Social media and its relationship with marketing

1. SOCIAL MEDIA

2. WHAT IS SOCIAL MEDIA?
Different forms of electronic communication where online users can exchange
information, messages, videos, and other content with one another.

3. DIFFERENT SOCIAL MEDIA PLATFORM
• Facebook
• Twitter
• Instagram
• LinkedIn

4. HOW DO BUSINESSES USE SOCIAL
MEDIA
• Gather market insights
• Improve search rankings
• Form new business partnerships

5. HOW CONSUMERS USE SOCIAL MEDIA TO
IMPACT BUYING DECISIONS
• Learn about new goods and services
• Conduct research and share information
• Determine final purchase decisions

6. HOW TO TARGET THE AUDIENCE
• Demographics- age, gender, geographic location, ethnicity, and income
• Customers needs and wants- identify what the potential needs or wants and how the
firms could satisfy the customer
• Which firms products will satisfy certain groups of people- Which social media outlet
can peak the interests of customers

7. WHY SHOULD COMPANIES USE
SOCIAL MEDIA
Social media is most popular form of communication in todays society. With many users
online the company can find the consumer instead of the consumer finding the company

8. TYPES OF SOCIAL MEDIA MARKETING
JOBS
• Social media marketing manager- oversees all the company’s social media functions
• Social media strategist- Primary decision maker who runs a firms social media account
• Brand manager- manages a brand and how it relates to consumers online

9. FACTS ABOUT SOCIAL MEDIA
• YouTube is the 2nd largest search engine behind Google
• 96% of millennials have joined a social media network
• If Facebook were a country it would be the third largest country in the world

10. COMPANIES THAT HAVE SOCIAL
MEDIA ACCOUNTS
• Nike
• Wendy’s
• Uber
• Apple