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* Social Media Management Systems
The Social Merchant puts everything in one place

    Enterprise	
  Social	
  Management	
  So2ware	
  
Create,	
  manage,	
  and	
  measure	
  all	
  social	
  media	
  marke3ng	
  
           in	
  one	
  powerful,	
  but	
  intui3ve	
  dashboard	
  
What The Social Merchant Does




  Social	
  Network	
        Client	
  Reten6on	
            Reputa6on	
                Contests	
  
   Headquarters	
             Management	
                   Monitoring	
              and	
  Offers	
  




Merchant	
  Enrollment	
        Compe6tor	
           Enterprise	
  Level	
  Control	
        Analysis	
  
   Page	
  Ranking	
              Watch	
               Mul6ple	
  Loca6ons	
                &	
  Insights	
  
     Blogging	
                                           and	
  Employees	
  
Social Media Overload & Not Enough Time To Manage

                   Your	
  World	
  Today	
                                         With	
  TSM	
  
                Mul;ple	
  
               Employees	
                                                       One	
  Pla@orm	
  
                                                                              For	
  All	
  Social	
  Media	
  


Mul;ple	
  
 Logins	
  

              Mul;ple	
  Tools	
  For	
  Social	
  Media	
  




                                                               Employees	
  
                                                                &	
  Tasks	
  




                                                               Tracking	
  In	
  
                                                               One	
  Report	
  
                                                               Dashboard	
  
Pull Down Tabs Expose Powerful Functionality
Why TSM needs to be part of your daily routine!

Build	
  custom	
  social	
  campaigns	
  –	
  Coupons	
  and	
  Contests	
  in	
  
Facebook	
  
•  DIY	
  and	
  easy	
  to	
  use	
  for	
  your	
  staff,	
  fast	
  templates	
  and	
  custom	
  colors	
  
•  Build	
  Facebook	
  pages	
  quickly	
  	
  
•  Update	
  and	
  change	
  content	
  on	
  the	
  fly	
  
•  Get	
  robust	
  data	
  on	
  your	
  users	
  with	
  the	
  TSM	
  app	
  builder	
  
	
  	
  
Monitor	
  all	
  the	
  important	
  social	
  networks	
  in	
  real	
  ;me	
  
•  Every	
  major	
  network,	
  see	
  comments	
  good	
  and	
  bad	
  in	
  real	
  6me	
  
•  Eliminate	
  mul6ple	
  logins	
  with	
  all	
  the	
  major	
  social	
  networks	
  
•  Respond	
  to	
  your	
  customers	
  quickly	
  and	
  diffuse	
  issues	
  
	
  	
  
Enterprise	
  Class	
  
•  Manage	
  mul6ple	
  employees	
  easily-­‐	
  permissions	
  granted	
  or	
  denied	
  
   depending	
  on	
  what	
  you	
  want	
  to	
  manage	
  and	
  by	
  whom	
  in	
  your	
  
   organiza6on	
  
•  Easily	
  scaled	
  among	
  all	
  of	
  your	
  proper6es	
  
	
  
Monitor	
  Compe;tors	
  
•  See	
  what	
  your	
  poten6al	
  customers	
  are	
  saying	
  about	
  your	
  compe6tors	
  
•  Monitor	
  compe6tor	
  offers	
  to	
  customers	
  out	
  in	
  your	
  sales	
  universe	
  
Negative Reviews Kill Business

                          Nega;ve	
  reviews	
  can	
  stay	
  posted	
  for	
  weeks	
  
                          and	
  months	
  without	
  you	
  even	
  knowing.	
  
                          	
  
                          •  Monitor	
  review	
  sites	
  fast	
  and	
  efficiently	
  

                          •    Respond	
  to	
  unhappy	
  customers	
  directly	
  
                               with	
  fast	
  no6fica6ons	
  from	
  TSM	
  

                          •    Get	
  friendly	
  customers	
  to	
  post	
  posi6ve	
  
                               reviews	
  and	
  push	
  down	
  on	
  poor	
  
                               feedback	
  

                          •    Keep	
  your	
  reputa6on	
  intact	
  
What Makes TSM critical for day to day operations
Search	
  engine	
  Op;miza;on	
  by	
  Default!	
  
