Everything I Needed to Know About
Recruiting, I Learned From Tina Fey
www.recruitingtoolbox.com
Who Is This Matt Grove Guy?
15+ Years in HR/Recruiting
Former Corporate Recruiting
and Sourcing Leader
Consultant and Coac...
Consultant: Recruiting and Sourcing Strategy, Training,
Data Visualization, Process Improvement
What Does He Do? @mattgrov...
My Goal For Today
Help you win in your job!
4
Candidate Engagement
Isn't about finding people
It is about engaging skilled
professionals with messages that
matter to th...
How Do We Know Where We Stand?
A quick test for candidate engagement
87%



Guide / Influence Candidate Decisions ✪
Can...
Why Most of Us Struggle
Three big pitfalls of candidate engagement
• Don't know the details of the work
• Not calibrated w...
Recruiting Today
Tools are great, but it's about engagement
17Average minutes per
month spent on LinkedIn
by non-recruiter...
What Is Improvisation?
Textbook definition of improvisation
[im-prov-uh-zey-shuhn]
To compose, utter, execute, or
arrange ...
What Is Improv?
My favorite definition
"The art of not knowing what the
hell you're going to say or do and
being perfectly...
Masters of Improv
Comedy
11
Masters of Improv
Comedy
12
Masters of Improv
Jazz
13
Masters of Improv
Everything
14
Masters of Improv
Comedy, Writing, Teacher
15
What Improv Work Taught Me
It's not about what I originally thought
Myths
• I have to be funny
• I should just wing it
• I...
Tina Fey's Improv Rules
There are only four rules to remember
YES YES, AND…
MAKE
STATEMENTS
NO
MISTAKES
17
Tina Fey's Rule 1 - YES
Treat NO as a last resort
18
Openness to new ideas = RESPECT
Welcoming ideas = CHANCE FOR DIALOGUE...
Tina Fey's Rule 2 – YES, AND…
We should agree and contribute
19
Connect
• To what was
just said
• Be proactive
listeners
I...
Tina Fey's Rule 3 – MAKE STATEMENTS
The right questions only go so far
20
Don't
Question
• Say it and Stand Behind It
Don'...
Tina Fey's Rule 4 – NO MISTAKES
Embrace unexpected opportunities
21
10 Real Ways We Can Use Improv
To engage people in a meaningful way
Be Authentic
Prepare Like
Crazy
Learn Fast &
Constantl...
May I Have a Volunteer?
23
Be Ready For Anything
Candidates have tons of information
Outsourcing Opinion
Candidates who have no
frame of reference fo...
Know Your Audience
What actually motivates top talent?
SA
Esteem
Love/Belonging
Safety
Physiological
Maslow’s
Hierarchy
of...
Tell Stories That Resonate
All good stories have some key elements
STORYPassion
Person
Quest
Aha
Moment
New
Chapter
26
The Power of Storytelling
How some of the best do it
Once upon a time there was _____. Every day,
_____. One day _____. Be...
May I Have 6 Volunteers?
28
The Company Story
How do we tell it?
Tell the company's journey…
Its impact on all employees…
Its impact on an individual…...
The Candidate's Story
Get specific details about key elements
Areas of
Expertise
Current
Challenges
Current
Projects
Passi...
Happy Accident
The story we stumble upon together
Company1 Personal2 Job3
What's the vision,
the opportunities
for growth?...
Secrets of the Best Cold Callers
Hint: It isn't cold at all
Prepared
Personalized Message
Smart Statements & Questions
Pro...
We Engage People to Build Relationships
Engage people where they are and build
• No crappy generic titles
• Pique their in...
May I Have 3 Volunteers?
34
What Trust Really Is - A CEO's View
How do we build it?
Trust
Compassion / Interest
Competence
"Anything less than
the top...
The Real Currency of Recruiting
A measure worth billions of dollars
Reputation Capital = Trust * Time
Emotional Bank Accou...
