from another user• Format: RT @besthealthmag Tip of the day: Eat more kale!• Okay to edit for length• But – if you want to be retweeted, keep the character count low• Considered good etiquette to retweet others, and flattering to be retweeted 8
    9. 9. Twitter 101: @replies• Usernames are preceded by an @ sign as a convention to signify a reply (this convention exists outside Twitter as well)• Your followers will only see your @replies to people they also follow (if you want others to see, convention is to precede reply with a period)• @username is also used to reference other users in a tweet• Both @replies and retweets can easily be tracked 9
    10. 10. Twitter 101: @replies 10
    11. 11. Twitter 101: short links• Shortened links (like bit.ly) used to reduce character count and for tracking• Some sites have their own version (e.g., nyti.ms, tgam.ca) for branding and visibility• Some Twitter tools and some sites will automatically shorten links 11
    12. 12. Twitter 101: hashtags• “Hashtags” (#keyword) are used to track conversations within Twitter and elsewhere• Can be serious (#eqnz), thematic (#journchat) or comical (#lessambitiousmovies)• Useful for filtering conversations, searching for specific topics or participating in memes• Used to track trending topics (although keywords are used too) 12
    13. 13. Twitter 101: hashtags 13
    14. 14. Twitter 101: Follow• #followfriday or #ff used (on Fridays!) to recommend people to your followers• Can be overused/spammy but can be done well• Good example of a convention that’s part of Twitter culture 14
    15. 15. Twitter 101: lists• A tool to organize people you follow into groups• Being included in lists is a good sign of being seen as relevant• Can be used to sort must-reads from nice- to-reads and never-reads 15
    16. 16. So where’s the ROI?• Don’t count on counting success• Some useful metrics: Followers, clicks, RTs, listed, @replies• Manage expectations: aim for brand awareness and relationship building, not numbers and dollars• Twitter is a tool, not a strategy• Keep your perspective 16
    17. 17. Above all: Have fun! 17
    18. 18. Further reading• twitter.com/about• @twittermedia• media.twitter.com• www.chrisbrogan.com/a-brief-and-informal- twitter-etiquette-guide/• magazinesonline.wordpress.com/ 2009/02/25/how-magazines-should-use- twitter/• www.emmamwoolley.com/2010/09/blog- post/ 18

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