•  TSM	
  ini6al	
  set	
  up	
  helps	
  your	
  business	
  get	
  found	
  on	
  major	
  networks	
  you	
  
   may	
  not	
  be	
  on	
  today	
  
•  Content	
  pos6ng	
  from	
  new	
  sources	
  helps	
  crawlers	
  find	
  your	
  brand	
  
•  Ease	
  to	
  blogging	
  improves	
  your	
  company’s	
  search	
  engine	
  ranking	
  
	
  

Customer	
  Reten;on	
  Management	
  
•  Engage	
  your	
  customers	
  faster	
  than	
  ever	
  before	
  across	
  social	
  networks	
  
•  Reward	
  your	
  best	
  customers	
  and	
  eliminate	
  bad	
  reviews	
  on	
  the	
  Internet	
  
	
  
Improve	
  Staff	
  efficiencies!	
  
•  One	
  log	
  in,	
  one	
  loca6on	
  with	
  everything	
  social	
  at	
  your	
  finger6ps	
  
•  TSM	
  allows	
  you	
  to	
  select	
  the	
  best	
  person	
  for	
  varied	
  social	
  media	
  
   management.	
  	
  Blog	
  with	
  one	
  staffer,	
  Tweet	
  with	
  another.	
  
	
  
Compliance	
  &	
  Brand	
  Control	
  
•  Simplify	
  compliance	
  enforcements,	
  avoid	
  legal	
  complica6ons	
  
•  Increase	
  message	
  and	
  brand	
  consistency	
  


Robust	
  repor;ng	
  
•  Mul6ple	
  networks	
  all	
  in	
  one	
  loca6on	
  with	
  easy	
  recall	
  and	
  expor6ng	
  
•  Integrate	
  with	
  tools	
  like	
  Google	
  Analy6cs,	
  and	
  custom	
  repor6ng	
  
Social Media Networks – the biggest for your business growth




•  Launch	
  Facebook	
  contests	
           •  Men6on,	
  reply,	
  retweet,	
          •  Keep	
  track	
  of	
                  •  Peek	
  at	
  neighbors,	
  
                                                 and	
  favorite	
  tweets	
                 compe6tors	
  and	
  add	
                their	
  6ps,	
  and	
  
•  Offer	
  exclusive	
  Facebook	
                                                           them	
  to	
  your	
  “watch	
            neighborhood	
  specials	
  
   coupons	
                                  •  Shorten	
  URLs	
                           list”	
  
                                                                                                                                    •  See	
  who’s	
  “Here	
  Now”	
  
•  Design	
  custom	
  tab	
  layouts	
       •  Track	
  all	
  interac6ons	
            •  Stay	
  up	
  to	
  date	
  with	
  
                                                                                             neighborhood	
  Yelp	
                 •  Manage	
  photos	
  
                                                                                             ac6vity	
  
•  Promote	
  specific	
  products,	
          •  Follow	
  top	
  fans,	
  industry	
  
   services	
  and	
  events	
                   associates,	
  related	
  
                                                 products	
  and	
  services	
            •  Review	
  Yelp	
  Deals	
  
•  Monitor	
  and	
  manage	
                                                                                                       •  Get	
  your	
  alerts	
  
   conversa6ons	
  

•  Track	
  all	
  interac6ons	
                                                                                                    •  Engage	
  blog	
  readers	
  
                                                •  Post	
  informa6onal	
  
•  Enhance	
  your	
  company	
  profile	
          videos	
                                 •  Get	
  your	
  alerts	
              •  Put	
  prices	
  on	
  items	
  &	
  
                                                                                                                                       save	
  shoppers	
  6me	
  
•  Pre-­‐schedule	
  updates,	
                 •  Access	
  analy6cs	
  
   contests,	
  and	
  offers	
                                                                                                      •  Push	
  to	
  Facebook	
  &	
  
