This is a presentation showing the different steps of my proposal form, such as; original images, conventions, target audience, ect.

1. AS MediaAS Media
Coursework ProposalCoursework Proposal
FormForm
Joseph HairJoseph Hair

2. My Idea…My Idea…
My idea is a music magazine that will mostly cover the genreMy idea is a music magazine that will mostly cover the genre
of indie and alternative rock. It will be called Mayfair as Iof indie and alternative rock. It will be called Mayfair as I
think it is a flowing attractive name for a music magazine. Inthink it is a flowing attractive name for a music magazine. In
each issue, there will be interviews, articles and musiceach issue, there will be interviews, articles and music
recommendations for readers included. There will also be arecommendations for readers included. There will also be a
large use of images and colours due to the fact that I have alarge use of images and colours due to the fact that I have a
young target audience and they would prefer to see theseyoung target audience and they would prefer to see these
things. I will however ensure that the magazine still looksthings. I will however ensure that the magazine still looks
professional despite including colours and images. I will doprofessional despite including colours and images. I will do
this by making sure that the front covers of issues only usethis by making sure that the front covers of issues only use
the colours; black, white and another colour that will standthe colours; black, white and another colour that will stand
out (for example, red).out (for example, red).

3. Genre/ Sub-GenreGenre/ Sub-Genre
My main influences were mainly other music magazines.My main influences were mainly other music magazines.
These cover different genres from indie rock to dance/popThese cover different genres from indie rock to dance/pop
music. However they all had similar layouts and colourmusic. However they all had similar layouts and colour
schemes to how I would like my music magazine to have. Onschemes to how I would like my music magazine to have. On
front covers they would use black, white and another stand-front covers they would use black, white and another stand-
out colour as mentioned in the previous box. They alsoout colour as mentioned in the previous box. They also
included plenty of images which, again is similar to how myincluded plenty of images which, again is similar to how my
ideal magazine will look. These magazines pull off veryideal magazine will look. These magazines pull off very
professional looks despite the fact they have used colours andprofessional looks despite the fact they have used colours and
images. They also include the things I’d like to have inside ofimages. They also include the things I’d like to have inside of
my magazine issues such as; interviews, articles,my magazine issues such as; interviews, articles,
recommendations ect.recommendations ect.

4. Target AudienceTarget Audience
My magazine will target white, working class men/women
from the age of 17-30. It will also mostly be aimed at people
who prefer to listen to indie/alternative rock music, for
example; Kasabian, Arctic Monkeys, ect. The target audience
will be people who’s occupations are a student or an employee
of some sort. My target audience will also be people who tend
to read music magazines such as; NME, Kerrang, Rolling
Stone as the music genres in those magazines are similar to
the one covered in mine. It will also be people who tend to
shop in places such as; Topshop, HMV, Primark and River
Island.

5. Major ConventionsMajor Conventions
I will use a masthead on the front cover. The masthead is
always the main title of a page therefore the main title of the
front cover should always be the magazine name, which in
this case is Mayfair. I will also use a pull quote on the front
cover so that the readers will be intrigued by the magazine
and want to read further. I will also use cover lines which will
include information about what is inside the magazine. I will
also give the magazine a dominant image. This means that
the readers can instantly see who or what the main feature of
the magazine is about.

6. ConventionsConventions
I will use a splash. It will say something along the lines of
“music, facts gossip”. This will appeal to my target audience
as it will look informal and also gives the magazine a bit of a
comic book feel. I will also include other essential
conventions such as the barcode, the price, the date, the issue
number, ect this is because the magazine needs to remain
professional. I may also include a magazine cover bar as it is
likely to be the first thing that readers see and again gives the
magazine an informal feel which suits the target audience. I
may also include sub images depending on the size and scale
of the dominant image. If it takes up lots of space on the page
then I will not use any sub images, however if it isn’t too big
and there is lots of space left then I will include sub images.

7. Original ImagesOriginal Images
On the magazine front covers I will usually have one dominant
image in the background behind all of the text. This image
will usually be a single person or a group of people with a
white or black background so that it stands out. The colour of
the background may however differ in certain issues so that it
matches the appropriate colour scheme. There will also be
other various images dotted around the front covers such as;
small pictures of band members who may be involved with
one of the features within the magazine. There will also be
other images used throughout the magazine such as
advertisements.

8. Potential DifficultiesPotential Difficulties
• Difficulties I may have with producing my magazine may be
things such as weather. While producing a practice college
magazine, I experienced the difficulties of taking a photo
outside because it was raining whilst I was taking the picture
therefore; this affected the appearance of the modal.
• Another difficulty may be the usage of computers. I can’t
guarantee that I will always have a computer to perform my
work on. My home computer may be occupied, I may not have
access to my class room at all times, and the computers in the
college library may all be occupied.