2. Sentiment Analysis- codes media content along pos/neg contiuum
Gatekeepers-voices that can be heard through social media, that in the past were ignored by traditional
media
Tactics-Strategic plans including social media
Earned media- How social media conversations shift from one topic to another, cost only time to
engage compared to traditional advertising
Citizen Journalism- people who use platforms to distribute news created by non-professional
journalist
Augmented Reality- use of geographic data and smartphones and images in physical space for a
computer program