                                                                                                                                       Twi]er	
  
Monitor all the major Social Networks

Facebook,	
  TwiTer,	
  4	
  Square,	
  and	
  Yelp	
  
Monitoring	
  &	
  Tracking	
  
	
  
•  One-­‐stop	
  look	
  at	
  who's	
  interac6ng	
  with	
  your	
  
     company	
  and	
  how	
  they're	
  sharing	
  your	
  content	
  

•  Categorize	
  fans	
  and	
  uncover	
  influencers	
  

•  Tag	
  posts	
  and	
  comments	
  	
  

•  Assign	
  &	
  priori6ze	
  tasks	
  for	
  team	
  members	
  

•  Flag	
  ac6vity	
  by	
  keyword	
  (e.g.	
  highlight	
  
   inappropriate	
  language	
  or	
  relevant	
  products,	
  
   events,	
  or	
  brand-­‐related	
  terms)	
  
Facebook Coupons – Exclusive to your Facebook Fans

                         Create	
  and	
  Modify	
  Facebook	
  Offers	
  
                         	
  
                         •  Percentage	
  Off,	
  Dollar	
  Value,	
  Free	
  Item	
  

                         •    Limit	
  the	
  number	
  of	
  coupons	
  available	
  

                         •    Require	
  minimum	
  purchase	
  amount	
  

                         •    Limit	
  valid	
  to/from	
  dates	
  

                         •    Determine	
  coupon	
  terms	
  and	
  
                              condi6ons,	
  add	
  custom	
  terms	
  and	
  
                              condi6ons	
  with	
  ease	
  

                         •    Customize	
  with	
  bar	
  or	
  QR	
  code	
  

                         •    Choose	
  a	
  pre-­‐designed	
  background	
  or	
  
                              upload	
  your	
  own	
  custom	
  background	
  
                              image	
  
Facebook Contests – promote viral Facebook growth

                         Create	
  and	
  Modify	
  Facebook	
  Contests	
  
                         	
  
                         •  Percentage	
  Off,	
  Dollar	
  Value,	
  Free	
  Item	
  

                         •    Limit	
  the	
  number	
  of	
  prizes	
  available	
  

                         •    Limit	
  entry	
  to/from	
  dates	
  

                         •    Determine	
  contest	
  terms	
  and	
  condi6ons,	
  
                              add	
  custom	
  terms	
  and	
  condi6ons	
  with	
  
                              ease	
  

                         •    Customize	
  with	
  custom	
  contest	
  image	
  

                         •    Choose	
  a	
  pre-­‐designed	
  background	
  or	
  
                              upload	
  your	
  own	
  custom	
  background	
  
                              image	
  

                         •    Pre-­‐schedule	
  contest	
  publish	
  date,	
  
                              manage	
  future	
  contests	
  
Facebook Spotlight – feature specific goods/services

                           Create	
  and	
  Modify	
  Facebook	
  Tabs	
  
                           	
  
                           •  Design	
  templates	
  

                           •    Fully	
  customizable	
  with	
  graphics	
  and/or	
  
                                text	
  
Facebook Tabs – enhance your company profile

                         Create	
  and	
  Modify	
  Facebook	
  Tabs	
  
                         	
  
                         •  Design	
  templates	
  

                         •    Fully	
  customizable	
  with	
  graphics	
  and/or	
  
                              text	
  
Analytics

            Valuable	
  insights	
  easy	
  to	
  understand	
  
            	
  
            •  Simplified	
  charts	
  of	
  cri6cal	
  data	
  

            •    User-­‐friendly	
  report	
  retrieval	
  and	
  
                 distribu6on	
  

            •    Monitor	
  the	
  success	
  of	
  any	
  ac6vity	
  
Reputa6on	
  
                             Client	
  Reten6on	
  
                                                      Monitoring	
  
                              Management	
  




                                                                                            Contests	
  
    Social	
  Network	
                                                                    and	
  Offers	
  
