Master SocialOPM Presentation from eAccountable

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Performance based social media management outline from eAccountable.

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Master SocialOPM Presentation from eAccountable

  1. 1. 11 Social Media Marketing Services from eAccountableInteractive Company private/confidential 1
  2. 2. Is this how you feel about Social Media Marketers?1 Company private/confidential 2
  3. 3. 1 you know how important Google considers social media?Did20% Social Signals – is your content being shared, are your URLs mentioned in social media? Company private/confidential 3
  4. 4. 1What if a Social Media Marketing Service was: • Easy to Understand • Made it Easy to Manage Messages Across Multiple Channels • Measurable • Memorable • Delighted your customers and the visitors to your website • And was, of course, Performance Based. Company private/confidential 4
  5. 5. 1Introducing: Company private/confidential 5
  6. 6. 1Where we fit: • Work for the Advertiser • Build and Optimize Social Media • Manage Message Flow • Enhance Consumer Relationships Company private/confidential 6
  7. 7. 1Outline of Services- What you get: • Facebook • Product Catalog on Facebook • Visual Media: Pinterest, Instagram, Flickr and Tumblr • Twitter • YouTube • Google+ • Linkedin • Blog Posts • Add to News Post Sites: Digg, Reddit and etc. • Wikipedia • Offer Management: Unlock-an-Offer Save-an-Offer, Friend-an-Offer • Contests • Infographics • Video Testimonials Company private/confidential 7
  8. 8. 1Facebook• Optimize Profile• Post Compelling Material - Post current offers to encourage purchases - Post articles from blogs and appropriate websites• Interact with Users - Tagging appropriate groups to have statuses show in other groups - “Like” and “Share” visitors comments• Facebook Contest options available. Option of daily, 3X weekly or 1X weekly postings Company private/confidential 8
  9. 9. 1Product Catalog on FacebookPost full product catalog with tracked links to the website. Sample: Company private/confidential 9
  10. 10. 1Pinterest• Optimize Profile- Build Boards• Post Compelling Material - From own site / blog - From other sites linking to you (ie newsworthy article and/or affiliate sites) - From non-competitor sites for diversification and to avoid blatant self-promotion• Interact with Users - Re-pinning above material from other users - Following users who are potential customers - “Like” and comment on relevant pins• Use of Hashtags - targets pins to specific interests among users - we research trending hashtags for your theme• “Pin to Win” Contest options available.• Option of daily, 3X weekly or 1X weekly postings• Pinterest launches business pages: http://adage.com/article/digital/pinterest-launches-business-pages- cozy-brands/238295/ Company private/confidential 10
  11. 11. 1Linkedin Optimize Group Profiles Post Compelling Material - Post current offers to encourage purchases - Post articles from blogs and appropriate websites Manage participants Moderate members Option of daily, 3X weekly or 1X weekly postings Company private/confidential 11
  12. 12. 1Twitter• Optimize Profile• Tweet Compelling Material - Tweet current offers to encourage purchases - Tweet articles from blogs and appropriate websites• Interact with Users - Re-tweet material from other users - Ask questions to encourage responses - Following users who are potential customers• Use of Hashtags - targets tweets to specific interests among users - we research trending hashtags for your theme• Twitter Contest and/or Twitter “Party” options available. Option of daily, 3X weekly or 1X weekly postings Company private/confidential 12
  13. 13. 1Google+• Optimize Profile• Post Compelling Material - Post current offers to encourage purchases - From own site / blog - From other sites linking to you (i.e. newsworthy article and/or affiliate sites)• Use of Google Plus has increased natural search engine ranking in Google as well Option of daily, 3X weekly or 1X weekly postings Company private/confidential 13
  14. 14. 1YouTube• Optimize Profile• #2 Highest Traffic site on WWW• Post Compelling Video Material Company private/confidential 14
  15. 15. 1Blog Posts• Write original content for company blog• Post Compelling Material - Post current offers to encourage purchases - From own site / blog - From other sites linking to you (i.e. newsworthy article and/or affiliate sites)• Post blog content through all social media channels: Facebook, Pinterest, Linkedin, Twitter and Google+. Option of daily, 3X weekly or 1X weekly postings Company private/confidential 15
