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Library Instruction:
International
Marketing
Session Conducted by: Maletta Payne, MLIS
Emerging Technologies/Business Library Liaison
John B. Cade Library
Website: www.subr.edu/library
Library Liaison for
the College of
Business
Ms. Payne
Emerging Technologies/
Reference Librarian
Office Number: (225)771-2604
Email: maletta_payne@subr.edu
Schedule a Virtual Consultation
Session
Agenda
March 29, 2021
3
• Library’s website
• Library’s Databases A to Z List
• Off-campus Access
• Overview of IBISWorld
• How to access IBISWorld
• How to navigate reports in IBISWorld
• The information available in IBISWorld Reports
• International Marketing LibGuide (Course Guide)
Library Website
http://www.subr.edu/library
The library’s website is
the gateway to all
resources and services
available at John B. Cade
Library.
The library’s website is….
How to access the library’s
databases
Directions
• Go to the library’s website
at:
http://www.subr.edu/library
• Locate FIND
• Locate/Select:
Databases A to Z
How to access the databases from the
library’s website
Databases
A to Z List
Report
Database
Access
Issues
page 8
Off-campus access & electronic resources
Off-Campus Access and
Electronic Library
Resources
• Select your database
• Click “Off-Campus”
• You will be prompted to
enter a User Name and PIN.
• User Name= Banner ID #
Ex. U01234567
• Pin=CHANGEME
• Click “Authenticate”
Contact Ms. Payne for
access problems.
U0123456
CHANGEME
U0123456
About IBISWorld
 Industry research tool.
 View industry data.
 Contain reports on trends, statistics, analysis
on market size, market share
of competitors and industry growth rates.
 The major market segments are
identified/forces affecting demand and
supply within the industry.
 Performance analysis includes emerging
industry trends/recent production performance.
 Provides 5-year forecasts.
 Updated between 1 or 2 times a year.
10
IBIS Search
Interface
March 29, 2021
11
Options to search
IBISWorld
Industry
Research
March 29, 2021
12
Clicking on Industry Research
Will allow you to search industry
reports, summaries and profiles.
The library doesn’t currently subscribe to US Specialized Industry
US INDUSTRY NAICS REPORTS
March 29, 2021
Annual Review
13
US INDUSTRY NAICS REPORTS analyzes
industries at the 5-digit level offering the latest
content on 700 industries. Each report consists
of 30 to 40 pages of key statistics and analysis
on market characteristics, operating conditions,
current and forecast performance, major
industry participants and more.
Information appearing
in the report include
hyperlinks to view
reports
Click here to
download report.
Options include: PDF,
Excel, Word.
(PDF Version) US INDUSTRY
REPORT
March 29, 2021
Annual Review
14
US Specialized
Industry Reports
March 29, 2021
15
US SPECIALIZED INDUSTRY REPORTS- provide more
detailed and refined information on small or new emerging
industries. (THE LIBRARY DOES NOT PROVIDE ACCESS TO
THIS REPORT)
US Specialized Industry
Reports & Blocked
Content
March 29, 2021
Annual Review
16
US INDUSTRY iExperts
Reports
March 29, 2021
Annual Review
17
US INDUSTRY iExperts- condenses the
integral elements from industry reports into
bite-sized paragraphs, graphics and tables,
highlighting the key issues with a Q&A
section, for each of the 700 NAICS
industries.
US INDUSTRY iExperts
Reports
March 29, 2021
Annual Review
18
Report
contents
US BUSINESS ENVIRONMENT
PROFILES
March 29, 2021
19
US BUSINESS ENVIRONMENT PROFILES
provide insight into exchange rates, commodity prices,
interest rates, weather conditions, consumer attitudes,
demographics and many more.
US BUSINESS
ENVIRONMENT PROFILES
March 29, 2021
Annual Review
20
Report
Contents
ENTERING A SEARCH IN
IBISWORLD
March 29, 2021
21
IBIS Search
Interface
March 29, 2021
22
Options to search
IBISWorld
Entering a search
March 29, 2021
23
Research query example
Search Results
March 29, 2021
Annual Review
24
Verify report type
IBISWorld US Industry Report
March 29, 2021
25
NAICS
Number
Drop-Down Menu
with expanded
information.