     Headquarters	
  




Merchant	
  Enrollment	
  
   Page	
  Ranking	
  
                                    THANK YOU                                                Analysis	
  
     Blogging	
                                                                             &	
  Insights	
  




                                    Compe6tor	
       Enterprise	
  Level	
  Control	
  
                                      Watch	
           Mul6ple	
  Loca6ons	
  
                                                          and	
  Employees	
  

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The Social Merchant Dashboard Presentation

  • 2. The Social Merchant puts everything in one place Enterprise  Social  Management  So2ware   Create,  manage,  and  measure  all  social  media  marke3ng   in  one  powerful,  but  intui3ve  dashboard  
  • 3. What The Social Merchant Does Social  Network   Client  Reten6on   Reputa6on   Contests   Headquarters   Management   Monitoring   and  Offers   Merchant  Enrollment   Compe6tor   Enterprise  Level  Control   Analysis   Page  Ranking   Watch   Mul6ple  Loca6ons   &  Insights   Blogging   and  Employees  
  • 4. Social Media Overload & Not Enough Time To Manage Your  World  Today   With  TSM   Mul;ple   Employees   One  Pla@orm   For  All  Social  Media   Mul;ple   Logins   Mul;ple  Tools  For  Social  Media   Employees   &  Tasks   Tracking  In   One  Report   Dashboard  
  • 5. Pull Down Tabs Expose Powerful Functionality
  • 6. Why TSM needs to be part of your daily routine! Build  custom  social  campaigns  –  Coupons  and  Contests  in   Facebook   •  DIY  and  easy  to  use  for  your  staff,  fast  templates  and  custom  colors   •  Build  Facebook  pages  quickly     •  Update  and  change  content  on  the  fly   •  Get  robust  data  on  your  users  with  the  TSM  app  builder       Monitor  all  the  important  social  networks  in  real  ;me   •  Every  major  network,  see  comments  good  and  bad  in  real  6me   •  Eliminate  mul6ple  logins  with  all  the  major  social  networks   •  Respond  to  your  customers  quickly  and  diffuse  issues       Enterprise  Class   •  Manage  mul6ple  employees  easily-­‐  permissions  granted  or  denied   depending  on  what  you  want  to  manage  and  by  whom  in  your   organiza6on   •  Easily  scaled  among  all  of  your  proper6es     Monitor  Compe;tors   •  See  what  your  poten6al  customers  are  saying  about  your  compe6tors   •  Monitor  compe6tor  offers  to  customers  out  in  your  sales  universe  
  • 7. Negative Reviews Kill Business Nega;ve  reviews  can  stay  posted  for  weeks   and  months  without  you  even  knowing.     •  Monitor  review  sites  fast  and  efficiently   •  Respond  to  unhappy  customers  directly   with  fast  no6fica6ons  from  TSM   •  Get  friendly  customers  to  post  posi6ve   reviews  and  push  down  on  poor   feedback   •  Keep  your  reputa6on  intact  
  • 8. What Makes TSM critical for day to day operations Search  engine  Op;miza;on  by  Default!   •  TSM  ini6al  set  up  helps  your  business  get  found  on  major  networks  you   may  not  be  on  today   •  Content  pos6ng  from  new  sources  helps  crawlers  find  your  brand   •  Ease  to  blogging  improves  your  company’s  search  engine  ranking     Customer  Reten;on  Management   •  Engage  your  customers  faster  than  ever  before  across  social  networks   •  Reward  your  best  customers  and  eliminate  bad  reviews  on  the  Internet     Improve  Staff  efficiencies!   •  One  log  in,  one  loca6on  with  everything  social  at  your  finger6ps   •  TSM  allows  you  to  select  the  best  person  for  varied  social  media   management.    Blog  with  one  staffer,  Tweet  with  another.     Compliance  &  Brand  Control   •  Simplify  compliance  enforcements,  avoid  legal  complica6ons   •  Increase  message  and  brand  consistency   Robust  repor;ng   •  Mul6ple  networks  all  in  one  loca6on  with  easy  recall  and  expor6ng   •  Integrate  with  tools  like  Google  Analy6cs,  and  custom  repor6ng  