  16. 16. 1Wikipedia• Optimize Profile• Post Compelling Material - From own site / blog - From other sites linking to you (i.e. newsworthy article and/or affiliate sites)• - From Testimonials or Reviews• Strong SEO strategy Option of daily, 3X weekly or 1X weekly postings Company private/confidential 16
  17. 17. 1 Offer Management: Unlock-an-Offer •Pre-purchase opportunity to have a site visitor “like” the site and unlock an offer upon doing so. •Conversion enhancement tool. •Significant “follower” builder. •Can be timed to launch immediately, upon a certain amount of time on site or after a number of pageviews. •Simple script added to Content Management System (CMS) of the site. •All server calls are from a separate dedicated server so as not to further encumber the client’s site. Company private/confidential 17
  18. 18. 1 Offer Management: Save-an-Offer (Cart Abandonment) •Exit pop. •Stop visitors from leaving the site by giving them the opportunity to purchase before leaving by providing a “like” for the site and unlocking an offer. •Conversion enhancement tool. •Simple script added to Content Management System (CMS) of the site. •All server calls are from a separate dedicated server so as not to further encumber the client’s site. Company private/confidential 18
  19. 19. 1 Offer Management: Friend-an-Offer •Post-purchase opportunity to have the customer “like” the site and send an offer to friends (refer-a-friend concept). •Significant “follower” builder. •Post-purchase opportunity can also include the customer’s “next purchase”. •Simple script added to Content Management System (CMS) of the site. •All server calls are from a separate dedicated server so as not to further encumber the client’s site. Company private/confidential 19
  20. 20. 1Contests• Can make any entry "mandatory" before unlocking rest of entry options. Can add as many options as you like for entries including multiple social profiles and assign different entry amounts per option.• "Share this contest" allows other websites to copy and paste the contest code into their own site giving them free content and the client more entries!• Install code onto Facebook page with one click.• Can randomly pick winner or moderate - all entries can be exported into a spreadsheet.• Significant “follower” builder.• High degree of virality.• See sample at: http://eaccountable.com/SocialOPM/contest.htm Company private/confidential 20
  21. 21. 1Infographics Deliver informative and dramatic visuals of a business point or reference for the client. Provide to all social media and performance marketing channels for distribution.• Significant “follower” builder.• High degree of virality.• See sample at: http://eaccountable.com/SocialOPM/infographic.htm Company private/confidential 21
  22. 22. 1Videos Testimonials (YouTube and SEO) Deliver short-form informative and dramatic videos of a testimonials and reviews for the client. Provide to all social media and performance marketing channels for distribution.• Significant “follower” builder.• High degree of virality.• Video is SEO friendly. To learn more, read here: http://www.searchenginejournal.com/a-guide-to-making-your-business- video-seo-friendly/48934/• YouTube is now the #2 traffic source on the web bypassing Yahoo.• See sample at: http://eaccountable.com/SocialOPM/video.htm Company private/confidential 22
  23. 23. 1Manage Messaging Across Multiple Online Channels: • Simple and easy to use • Live documents and spreadsheets • Tab to different online channels to coordinate, even if the Agency isn’t managing a specific channel • Provides specific media details for each channel and can be customized per Advertiser. Company private/confidential 23
  24. 24. 1Manage Messaging Across Multiple Online Channels: Easily Manage Affiliate, Social, Mobile and Email from one live document. Company private/confidential 24
  25. 25. 11 About eAccountableInteractive •Since January 2000- Over 11 Years of outsourced program management experience. •Serving 200+ client URL’s in diverse retail and service categories. •Providing blogging services since 2004. •17,000+ company and personal Facebook followers. •900+ company and personal Linkedin Followers. •Significant design and programming experience. Company private/confidential 25
  26. 26. 11 Thank you! Company private/confidential 26

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