The Real Currency of Recruiting
Recruiting keys to Reputation Capital
Honesty
Integrity
Transparency
Commitment
37
Where We've Been In The Last Hour
We've covered a lot of ground
4 Rules From
Tina Fey
10 Improv
Lessons For
Recruiting
Top...
How Do We Do This In The Real World?
Try these and let me know how it goes!
Be Authentic
Prepare Like
Crazy
Learn Fast &
C...
Thank You!
Let’s Connect!
Matt Grove
Principal Consultant
Recruiting Toolbox
www.recruitingtoolbox.com
@mattgrove
www.link...
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Everything I Needed To Know About Recruiting I Learned From Tina Fey - recruitDC Spring 2014 - Matt Grove – Recruiting Toolbox

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Everything I Needed To Know About Recruiting I Learned From Tina Fey - recruitDC Spring 2014 - Matt Grove – Recruiting Toolbox

  1. 1. Everything I Needed to Know About Recruiting, I Learned From Tina Fey www.recruitingtoolbox.com
  2. 2. Who Is This Matt Grove Guy? 15+ Years in HR/Recruiting Former Corporate Recruiting and Sourcing Leader Consultant and Coach Student of WHY Previous Life on Stage Principal Consultant with Recruiting Toolbox @mattgrove 2
  3. 3. Consultant: Recruiting and Sourcing Strategy, Training, Data Visualization, Process Improvement What Does He Do? @mattgrove 3
  4. 4. My Goal For Today Help you win in your job! 4
  5. 5. Candidate Engagement Isn't about finding people It is about engaging skilled professionals with messages that matter to them and moving them along an interest scale 5
  6. 6. How Do We Know Where We Stand? A quick test for candidate engagement 87%    Guide / Influence Candidate Decisions ✪ CandidateEngagement Business Impact  Can't Find Them Identify Quality Candidates Have a Candidate Conversation Build Relationships 6
  7. 7. Why Most of Us Struggle Three big pitfalls of candidate engagement • Don't know the details of the work • Not calibrated with hiring team Preparation • Heavy requisition loads • Doing more with less Time • Not customized or personalized • Requests a resume Message 7
  8. 8. Recruiting Today Tools are great, but it's about engagement 17Average minutes per month spent on LinkedIn by non-recruiters 94 % of recruiters actively source on LinkedIn 36 % of job seekers active on LinkedIn 8
  9. 9. What Is Improvisation? Textbook definition of improvisation [im-prov-uh-zey-shuhn] To compose, utter, execute, or arrange anything extemporaneously 9
  10. 10. What Is Improv? My favorite definition "The art of not knowing what the hell you're going to say or do and being perfectly okay with that." - Mick Napier Director and Improv Artist 10
  11. 11. Masters of Improv Comedy 11
  12. 12. Masters of Improv Comedy 12
  13. 13. Masters of Improv Jazz 13
  14. 14. Masters of Improv Everything 14
  15. 15. Masters of Improv Comedy, Writing, Teacher 15
  16. 16. What Improv Work Taught Me It's not about what I originally thought Myths • I have to be funny • I should just wing it • I have to be born with it • I have to get it right • It's about me Realities • Be AUTHENTIC • PREPARE like crazy • LEARN fast & constantly • ACT boldly • Make OTHERS look good It's all about authentically telling a story on the spot 16
  17. 17. Tina Fey's Improv Rules There are only four rules to remember YES YES, AND… MAKE STATEMENTS NO MISTAKES 17
  18. 18. Tina Fey's Rule 1 - YES Treat NO as a last resort 18 Openness to new ideas = RESPECT Welcoming ideas = CHANCE FOR DIALOGUE Inviting other points of view = RELATIONSHIP
  19. 19. Tina Fey's Rule 2 – YES, AND… We should agree and contribute 19 Connect • To what was just said • Be proactive listeners Improve • Add info or questions • Get specific and learn Create • Offer insight and value • A new idea or product
  20. 20. Tina Fey's Rule 3 – MAKE STATEMENTS The right questions only go so far 20 Don't Question • Say it and Stand Behind It Don't 2nd Guess • Have Confidence Own It
