SlideShare a Scribd company logo
1 of 9
Download to read offline
@juandamia




Do	
  you	
  think	
  is	
  possible	
  to	
  a9ribute	
  a	
  sale	
  or	
  
        conversion	
  to	
  an	
  specific	
  source?	
  




                    www.analy'cs20.org	
  
@juandamia




Iden'fy	
  the	
  restric'on	
  that	
  prevents	
  your	
  
     project	
  to	
  op'mize	
  the	
  results	
  
             www.analy'cs20.org	
  
@juandamia
In	
  this	
  simple	
  system	
  (very	
  simple)	
  the	
  traffic	
  is	
  
  driven	
  to	
  the	
  site	
  by	
  email,	
  Organic	
  and	
  Paid	
  
 Search.	
  The	
  people	
  interact	
  in	
  an	
  eCommerce	
  
Site	
  and	
  then	
  buy	
  products	
  genera'ng	
  income	
  
                         to	
  the	
  company…	
  




                    www.analy'cs20.org	
  
@juandamia




                                                                         D
                                                                         E
                                                                         M
                                      Definición de Kotler en su libro   A
                                                                         N
                                      Marketing Management:
                                                                         D	
  
                                      Analysis, Planning, and Control
 …But	
  also	
  is	
  impacted	
  by	
  the	
  TV	
  and	
  Radio	
  
Adver'sing	
  and	
  goes	
  to	
  the	
  shop	
  and	
  buy	
  the	
  
product	
  there,	
  also	
  genera'ng	
  income	
  to	
  the	
  
                  www.analy'cs20.org	
  
         company	
  (the	
  same	
  company)	
  
@juandamia


                          Brand Awareness

                          Call to action
                                                                              D
                                                                              E
                                                                              M
                                           Definición de Kotler en su libro   A
                                                                              N
                                           Marketing Management:
                                                                              D	
  
                                           Analysis, Planning, and Control




…the	
  TV	
  and	
  Radio	
  generates	
  Brand	
  Awareness	
  
so	
  people	
  goes	
  to	
  search	
  engines,	
  find	
  the	
  site	
  
                     www.analy'cs20.org	
  
                 and	
  buy	
  the	
  products…	
  
@juandamia




                                                                       D
                                                                       E
                                                                       M
                                    Definición de Kotler en su libro   A
                                                                       N
                                    Marketing Management:
                                                                       D	
  
                                    Analysis, Planning, and Control



People	
  leave	
  their	
  opinions	
  in	
  social	
  networks	
  
  helping	
  others	
  making	
  a	
  decision…buying	
  
                            producs	
  
               www.analy'cs20.org	
  
@juandamia




…the	
  sa'sfied	
  clients	
  buy	
  more	
  products…	
  
              www.analy'cs20.org	
  
@juandamia




…and	
  recommend	
  others	
  to	
  do	
  so…genera'ng	
  
            an	
  exponen'al	
  sales	
  efect	
  
               www.analy'cs20.org	
  
@juandamia




Are	
  you	
  s'll	
  posi've	
  about	
  it?	
  




       www.analy'cs20.org	
  

More Related Content

Similar to The problem of direct conversion attribution

Social Executive Lounge Zürich Teil 1
Social Executive Lounge Zürich Teil 1Social Executive Lounge Zürich Teil 1
Social Executive Lounge Zürich Teil 1
Sandra Teuber (Reif)
 
Pekka Rantala - Mainontapaiva 2012
Pekka Rantala - Mainontapaiva 2012Pekka Rantala - Mainontapaiva 2012
Pekka Rantala - Mainontapaiva 2012
barabra
 
A Primer On Attribution & Social Media ROI
A Primer On Attribution & Social Media ROIA Primer On Attribution & Social Media ROI
A Primer On Attribution & Social Media ROI
Argyle Social
 
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
FortuneCMO, LLC
 
3-Steps: Identify Your Brand Niche
3-Steps: Identify Your Brand Niche3-Steps: Identify Your Brand Niche
3-Steps: Identify Your Brand Niche
sheri
 

Similar to The problem of direct conversion attribution (20)

Social Executive Lounge Zürich Teil 1
Social Executive Lounge Zürich Teil 1Social Executive Lounge Zürich Teil 1
Social Executive Lounge Zürich Teil 1
 
David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6
 
Luke gray i logic sales presentation feb-2013
Luke gray   i logic sales presentation feb-2013Luke gray   i logic sales presentation feb-2013
Luke gray i logic sales presentation feb-2013
 
Buzzoole. Rethink your concept of Influence.
Buzzoole. Rethink your concept of Influence.Buzzoole. Rethink your concept of Influence.
Buzzoole. Rethink your concept of Influence.
 
