1. SDL Proprietary and Confidential
IT as Utility
Where is the world going according to a large
end-user
Jan Wiersma
May 28 2014
2. 2
Defining Global Customer Experience Management
PRE-
PURCHASE
Consider
Research
Evaluate
PURCHASE
POST-
PURCHASE
Engage
Advocate
3. 3
SDL Global CXM capabilities
Deliver personalized and relevant experiences throughout the customer journey
OMNI CHANNEL DELIVERY
REAL TIME TARGETING & PERSONALIZATION
CAMPAIGNS
CONTENT MANAGEMENT
GLOBALIZATION MANAGEMENT
ANALYTICS