Virtualisation & Cloud Executive Summit 2011. Noordwijk, the Netherlands

1. ‘ Going cloud’ ; IT Phoenix
from the flames
Jan Wiersma, International Director EMEA May 23, 2011

2. Who is Data Center Pulse?
 Data Center End User Community: Customers representing billions
in annual purchases that drive the IT economy.
 Goal: Influence the industry through end users – i.e. the consumers.
 End User Membership: 1,993 members, 66 countries (03/1/11)
 Industry Membership: 2,294 members
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

3. Day job
Jan.Wiersma@datacenterpulse.org
My day job:
Jan.Wiersma@vtspn.nl ;
J.Wiersma@evoswitch.com
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

4. Looking back
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

5. Evolution
Mainframe Mini computer Workstation PC
Netbooks Smart phones Game consoles
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

6. Evolution
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

7. IT on crash course
Crashing
apps
Crashing
Crashing servers
Back ups
Updates and
Growing IT Cost
patches
70 -80 % of ICT
Unreliable
budget for
connections
maintenance
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Virus / Lack of
Hacking resources
Data growth

8. The end-user
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9. The end-user -> Tech Gap
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

10. Why should I care ?
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11. FIRE !
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12. Focus
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13. Focus
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14. Leadership
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

15. Cloud Governance
Traditioneel IT Governance Cloud Governance
Business User Business User
Persoonlijk business
Gebruikerservaring
Proces standaardisatie
Data management
proces
Losse verbinding met
Master data / Meta data
datacenter
Technologie selectie Technologie Populisme
Leveranciers selectie Cloud Mash-Ups
Datacenter consolidatie Flexibele sourcing
Traditionele CIO Nieuwe CIO
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

16. Creative destruction
IT’s Strategic Role: Move to strategic relevance based on competitive advantage.
IT Organization: Destroy technically oriented silos, create synergy
IT Processes: Processes need to be replaced with agile approaches that concentrate on
productivity and throughput.
IT Metrics: Use metrics that demonstrate real business
impact.
IT Tech: Moving to cloud is hard. Choose
technologies that complement cloud use.
IT Personnel Skills: Cloud is a new way of thinking.
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

17. Smoke…
 Law
 Security
 Availability
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

18. Cloud dev 1
Internet
Corp. network
API
Data
Private PAAS/IAAS
App Store
User
Dev’s
(= any employee)
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

19. Cloud future
Internet
Corp. network
Public PAAS
API Data
Public PAAS App Store
Dev’s
(= anyone) User
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

20. Phoenix from the flames
 (public)Cloud Computing is here to stay
 Cloud Computing changes your role
 Business empowerment, dont stop -> manage
 Cloud Computing puts governance upside down
 Experiment
 Get real legal advise
 Build an exit strategy
Look for the stuff that really generates a
competitive edge for the business
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

21. Q&A
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

22. Join Us
 Join Data Center Pulse – http://datacenterpulse.org/JoinUs
 Keep Informed
 Website: http://datacenterpulse.org
 YouTube: http://youtube.datacenterpulse.org
 Twitter: http://www.twitter.com/datacenterpulse
 Participate - http://datacenterpulse.org/TheChillOff
 Let us know what else we can do:
 feedback@datacenterpulse.com
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org

23. EvoSwitch overview
Secure Cooling
• 24 x 7 security on site • Efficient cooling 2N
• Electric security fence • High density solutions
• Secure racks and cages • Free-cooling
• Fully certified (ISO, PCI, etc..) • Corridor concept
Sustainable Support
• CO2 Neutral • 24 x 7 remote hands
• PUE less then 1,2 • High qualified engineers
• 100% green energy • Quick response
• Constant innovation • Logistieke support
Energy Connections
• 100% uptime 2N • Carrier Neutral
• High density option • 30+ carriers on site
• High quality UPS • Located in Amsterdam area
• 25 MVA with option for 60 MVA • Managed cabling