I basically go through how to start viewing your blog like any other startup. From creating personas, to dealing with uncertainty, there's a lot that bloggers can learn from startups.
2. ABOUT
ME
• Family of 5
• Graduated from the U of
U with BA in Biology and
MBA
• Co-founder of LDS
S.M.I.L.E. with my wife
Kara
• Blogger/Social
Media/Startups
• Twitter: @jhuntinghouse
• Facebook: John
Huntinghouse
3. • 1 Million pageviews a month
• 170,000 Fans across our social
channels
• Pinterest reach of 6 million/month
• Youtube: 4.5 million views
9. WHAT WOULD A BUSINESS DO?
•THEY MARKET
•THEY RAISE CAPITAL
•THEY ACQUIRE NEW ASSETS
•THEY CREATE NEW VERTICALS
•THEY SELL SERVICES
•THEY INVEST
10. WHAT DID WE DO?
• WE ACQUIRED MORMON MEMES (80,000+ LIKES, PERFECT
FIT FOR OUR COMMUNITY)
• RAISED CAPITAL TO ACQUIRE MORMON MEMES
• SPEND OVER $1500 A MONTH ON MARKETING
• CREATED NEW VERTICALS WITH OUR SMILE NECKLACE,
AFFILIATE MARKETING, LEAD GEN, BLANKETS, AND
INVESTMENTS
• INVESTED BACK INTO THE COMPANY FOR FUTURE
GROWTH
11. NAIL IT THEN SCALE IT
• NAIL THE PAIN
• NAIL THE SOLUTION
• NAIL THE DISTRIBUTION
CHANNEL
• NAIL THE BUSINESS
MODEL
• SCALE IT
Hero myth
Process myth
Money myth
14. SPECIFIC PRODUCTIVITY TIPS THAT WILL SAVE
YOU HOURS A DAY!
• TURN OFF ALL NOTIFICATIONS ON YOUR PHONE!
• LEARN TO BE HAPPY
• 2 MINUTE RULE
• FACE TO FACE – PHONE CALL – ALMOST ALWAYS MORE
EFFICIENT
• DO NOT USE E-MAIL AS YOUR TO DO LIST – CREATE AN
ACTUAL TO DO LIST
• WRITE “TO DO” & “IDEAS” DOWN IMMEDIATELY
• DON’T USE CRUTCHES!
• STOP MULTI TASKING!
• EXERCISE
• DOING IT RIGHT THE FIRST TIME
23. NETWORK!
“A GOOD WAY TO GET YOUR LUCKY BREAK IS TO FIND
SOMEONE TO HELP CREATE THE LUCK FOR YOU”
24. HOW THEN DO YOU MAKE MONEY
• AD REVENUE (HARD)
• SPONSORED POSTS (HARD)
• AFFILIATE MARKETING
• LEAD GENERATION (PAID
STRATEGIES)
• CREATE YOUR OWN PRODUCTS
• DROP SHIPPING
• ARBITRAGE
• RESELLING
• COMMISSION
• SERVICES
• PRESALES/CROWDFUNDING
• INVESTMENTS FROM REVENUE
• COAT TAILING OTHER BLOGGERS
• REVENUE SPLITS WITH SOCIAL
PAGES/BLOGGERS