Presentation for Barclays Ai Frenzy at UEA. By late 2030, its predicted that 95% U.S. passenger miles travelled will be served by on-demand vehicles owned by fleets, not individuals, in a new business model Transport-as-a-Service (TaaS) or Mobility-as-a-Service (Maas). Citizens will pay a monthly fee to go anywhere they wish, much like we do today using on demand services for music and video, like Spotify and Netflix. TaaS will unify public, private & autonomous transportation into an efficient service and is predicted to deliver a largely carbon-free road transportation system. Some quotes from RethinkX report

1. ‘Orchestrated Mobility -
Changing the way we move’
Barclays Ai Frenzy @johnbfagan

5. Good old 1990s

8. Good old 2020s

10. Your Mobile Device is your Transport
https://www.slideshare.net/pippuri/making-of-maas-how-to-build-a-scalable-system-with-no-servers

11. https://medium.com/@skedgo/how-close-are-we-to-mobility-as-a-service-64d36da0fc1c

12. Mobility-as-a-Service (MaaS), also known
as Transportation-as-a-Service (TaaS)
“Describes a shift away from personally
owned modes of transportation and towards
mobility solutions that are consumed as a
service.”
Big Bang Disruption

13. 95% of U.S. passenger
miles traveled will be
served by on-demand
vehicles owned by
fleets, not individuals by
2030

15. Why will it be Disruptive?
1. Autonomous Electric Vehicles
2. Regulation Approval
Reasons 2 of 4

22. Why will it be Disruptive?
3 Cheap as Chips
4. Easy to Try
Reasons 4 of 4

25. Road accidents could be
history

27. Oil Industry could be
history

29. Parking could be
history

30. Seems ambitious?
Its already started - Pre-Maas Era….

31. Tech Giants?
Automotive Industry?
Ride Hailing Providers?
Public Transport Operators.
Who will be the Netflix of Transport?

32. Public Transport Operators
They provide Public Transport!
Incentivised to provide equitable, universal access to low-
cost transportation.
Improve citizens’ access to jobs, shopping, entertainment,
education, health etc..
Trusted Brand
Only solution to Mass Transit
Own the infrastructure – road, railways, water ways etc..

33. Orchestrate Mobility
Public Transport
Operator
Need to
operate &
manage
mobility
providers
Need to
understand
their customer
needs and full
journey
https://medium.com/reflections-by-ngp/the-road-to-transportation-as-a-service-b72c3fe780ec

34. CONFIDENTIAL© 2017 AXON VIBE AG
Understand and predict real-world human behavior to deliver relevant
and timely assistance by enabling permanent smartphone-sensor-
analytics with efficient battery usage.
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CONFIDENTIAL© 2018 AXON VIBE AG
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35. CONFIDENTIAL© 2018 AXON VIBE AG
ORCHESTRATED MOBILITY
CONFIDENTIAL© 2018 AXON VIBE AG
Human Behavior | Personalization | Privacy

36. t h r e e m o r e s m i l e s
John Fagan | CTO | john.fagan@axonvibe.com