AD611 04 Brand Management 090331
AD611 04 Brand Management   090331AD611 04 Brand Management   090331
AD611 04 Brand Management 090331
 
How to Build a Social Brand
How to Build a Social BrandHow to Build a Social Brand
How to Build a Social Brand
 
Part 3 future of media
Part 3 future of mediaPart 3 future of media
Part 3 future of media
 
Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...
 
Ces 2.11
Ces 2.11Ces 2.11
Ces 2.11
 
Joanna Lord, VP Marketing, Porch - The Future of Brand
Joanna Lord, VP Marketing, Porch - The Future of BrandJoanna Lord, VP Marketing, Porch - The Future of Brand
Joanna Lord, VP Marketing, Porch - The Future of Brand
 
Brand you
Brand youBrand you
Brand you
 
Pekka Rantala - Mainontapaiva 2012
Pekka Rantala - Mainontapaiva 2012Pekka Rantala - Mainontapaiva 2012
Pekka Rantala - Mainontapaiva 2012
 
A Primer On Attribution & Social Media ROI
A Primer On Attribution & Social Media ROIA Primer On Attribution & Social Media ROI
A Primer On Attribution & Social Media ROI
 
Slide Red/Blue Ladders
Slide Red/Blue LaddersSlide Red/Blue Ladders
Slide Red/Blue Ladders
 
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
 
Building Brand Value Through Social Media
Building Brand Value Through Social Media Building Brand Value Through Social Media
Building Brand Value Through Social Media
 
How to Do Lean Planning (and what does that mean anyway)
How to Do Lean Planning (and what does that mean anyway)How to Do Lean Planning (and what does that mean anyway)
How to Do Lean Planning (and what does that mean anyway)
 
Tweet to be Heard Nov 2011
Tweet to be Heard Nov 2011Tweet to be Heard Nov 2011
Tweet to be Heard Nov 2011
 
3-Steps: Identify Your Brand Niche
3-Steps: Identify Your Brand Niche3-Steps: Identify Your Brand Niche
3-Steps: Identify Your Brand Niche
 
Smart marketing - Entrepreneur U
Smart marketing - Entrepreneur USmart marketing - Entrepreneur U
Smart marketing - Entrepreneur U
 

More from Juan Damia

Charla workstation (optimizada)
Charla workstation (optimizada)Charla workstation (optimizada)
Charla workstation (optimizada)
Juan Damia
 
Howa/Ba Lorena Amarante
Howa/Ba Lorena AmaranteHowa/Ba Lorena Amarante
Howa/Ba Lorena Amarante
Juan Damia
 
HOWA/BA Julian Drault
HOWA/BA Julian DraultHOWA/BA Julian Drault
HOWA/BA Julian Drault
Juan Damia
 
Juan Damia - Presentación Analytics UBA
Juan Damia - Presentación Analytics UBAJuan Damia - Presentación Analytics UBA
Juan Damia - Presentación Analytics UBA
Juan Damia
 
Web Analytics en Europa - Adrien Naeem
Web Analytics en Europa - Adrien NaeemWeb Analytics en Europa - Adrien Naeem
Web Analytics en Europa - Adrien Naeem
Juan Damia
 
Uso De Métodos Estadísticos En Campañas De Adwords
Uso De Métodos Estadísticos En Campañas De AdwordsUso De Métodos Estadísticos En Campañas De Adwords
Uso De Métodos Estadísticos En Campañas De Adwords
Juan Damia
 
Howa - Analytics en Un Mundo Nada Perfecto
Howa - Analytics en Un Mundo Nada PerfectoHowa - Analytics en Un Mundo Nada Perfecto
Howa - Analytics en Un Mundo Nada Perfecto
Juan Damia
 
