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Zappos - SXSW - 3-14-09

  1. Delivering Happiness Tony Hsieh – CEO [email_address] Follow me on Twitter: twitter.com/ zappos SXSW Interactive March 14, 2009
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  3. Power of repeat customers and word of mouth...
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  5. Clothing
  6. Customer Service
  7. Culture
  8. Owning the 3 C’s: C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture
  9. 7 Steps For Building A Brand that Matters
  10. TAKE A STEP BACK What is your goal in life?
  11. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  12. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  13. A Few Different Frameworks of HAPPINESS
  14. Maslow’s Hierarchy:
  15. Delivering HAPPINESS
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