Lorenc+Yoo Design specializes in "environmental communication graphic design" to convey brand messages through unique spaces. Founded in 1978, the firm creates exhibits, signage, and other designs for major brands to seamlessly blend form and function. Using multidisciplinary teams, LYD develops culturally-sensitive designs for projects worldwide, helping clients share their stories through environments.

1. ENVIRON
MENTAL
GRAPHIC
D E S I G N
劳伦斯＋柳 设计室

2. 劳伦斯+柳设计公司（英文名：Lorence+Yoo Design Inc，简称LYD）是当今世界
曲指可数的几家高度专业的“环境意象设计”公司之一。我们的规划和设计能以
全方位的环境体验，生动又具美感的传达项目的精神和品牌。“环境意象设计”
也可称为“环境愿景设计”，它是一门较新的，被独立出来的设计理念和领域 。
它是以人为本的智慧型环境讯息传达艺术，能抓紧住感官和心灵间的联系，将任
何项目的品牌灵魂反映在实体环境的体验中。这是一种从整体到细节的概念创
作。从定位项目的精神性“故事”，逐渐将项目的整体经验视觉化，让品牌灵魂
里外合一的贯穿在最终的设计成果中。
LYD 由杨 劳伦斯先生创立于1978年， 公司的精神是：在探索和求知中对每一个
项目承诺并实践既卓越又创新的设计。我们曾为世界许多知名品牌服务，其中包
括 UPS、Samsung、Sony Ericsson、Mayo Clinic、Haworth、Georgia-Pacific 等。
历年来参与的项目中，不论是度假胜地、居住社区、商业中心、精品酒店、文化
与教育环境、市镇中心的更新与形象定位、企业园、生态园、或是多功能开发项
目，我们都一本环境意象设计的理念，透过城市或景观规划技巧、地景雕塑设
计、图像和空间的表现手法等，为客户量身打造每一个项目，忠实传达客户的品
牌精神，朔造对客户品牌的高尚感受和体验。劳伦斯先生说：我们的工作主要
是为客户搭建舞台，藉由丰富的环境呈现客户所要传达的讯息；我们利用设计呈
现出客户品牌的精髓。
我们合作过的策略联盟包括在美国、杜拜和韩国的设计或工程公司。这些紧密
的合作关系让劳伦斯＋柳设计公司在世界不同地区，都有足以提供服务的设计团
队。这些合作团队为跨国项目提供当地的专业人才、严谨的品管、高效的建造
和深入的文化内涵。
劳伦斯＋柳设计公司以过去15年的国际经验，逐渐实现了劳伦斯先生跨国经营
的雄心壮志。劳伦斯先生和他的合伙人柳忠烈先生都是美国的第一代移民。劳伦
斯先生从波兰、柳先生从南韩移民到美国。他们的移民经验培养了他们对历史及
文化的敏锐性。诱发他们到世界各地，面向求新求变的环境意象设计挑战。
劳伦斯先生这样形容他的设计和经营理念：“环境意象设计有各式各样的表达方
式，但是好的设计能够在无形之中优雅的融入整体环境，这是我们在过去35年
里在美国及海外能够成功的道理。我们一直寻找新的机会，藉由能赋予项目更高
价值的设计，吸引消费者来认同我们的客户。”
劳伦斯+柳设计公司自2010年起在中国深圳、广州、南昌和上海地区为各地万科
地产公司进行或完成了几个大型开发项目的设计服务，成功的提供了许多精彩生
动的环境意象设计。 我们非常的看重并期待能为贵集团未来的新项目有所贡献。