Report
Content
US Industry Report
Content
March 29, 2021
26
US Industry Report
Content Continued
March 29, 2021
27
International Marketing LibGuide (Course
Guide)
3/29/2021
28
URL: https://subr.libguides.com/c.php?g=1134565
Thank you

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Library Instruction: International Marketing Session Resources

  • 1. Library Instruction: International Marketing Session Conducted by: Maletta Payne, MLIS Emerging Technologies/Business Library Liaison John B. Cade Library Website: www.subr.edu/library
  • 2. Library Liaison for the College of Business Ms. Payne Emerging Technologies/ Reference Librarian Office Number: (225)771-2604 Email: maletta_payne@subr.edu Schedule a Virtual Consultation Session
  • 3. Agenda March 29, 2021 3 • Library’s website • Library’s Databases A to Z List • Off-campus Access • Overview of IBISWorld • How to access IBISWorld • How to navigate reports in IBISWorld • The information available in IBISWorld Reports • International Marketing LibGuide (Course Guide)
  • 4. Library Website http://www.subr.edu/library The library’s website is the gateway to all resources and services available at John B. Cade Library. The library’s website is….
  • 5. How to access the library’s databases
  • 6. Directions • Go to the library’s website at: http://www.subr.edu/library • Locate FIND • Locate/Select: Databases A to Z How to access the databases from the library’s website
  • 7. Databases A to Z List Report Database Access Issues
  • 8. page 8 Off-campus access & electronic resources
  • 9. Off-Campus Access and Electronic Library Resources • Select your database • Click “Off-Campus” • You will be prompted to enter a User Name and PIN. • User Name= Banner ID # Ex. U01234567 • Pin=CHANGEME • Click “Authenticate” Contact Ms. Payne for access problems. U0123456 CHANGEME U0123456
  • 10. About IBISWorld  Industry research tool.  View industry data.  Contain reports on trends, statistics, analysis on market size, market share of competitors and industry growth rates.  The major market segments are identified/forces affecting demand and supply within the industry.  Performance analysis includes emerging industry trends/recent production performance.  Provides 5-year forecasts.  Updated between 1 or 2 times a year. 10
  • 11. IBIS Search Interface March 29, 2021 11 Options to search IBISWorld
  • 12. Industry Research March 29, 2021 12 Clicking on Industry Research Will allow you to search industry reports, summaries and profiles. The library doesn’t currently subscribe to US Specialized Industry
  • 13. US INDUSTRY NAICS REPORTS March 29, 2021 Annual Review 13 US INDUSTRY NAICS REPORTS analyzes industries at the 5-digit level offering the latest content on 700 industries. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. Information appearing in the report include hyperlinks to view reports Click here to download report. Options include: PDF, Excel, Word.
  • 14. (PDF Version) US INDUSTRY REPORT March 29, 2021 Annual Review 14
  • 15. US Specialized Industry Reports March 29, 2021 15 US SPECIALIZED INDUSTRY REPORTS- provide more detailed and refined information on small or new emerging industries. (THE LIBRARY DOES NOT PROVIDE ACCESS TO THIS REPORT)
  • 16. US Specialized Industry Reports & Blocked Content March 29, 2021 Annual Review 16
  • 17. US INDUSTRY iExperts Reports March 29, 2021 Annual Review 17 US INDUSTRY iExperts- condenses the integral elements from industry reports into bite-sized paragraphs, graphics and tables, highlighting the key issues with a Q&A section, for each of the 700 NAICS industries.
  • 18. US INDUSTRY iExperts Reports March 29, 2021 Annual Review 18 Report contents
  • 19. US BUSINESS ENVIRONMENT PROFILES March 29, 2021 19 US BUSINESS ENVIRONMENT PROFILES provide insight into exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more.
  • 20. US BUSINESS ENVIRONMENT PROFILES March 29, 2021 Annual Review 20 Report Contents
  • 21. ENTERING A SEARCH IN IBISWORLD March 29, 2021 21
  • 22. IBIS Search Interface March 29, 2021 22 Options to search IBISWorld
  • 23. Entering a search March 29, 2021 23 Research query example
  • 24. Search Results March 29, 2021 Annual Review 24 Verify report type
  • 25. IBISWorld US Industry Report March 29, 2021 25 NAICS Number Drop-Down Menu with expanded information. Report Content
  • 27. US Industry Report Content Continued March 29, 2021 27
  • 28. International Marketing LibGuide (Course Guide) 3/29/2021 28 URL: https://subr.libguides.com/c.php?g=1134565