  • 9. Social Media Networks – the biggest for your business growth •  Launch  Facebook  contests   •  Men6on,  reply,  retweet,   •  Keep  track  of   •  Peek  at  neighbors,   and  favorite  tweets   compe6tors  and  add   their  6ps,  and   •  Offer  exclusive  Facebook   them  to  your  “watch   neighborhood  specials   coupons   •  Shorten  URLs   list”   •  See  who’s  “Here  Now”   •  Design  custom  tab  layouts   •  Track  all  interac6ons   •  Stay  up  to  date  with   neighborhood  Yelp   •  Manage  photos   ac6vity   •  Promote  specific  products,   •  Follow  top  fans,  industry   services  and  events   associates,  related   products  and  services   •  Review  Yelp  Deals   •  Monitor  and  manage   •  Get  your  alerts   conversa6ons   •  Track  all  interac6ons   •  Engage  blog  readers   •  Post  informa6onal   •  Enhance  your  company  profile   videos   •  Get  your  alerts   •  Put  prices  on  items  &   save  shoppers  6me   •  Pre-­‐schedule  updates,   •  Access  analy6cs   contests,  and  offers   •  Push  to  Facebook  &   Twi]er  
  • 10. Monitor all the major Social Networks Facebook,  TwiTer,  4  Square,  and  Yelp   Monitoring  &  Tracking     •  One-­‐stop  look  at  who's  interac6ng  with  your   company  and  how  they're  sharing  your  content   •  Categorize  fans  and  uncover  influencers   •  Tag  posts  and  comments     •  Assign  &  priori6ze  tasks  for  team  members   •  Flag  ac6vity  by  keyword  (e.g.  highlight   inappropriate  language  or  relevant  products,   events,  or  brand-­‐related  terms)  
  • 11. Facebook Coupons – Exclusive to your Facebook Fans Create  and  Modify  Facebook  Offers     •  Percentage  Off,  Dollar  Value,  Free  Item   •  Limit  the  number  of  coupons  available   •  Require  minimum  purchase  amount   •  Limit  valid  to/from  dates   •  Determine  coupon  terms  and   condi6ons,  add  custom  terms  and   condi6ons  with  ease   •  Customize  with  bar  or  QR  code   •  Choose  a  pre-­‐designed  background  or   upload  your  own  custom  background   image  
  • 12. Facebook Contests – promote viral Facebook growth Create  and  Modify  Facebook  Contests     •  Percentage  Off,  Dollar  Value,  Free  Item   •  Limit  the  number  of  prizes  available   •  Limit  entry  to/from  dates   •  Determine  contest  terms  and  condi6ons,   add  custom  terms  and  condi6ons  with   ease   •  Customize  with  custom  contest  image   •  Choose  a  pre-­‐designed  background  or   upload  your  own  custom  background   image   •  Pre-­‐schedule  contest  publish  date,   manage  future  contests  
  • 13. Facebook Spotlight – feature specific goods/services Create  and  Modify  Facebook  Tabs     •  Design  templates   •  Fully  customizable  with  graphics  and/or   text  
  • 14. Facebook Tabs – enhance your company profile Create  and  Modify  Facebook  Tabs     •  Design  templates   •  Fully  customizable  with  graphics  and/or   text  
  • 15. Analytics Valuable  insights  easy  to  understand     •  Simplified  charts  of  cri6cal  data   •  User-­‐friendly  report  retrieval  and   distribu6on   •  Monitor  the  success  of  any  ac6vity  
  • 16. Reputa6on   Client  Reten6on   Monitoring   Management   Contests   Social  Network   and  Offers   Headquarters   Merchant  Enrollment   Page  Ranking   THANK YOU Analysis   Blogging   &  Insights   Compe6tor   Enterprise  Level  Control   Watch   Mul6ple  Loca6ons   and  Employees