4. Lorenc+Yoo Design boasts a broad skill set, specializing in “environmental
communication graphic design,” a genre that includes exhibits, museums,
signage, and graphics. Founded in 1978, the firm’s philosophy includes
exploration, inquisitiveness and a commitment to design excellence and
innovation executed on every project.
LYD specializes in creating spaces for some of the world’s most well known
brands, including Georgia-Pacific, Mayo Clinic, UPS, Haworth and Sony-
Ericsson. The team develops unique messages for each project that convey
the client’s individual story and help customers truly experience the client’s
brand through sculpture, graphics, and space. “Our job is to set the stage for
the client’s message by creating rich environments that communicate on the
human level,” says principal Jan Lorenc. “Our mission is to use design tell the
client’s story beautifully.”
Strategic alliances with firms in the U.S., Dubai, and Korea allow the firm be
involved in a number of design areas simultaneously. These partnerships
also provide the firm with access to local talent on international projects,
allowing for tight quality control, efficient fabrication, and important cultural
connections. Lorenc+Yoo Design has introduced its innovative design vision
and expertise to China in 2011 by completing projects for VANKE SKY PRAISE
in Longgang, Shenzhen, and VANKE DREAM TOWN - FISH IN THE GARDEN in
Qingyuan, Guangdong.
The firm’s years of experience working internationally are a realized
ambition of its principals. Jan Lorenc and partner Chung Youl Yoo are both
immigrants to the United States. Lorenc came to the U.S. from Poland, and
Yoo immigrated from South Korea, living for a time in Latin America. Their
respective immigrant experiences inform their sensitivity to cultural context
and history, and entice them to seek new and different environmental graphic
design challenges throughout the world.
“Environmental graphic design is versatile and varied,” says Lorenc, “but good
design is consistent in its ability to blend form and function seamlessly and
elegantly. This is the secret formula of what we’ve done for over 30 years in
the United States and abroad, and we look forward to new opportunities to
tell people about our clients through valuable design.”

5. 设计服务
劳伦斯＋柳设计室（LYD）提供的是多元化的服务。服务范围从导视标识规
划到永久性的企业博物馆展场。我们之所以能提供如此多元的服务，理由在
于我们有各种的专业雇员和顾问，如建筑师、平面设计师、景观设计师、工
业设计师、及品牌包装及销售顾问等。我们一向是针对项目的需求，组织多
元的专业团队来提供客户成功的设计。
展示设计是LYD的核心业务。展示设计结合了我们设计室多元的专业资源，
为客户讲诉他们的故事给消费者、企业伙伴、和员工。不论是为了短期的贸
易商展，或者是永久性的博物馆展览，我们都能将展示空间转型，成为客户
表现品牌、历史、及价值观的最佳平台。我们曾为索尼－爱立信的新品牌出
台做了展销室；我们也于2008北京奥运时为国际快递公司UPS的客户提供了
舒适宜人的招待所。我们还为知名的医疗机构－美佑诊所（Mayo Clinic）
设计了总部博物馆。其中的展示单元因能详尽的表达该机构的历史，被美国
其它地方的美佑诊所分部复制使用。我们为美佑提供的设计，传达了美佑优
质的服务、理清了它的历史、且和它的建筑及品牌包装理念完美的结合。
雕塑这种重要的艺术形式不仅能给人视觉的享受，它还能传递丰富的讯
息。LYD透过雕塑，用大胆的、引人注目的手法传达讯息。例如为三星公司
设计的“伸起的手”，在德国法兰克福、俄国基辅、及加拿大的多伦多的国
际机场，向国际旅客宣传这个高科技公司的手机业务。这个雕塑设计深具现
代感、光鲜平滑、而且可以在新产品推出时更新。LYD的另一作品是为开发
商Hines在亚特兰大Perimeter Summit 3003提供的大堂导览标识。它是一
个由24呎高的叠层玻璃组成的艺术作品。其内部照明呈现出一种高科技感。
透过对行人及车辆流线模式详尽的研究、对相关空间的了解、和对创作完美
设计的专注，LYD提供特优的导视规划和标识设计。我们为Gaylord Texan
度假酒店及会议中心提供的导视规划，在这个40万平方英尺的会议场所里，
为住客提供良好的导向。LYD为在美国奥兰多市的佛罗里达医院健康村提供
的标识规划，引导人们在生命攸关的时刻到他们想去的地方。在许多的案例
中，LYD创建的导视系统是模距化的，能简易的替换、修理、和移动。

