Jodi Rudick, Illinois Park and Recreation Association

1. A Program Presented by Jodi Rudick
littleredsbigideas@gmail.com

2.  Please answer in your chat box...

3.  Please answer in your chat box...

4. Why should you become good at it?

5.  Networking
 Affinity Marketing
 Cross Marketing
 Partnerships
 Cooperative Marketing
 Collaborative Marketing
 Sharing
 Referrals
 Friendship
 Communities
 Groups

6. FACE-TO-
FACE
 Please answer in your chat box...

9. “blah Blah blah. BLAH.
BLAH. BLAH BLAH.”

10. What makes someone
a great
PowerSchmoozer?

11. DefineYour Networking Objectives
 Get a job
 Find a great employee
 Find a great volunteer
 Solve a problem
 Find a resource
 Learn something new
 Build relationships with
personal advocates
 Sell your personal or
professional “brand”
 Build value for the
profession
 Offer your assistance in
order to build credibility
 Find new
customers/patients
 Increase traffic to your
facility, open house or
tradeshow booth
 Generate donations or
sponsorships
 Gain public support

12. I need ____________
Does anyone know anyone who can help
with _____________?
I’m looking for ______?
Who do you know who…?
I’m looking for information about…

13. WHO ARE YOU? SELF
IDENTIFICATION
 Make a list of all of your “labels”
 What are your demographic characteristics?
 How do you describe yourself
 How do you see yourself
 Prioritize the list (i.e. are you a mother first,
a woman second, a camp director third, family business owner next,
etc...)
 Choose a person who impacts you life. Prioritize this list as you think he
or she “sees” you.
 Discussion Questions:
 Does the list change over time?
 Do your self-identification priorities change over time?
 What causes priorities to shift?
 How did this exercise make you feel?

15. Offline
 Organic
 Actual
 Examples
 Conferences (like
this one)
 Meetings
 Faith-Based
 School
 Work
 Chance Meetings
Online
 Amplified
 Virtual
 Examples
 The Big Three
 Face Book
 Instagram
 LinkedIn (Professional)
 Meet-up
 Health, Lifestyle and Wellness
 File Sharing
 You Tube
 FlickR
 Slide Share
 Curating Sites (Pinterest)
 Microblogging
 Twitter
 Mobile Marketing
 Check-in (Facebook Places,
FourSquare)
 Review Sites (YELP)

16. Your
Customer

17. Linked In
Connection
Your
Customer
Facebook
Friends
Twitter
Followers
Pinterest
Followers
You
Tube
Subscribers
Instagram
Followers

18. Use social networks to
meet amazing
people in person.
The internet makes it possible to
find people you would have
never had a chance to connect
with 20 years ago. Use the
power of this new ability to
connect – then find a way to
meet face to face.

19.  Ask Your Team (Staff,
volunteers,
board/committee
members)
 On-line
 Colleagues
 Public/Government
Agencies
 Social Service Agencies
 Heath Care Providers
 Libraries
 Colleges and Universities
 Chambers of Commerce
 Service Clubs (Rotary,
Soroptimist, Kiwanis,
Optimists, Elks, Zontas, etc)
 Trade and Professional
Societies
 Faith Based Organizations

In your chat box…
The best places you have ever found for
networking…

20.  Affinity Marketing Will
Elevate Your Value
 It’s not what you know,
it’s who you know
 Birds of a Feather Flock
Together
 People of Influence
 People of Affluence
 You need… (lots of
things!)
 Don’t reinvent the
wheel.
 Learn from others’ past
mistakes (and successes)
 Professional Fulfillment
 People like helping
other people

21.  Buddy System
 Comfort Level
 Host not Guest
 Timing
 Seek out unattached
 Volunteer
 Opening line
 Small talk rocks
 Ask good questions
 Stock up
 Listen
 Don’t blend in
 Smile and be yourself
 Be positive
 Participate
 Pocket a great opening line
for the #1 Question
 Combine on and off-line
networking
 Follow-up

22. Never forget, you’re
the best (at
something)
Observe and
imitate power
schmoozers
Suit up
Eye contact
Practice

23. You know how…(state the problem)
Well… (explain your solution)
The Result is…(the benefit
statement)

24. Balance Investment
vs. Reward
Train, recruit and
“hire” schmoozers
What’s your nature -
- Introvert or
extrovert?

25. What is the next face-to-face
social media function you will
attend?
What are some questions you
can use to “break the ice” at
this function?
What are some questions you
can use to “break the ice” at
future networking events

26.  What are your
specific Networking
Objectives
 Who would you like to
meet or get to know
better at this event?
 What problemwould
you like to solve
this event?

27.  Start Early
 Join and get involved
 Leave on a positive note
 Newer, ever stop networking
 Combine on and off-line
networking related to your field