  21. 21. Tina Fey's Rule 4 – NO MISTAKES Embrace unexpected opportunities 21
  22. 22. 10 Real Ways We Can Use Improv To engage people in a meaningful way Be Authentic Prepare Like Crazy Learn Fast & Constantly Think Faster Act Boldly Make Others Look Good Get Specific Connect to What Was Just Said Give More Than We Take Raise the Stakes 22
  23. 23. May I Have a Volunteer? 23
  24. 24. Be Ready For Anything Candidates have tons of information Outsourcing Opinion Candidates who have no frame of reference for an opinion will look to see what others say Track conversations and be ready to discuss 24
  25. 25. Know Your Audience What actually motivates top talent? SA Esteem Love/Belonging Safety Physiological Maslow’s Hierarchy of Needs Self Actualization 25
  26. 26. Tell Stories That Resonate All good stories have some key elements STORYPassion Person Quest Aha Moment New Chapter 26
  27. 27. The Power of Storytelling How some of the best do it Once upon a time there was _____. Every day, _____. One day _____. Because of that, ______. Because of that, ______. Until finally, _______. 27
  28. 28. May I Have 6 Volunteers? 28
  29. 29. The Company Story How do we tell it? Tell the company's journey… Its impact on all employees… Its impact on an individual… The opportunity for this new hire Passion Person Quest Aha New Chapter S T O R Y 29
  30. 30. The Candidate's Story Get specific details about key elements Areas of Expertise Current Challenges Current Projects Passions Goals Favorite Problems to Solve 30
  31. 31. Happy Accident The story we stumble upon together Company1 Personal2 Job3 What's the vision, the opportunities for growth? What's the critical impact of this job and projects? Help them achieve their goals, WIIFM? 31
  32. 32. Secrets of the Best Cold Callers Hint: It isn't cold at all Prepared Personalized Message Smart Statements & Questions Proactive Listeners Weave Stories Together 32
  33. 33. We Engage People to Build Relationships Engage people where they are and build • No crappy generic titles • Pique their interest • Personalize to their work and interests Email • Research them before calling, look for 2 way fits • Anticipate objections and listen closely • Focus on top motivators Phone • All team members know great stories to share • Organized and candidate focused • Listen, clarify, build the story together In Person 33
  34. 34. May I Have 3 Volunteers? 34
  35. 35. What Trust Really Is - A CEO's View How do we build it? Trust Compassion / Interest Competence "Anything less than the top right quadrant is a failure. You have to be competent and compassionate, and people need to know that in record time." - Chicago area CEO 35
  36. 36. The Real Currency of Recruiting A measure worth billions of dollars Reputation Capital = Trust * Time Emotional Bank Account: Deposits Build Trust Withdrawals Reduce Trust Concentrate on making meaningful deposits and limiting withdrawals 36
  37. 37. The Real Currency of Recruiting Recruiting keys to Reputation Capital Honesty Integrity Transparency Commitment 37
  38. 38. Where We've Been In The Last Hour We've covered a lot of ground 4 Rules From Tina Fey 10 Improv Lessons For Recruiting Top Talent Motivators Storytelling Like the Best Trust and Reputation 38 Respect. Create. Contribute. Adapt.
  39. 39. How Do We Do This In The Real World? Try these and let me know how it goes! Be Authentic Prepare Like Crazy Learn Fast & Constantly Think Faster Act Boldly Make Others Look Good Get Specific Connect to What Was Just Said Give More Than We Take Raise the Stakes 39
  40. 40. Thank You! Let’s Connect! Matt Grove Principal Consultant Recruiting Toolbox www.recruitingtoolbox.com @mattgrove www.linkedin/in/mattgrove Good luck with your recruiting and improv – download a pdf of slides at: www.recruitingtoolbox.com 40 www.recruitingtoolbox.com/d ownloads Password = 30ROCK

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