The easiest way to optimize the onlinepresence, increase influence and be rewardedThe best way for startups, S&M and topbu...
PRODUCT MARKET FITBrands spend lots of money              Receive special offers is theto identify people on which        ...
INTRO - INFLUENCER MARKET                INFLUENCE                    R           The Power to Change AnythingEvery year, ...
INTRO - INFLUENCER MARKET                  INFLUENCE                      R             The Power to Change Anything49% On...
INTRO - INFLUENCER MARKET                    INFLUENCE                        R               The Power to Change Anything...
?MARKET NEEDSMARKET NEEDS
MARKET NEEDS01 UNDERSTANDIN  G INFLUENCE      NOT MEASURE POPULARITY
MARKET NEEDS02      W.O.M. FOR         S&M     ENTERPRISES        NOT JUST FOR TOP BRANDS
USER PROFILE - PREVIEW
BRANDS - SET THE CAMPAIGN01     You can set the campaign identifying influencers by level,     geographical area, topic an...
NOTIFICATION     The profiles you have selected will receive a notification of02   your special offer (discount, gift, eve...
PUBLISHING     All users who choose to join the campaign can now publish03   an article on their blog or a post on a socia...
MONITORING04     The brand pays according to the publications obtained (CPP)     and can monitor results, and the virality...
? USERSWHY USERS WILL   JOIN US?
OUR VISIONINFLUENCE WILL BECOME AN  ALTERNATIVE PAYMENT        METHOD
MARKET - STRATEGYFOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW USTO:       HAVE HUGE SCALABILITY       BECOME THE FIRST W....
KEY CONCEPTS  Brands       can easily identify the trend setters of their niche market  and generate word of mouth through...
MARKETERS WANT IT  In bocca al lupo per la vostra bellissima idea...  Pierluigi - Digital Strategist Nelle agenzie in cui ...
PEOPLE WANT IT     1.500 LIKES     1.300     SUBSCRIPTIONS
TEAMFABRIZIO PERRONE - CEO (Founder)Marketing & Account Director                                                          ...
EXIT STRATEGY         These Guys Will Want It                                                  40M $ venture capital      ...
THANKS!                 • Winner of the incubation process to “VULCANICA-                   MENTE, dal Talento all’Impresa...
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Buzzoole. Rethink your concept of Influence.

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Buzzoole. Rethink your concept of Influence. Fabrizio Perrone, CEO, Buzzoole

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Buzzoole. Rethink your concept of Influence.

  1. 1. The easiest way to optimize the onlinepresence, increase influence and be rewardedThe best way for startups, S&M and topbusiness to generate W.O.M.
  2. 2. PRODUCT MARKET FITBrands spend lots of money Receive special offers is theto identify people on which most common reason whyfocus their communication users choose to follow aefforts (INFLUENCERS) to brand on social mediaturn them into BRAND (50% according to eCircle)AMBASSADOR. Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way
  3. 3. INTRO - INFLUENCER MARKET INFLUENCE R The Power to Change AnythingEvery year, 500 billion consumer opinions are shared online
  4. 4. INTRO - INFLUENCER MARKET INFLUENCE R The Power to Change Anything49% Online users decide to buy aproduct after reading the review on ablog or social network Forrester 2010
  5. 5. INTRO - INFLUENCER MARKET INFLUENCE R The Power to Change AnythingInvestments in generation of W.O.M.are the most profitable type of spendingfor every dollar invested Nielsen 2012
  6. 6. ?MARKET NEEDSMARKET NEEDS
  7. 7. MARKET NEEDS01 UNDERSTANDIN G INFLUENCE NOT MEASURE POPULARITY
  8. 8. MARKET NEEDS02 W.O.M. FOR S&M ENTERPRISES NOT JUST FOR TOP BRANDS
  9. 9. USER PROFILE - PREVIEW
  10. 10. BRANDS - SET THE CAMPAIGN01 You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want
  11. 11. NOTIFICATION The profiles you have selected will receive a notification of02 your special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation. X
  12. 12. PUBLISHING All users who choose to join the campaign can now publish03 an article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product! X X
  13. 13. MONITORING04 The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard
  14. 14. ? USERSWHY USERS WILL JOIN US?
  15. 15. OUR VISIONINFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD
  16. 16. MARKET - STRATEGYFOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW USTO: HAVE HUGE SCALABILITY BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND S&M ENTERPRISES IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING
  17. 17. KEY CONCEPTS Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way Agencies will have special profiles to manage different costumers’ campaigns and can also buy a premium profile that enable them to access our premium influencers search engine Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events. Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!
  18. 18. MARKETERS WANT IT In bocca al lupo per la vostra bellissima idea... Pierluigi - Digital Strategist Nelle agenzie in cui ho lavorato finora l’esigenza di uno strumento del genere si è sentita eccome. Sono molto curiosa Maria - Community Manager La vostra idea spacca.. quante volte ve l’abbiamo detto in chat? Lo vogliamo tutti! però fateci uno sconto Damiano - Startupper Deve vincere Buzzoole, perchè se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro! Marco - Startupper
  19. 19. PEOPLE WANT IT 1.500 LIKES 1.300 SUBSCRIPTIONS
  20. 20. TEAMFABRIZIO PERRONE - CEO (Founder)Marketing & Account Director Serial startupper since 2007 Managing Director of Fan Media Lecturer of New Marketing at IED in MilanGENNARO VARRIALE - CTO (Co-Founder)Platform Development & Managing Hacker, SW Architect & Blogger Founder of Pingram.me. Copied in Silicon ValleyLUCA CAMILLO - WEB DEVELOPER (Partner)Platform Development & Managing Guru of Programming and systems engineering Project ManagerLUCA PIGNATARO - ART DIRECTOR (Co-Founder)Web-design & Communication Designer selected by "Web Design Index by Content 05"FABRIZIO RINALDI - COMMUNITY MANAGER (Partner)Influencer recruiting and Managing Social Media Manager 3 yrs Experience in Buzz Marketing Industry
  21. 21. EXIT STRATEGY These Guys Will Want It 40M $ venture capital 35M $ venture capital 25M $ venture capital 8M $ acquired from AOL 100M$3M $
  22. 22. THANKS! • Winner of the incubation process to “VULCANICA- MENTE, dal Talento all’Impresa” (Jun-12) • Selected for the finals of Springboard UK-Italy (Sep- 12) • Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12) • Selected by The Founder Institute for Rome edition fall 2012 (Sep-12) • Finalist at Wind Business Factor (Oct-12) • Winner of “La Battaglia delle Idee” by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12) • Insered in the shortlist WCAP 2012 (Nov- 12)Buzzoole : Like Google, but in BuzzMarketing...

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