Presentación Em Blue en Howa
Presentación Em Blue en HowaPresentación Em Blue en Howa
Presentación Em Blue en Howa
Juan Damia
 

More from Juan Damia (12)

Adap 2012
Adap 2012Adap 2012
Adap 2012
 
Charla workstation (optimizada)
Charla workstation (optimizada)Charla workstation (optimizada)
Charla workstation (optimizada)
 
Sofía Varas Concha - Presentación HOWA/SCL - Chileclic.cl
Sofía Varas Concha - Presentación HOWA/SCL - Chileclic.clSofía Varas Concha - Presentación HOWA/SCL - Chileclic.cl
Sofía Varas Concha - Presentación HOWA/SCL - Chileclic.cl
 
Gestionando el Crecimiento.
Gestionando el Crecimiento. Gestionando el Crecimiento.
Gestionando el Crecimiento.
 
Howa/Ba Lorena Amarante
Howa/Ba Lorena AmaranteHowa/Ba Lorena Amarante
Howa/Ba Lorena Amarante
 
HOWA/BA Julian Drault
HOWA/BA Julian DraultHOWA/BA Julian Drault
HOWA/BA Julian Drault
 
Juan Damia - Presentación Analytics UBA
Juan Damia - Presentación Analytics UBAJuan Damia - Presentación Analytics UBA
Juan Damia - Presentación Analytics UBA
 
Web Analytics en Europa - Adrien Naeem
Web Analytics en Europa - Adrien NaeemWeb Analytics en Europa - Adrien Naeem
Web Analytics en Europa - Adrien Naeem
 
Habia una vez Web Analytics - Juan Damia
Habia una vez Web Analytics - Juan DamiaHabia una vez Web Analytics - Juan Damia
Habia una vez Web Analytics - Juan Damia
 
Uso De Métodos Estadísticos En Campañas De Adwords
Uso De Métodos Estadísticos En Campañas De AdwordsUso De Métodos Estadísticos En Campañas De Adwords
Uso De Métodos Estadísticos En Campañas De Adwords
 
Howa - Analytics en Un Mundo Nada Perfecto
Howa - Analytics en Un Mundo Nada PerfectoHowa - Analytics en Un Mundo Nada Perfecto
Howa - Analytics en Un Mundo Nada Perfecto
 
Presentación Em Blue en Howa
Presentación Em Blue en HowaPresentación Em Blue en Howa
Presentación Em Blue en Howa
 

Recently uploaded

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 

Recently uploaded (20)

Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 

The problem of direct conversion attribution

  • 1. @juandamia Do  you  think  is  possible  to  a9ribute  a  sale  or   conversion  to  an  specific  source?   www.analy'cs20.org  
  • 2. @juandamia Iden'fy  the  restric'on  that  prevents  your   project  to  op'mize  the  results   www.analy'cs20.org  
  • 3. @juandamia In  this  simple  system  (very  simple)  the  traffic  is   driven  to  the  site  by  email,  Organic  and  Paid   Search.  The  people  interact  in  an  eCommerce   Site  and  then  buy  products  genera'ng  income   to  the  company…   www.analy'cs20.org  
  • 4. @juandamia D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and Control …But  also  is  impacted  by  the  TV  and  Radio   Adver'sing  and  goes  to  the  shop  and  buy  the   product  there,  also  genera'ng  income  to  the   www.analy'cs20.org   company  (the  same  company)  
  • 5. @juandamia Brand Awareness Call to action D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and Control …the  TV  and  Radio  generates  Brand  Awareness   so  people  goes  to  search  engines,  find  the  site   www.analy'cs20.org   and  buy  the  products…  
  • 6. @juandamia D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and Control People  leave  their  opinions  in  social  networks   helping  others  making  a  decision…buying   producs   www.analy'cs20.org  
  • 7. @juandamia …the  sa'sfied  clients  buy  more  products…   www.analy'cs20.org  
  • 8. @juandamia …and  recommend  others  to  do  so…genera'ng   an  exponen'al  sales  efect   www.analy'cs20.org  
  • 9. @juandamia Are  you  s'll  posi've  about  it?   www.analy'cs20.org