Social Media Ideas for Small Businesses

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  • PR Prescriptions was my home base - What I was known for. It was my thesis, and the rest was supporting content. Supporting content is important because this is how people get to know you.
  • Social Media Ideas for Small Businesses

    1. 1. Social Media Ideas for Small Businesses<br />GWebinars: Online Professional Development Series <br />By James S. Walker<br />ThursdayJuly 28, 2011<br />The George Washington University<br />
    2. 2. Hashtag<br />#GWAlumni<br />
    3. 3. About James S. Walker<br />
    4. 4. A Slight Evangelist<br />*Socially Diverse<br />*Seeking Diverse, Culture-Rich Conversations<br />Online<br />*Social Media & Linguistics<br />*Bare Words, Bare Bones, True Culture <br />*Social Media & Crisis Communications<br />*Effective Communication When It Counts<br />
    5. 5. Our Discussion<br />*Today we will focus on: <br />*Steps for developing a Social Media Strategy<br />*Ways to encourage sales and engagement via social media<br />*Ideas for incorporating online networks into marketing and communications activities<br />
    6. 6. Goals<br />* Understanding the various ways to think about Social Media<br />* Getting a few steps closer to execution for beginners<br />* Refining the approach for active participants<br />
    7. 7. Participants Poll<br />* What title best describes you? <br />* Social Media Beginner<br />* Social Media Intermediate Level<br />* Social Media Expert Level<br />* What type of business do you own? <br />* Retail Industry<br />* Consulting <br />* Travel/Dining/Hospitality<br />* Online/Social Media<br />* Other <br />
    8. 8. What is Social Media? <br />
    9. 9. What is Social Media Really?CULTURE <br />- Social Media Mirrors Culture<br />- Social Media Reflects Culture<br />- Social Media Creates Culture<br />
    10. 10. What is Social Media in Practice?<br />* For most...Social Media is an EXPERIMENT.<br />
    11. 11. 1st Step to Social Media Success<br />* Creating REALISTIC (and Measurable) Goals<br />
    12. 12. Vague Goals<br />* Increasing sales…<br />* Driving Awareness…<br />Better Goals<br />* Increasing sales of product XYZ among college students age 18-22<br />* Driving awarenessamong parents of toddlers in New York City<br />* Increasing the number of speaking opportunities at regional events<br />
    13. 13. Stop, Think<br />* Are my goals realistic? No crazy guarantees? <br />* Are my goals measurable? <br />* How will I be able to measure success?<br />
    14. 14. Layers for Measurement<br />Social Engagement<br />General Engagement <br />& Brand Interaction<br />Core Audience<br />
    15. 15. Things to Know About Your Audience<br />* Where are they located?<br />* How do they like to communicate with you?<br />* What would they like to see from you in the future? <br />* Who are they? <br />* Why did they/should they choose you or your service?<br />* What do they like or dislike about what you have to offer? <br />With this information and a proper benchmark on current business activities, we’re ready to begin campaign development. <br />
    16. 16. Social Activity = Serious Activity<br />
    17. 17. Participants Poll<br />* How do you spend most of your time in social media - as it relates to your business? <br />* Attracting new customers <br />* Engaging current customers<br />* Sharing company news<br />* Building your brand<br />
    18. 18. Why Small Business Owners Use Social Media<br />
    19. 19. Getting Started<br />Considerations for Campaign Development<br />* Develop goals and metrics <br />* Map out participants and communities (Connections)<br />* Listen (Research, Get the conversation pulse)<br />* DIY (Do-It-Yourself, Develop Your Own Strategy)<br />* Rules of Engagement (Plan for Managing Interaction)<br />* Exit Strategy (Timeline, Transition, What’s Next?)<br />* Measurement & Evaluation <br />
    20. 20. Online Presence<br />
    21. 21. Listen & Engage<br />
    22. 22. Listen & Engage <br />
    23. 23. Listen & Engage <br />
    24. 24. Social Media & Customer Service<br />
    25. 25. * Local Burger Joint in Milwaukee, WI<br />* Active on key social networks, made interactions their own<br />* Ex. Hosting “Bloody (Mary) Brunch” tweetups<br />* Ex. Facebook profile picture promos with branded, oversized beach chairs <br />* Ex. Free Food for Foursquare “Mayors”<br />Clear Results: Larger online communities, Media attention,<br />Increase in on-site visits<br />
    26. 26. * “The Ritz-Carlton Takes Its Concierge Mobile”<br />* Making good use of the Foursquare Tips function to provide recommendations to guests <br />* Popular option among Foursquare users, as these Tips appear upon check-in<br />* Great way to promote your business to people in the area <br />
    27. 27. * At the Brooklyn Museum's Target First Saturdays, thousands of visitors enjoy free programs of art and entertainment each month from 5 to 11 p.m. <br />* Socialize at exclusive meetups during the Museum's monthly gatherings with 1st Fans: “a socially networked membership” <br />* Benefits include exclusive meetups, skipping lines at movies and coat check.<br />
    28. 28. Resources<br />
    29. 29. Thank You!<br />SocialMedia Ideas for Small Businesses<br />GWebinars: Online Professional Development Series <br /><ul><li>Blogger, Public Relations Professional, Lecturer
    30. 30. @jaywalk1
    31. 31. james.walker@prprescriptions.com
    32. 32. http://prprescriptions.com
    33. 33. http://sociallydiverse.posterous.com</li></ul>#GWAlumni<br />

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