Social media is an important tool for public relations professionals to represent brands and engage with consumers. Building trust and identifying influencers are key to effective social media engagement. PR professionals must provide trustworthy information and connect with consumers through research to satisfy their needs and have a positive impact.

1. SOCIAL MEDIA IN PR
The Social Turtles

2. 5 KEY TERMS
• Public relations use social media sites to rep brands and engage with consumers
• Trust: Important in trustworthy info.
• Influence: who we consider to the thought leader or a idea starter
• Engagement: connection with consumer through research to satisfy media
• Reading: pleasing effect