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Fab four social media pp

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Fabby4

Nichelle, Allan, Jackie & Damon

Social Media
1 of 5
FAB FOUR NICHELLE L. LANE, ALLAN MEIRA, JACQUELINE SHIN & DAMON WILLIAMS PAGES 17.10- 20
DEFINITION OF SOCIAL MEDIA Social Media refers to online communities that are participatory conversational and fluid.
SOCIAL MEDIA IN ADVERTISING AND MARKETING • Annoying and distracting • Product Reviews are important • TV Commercials are more relevant
WAYS SOCIAL MEDIA CONTRIBUTE TO BRANDS: • Produce • Publish • Control • Critique • Rank
IMPORTANT ELEMENTS OF ADVERTISING IN SOCIAL MEDIA • WOM • Click Through Rates • Cost Per Click • Buzz

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Fab four social media pp

  • 1. FAB FOUR NICHELLE L. LANE, ALLAN MEIRA, JACQUELINE SHIN & DAMON WILLIAMS PAGES 17.10- 20
  • 2. DEFINITION OF SOCIAL MEDIA Social Media refers to online communities that are participatory conversational and fluid.
  • 3. SOCIAL MEDIA IN ADVERTISING AND MARKETING • Annoying and distracting • Product Reviews are important • TV Commercials are more relevant
  • 4. WAYS SOCIAL MEDIA CONTRIBUTE TO BRANDS: • Produce • Publish • Control • Critique • Rank
  • 5. IMPORTANT ELEMENTS OF ADVERTISING IN SOCIAL MEDIA • WOM • Click Through Rates • Cost Per Click • Buzz