6. DESIGN SERVICES
Lorenc+Yoo Design provides a wide range of design services, from wayfinding
signage programs, to permanent corporate museum exhibitions. The firm’s
versatility is possible because of its diverse employee and consultant talent that
includes architects, graphic designers, landscape architects, industrial designers,
and branding and marketing specialists. The firm employs this range of expertise
whenever appropriate to contribute to a successful design for its clients.
The firm offers superior wayfinding and signage services, produced through
intense study of pedestrian and vehicle traffic patterns, understanding of the
relevant space, and attention to creating beautiful designs. Wayfinding programs
for hotel convention centers like Gaylord Texan Resort and Convention Center bring
direction to guests within the 400,000 square foot meeting space. The signage
program for Florida Hospital’s Health Village in Orlando guides individuals where
they need to be at particularly vital moments. And in many cases, the firm creates
wayfinding systems that are modular in nature, allowing for easy replacement,
repair, and movement.
Exhibition design is the heart of LYD’s business. It allows the firm’s many disciplines
to merge into a unified environment that tells a client’s story to customers, partners,
and employees. Whether a temporary tradeshow exhibit meant to stand for a week,
or a permanent museum exhibit, the firm transforms a space into a platform to
communicate brand, history, and value. The firm’s exhibits have launched brands
like Sony-Ericsson, and provided rest and comfort for customers of UPS at the 2008
Olympic Games in Beijing. The firm’s design for the Mayo Clinic’s headquarters
museum tells the story of a medical institution so well that its elements have been
replicated at Mayo’s other locations in the United States. LYD’s designs for Mayo
communicate its high-quality services, organizes its history, and fits perfectly with
its architecture and marketing.
Sculpture is an important art form that can not only be pleasing to the eye, but also
communicate an important message. LYD uses sculpture to display information
in bold, eye-catching ways. The design for Samsung’s “Rising Hand,” for example,
advertises the technology firm’s mobile phone business to international business
travelers in Frankfurt, Kiev, and Toronto. It is modern, sleek, and upgradeable when
new products come to market. LYD’s lobby directory piece for Hines at Perimeter
Summit 3003 in Atlanta is a 24-foot-tall piece of art made of stacked glass, lit from
the inside to produce a high-tech feeling.

7. 设计流程简介
尽管每一个项目之间有所不同，劳伦斯＋柳设计室（LYD）总
是有条有理地处理每一个项目。我们在项目一开头，一定会先
探究、发掘客户的企业精神和项目的优先事项。设计标识系统
的过程将不同于展示设计，但我们的目标始终是为我们的客户
创造最富美感又具功能性的设计。
在启始的探索阶段之后，设计团队接着开始整体分析、量测交
通流量、确认出入口、和了解空间的限制等。然后是规划设计
元素的布局、大小尺寸、和层级次序。下一个步骤则是将客户
的项目愿景视觉化的概念设计。当客户同意了概念设计所提出
的设计方向后，我们随即开始深化（扩初）设计。紧接着是设
计意图图纸的制作，以表达所有设计产品的细节。然后是投标
和得标裁定的过程。之后透过施工管理程序，我们能协助客户
确保最终成品的质量水平。

8. Although every project is different, Lorenc+Yoo Design approaches each
one scientifically, beginning with a discovery process that unveils the
client’s mission and project priorities. The process for designing signage
systems will be different than designing an exhibit, however, the goal is
always to create the most beautiful, functional designs for our clients.
Following the initial discovery phase, the team begins an analysis,
measuring the traffic flows, entry and exit points, and space restrictions.
Then the programming begins, planning design element locations, sizes,
and hierarchy. The concept design is next, providing a vision of the end
product to the client. Once the client approves the direction of the design,
the firm begins design development. The design intent process is next,
documenting all the details of the product. Next is the bid/award process,
followed by an administration process in which the firm ensures the
highest standards of detail and finish for the final product.
DESIGN PROCESS

10. MASTER PLANNING
总体规划
LANDSCAPE DESIGN
景观设计
ARCHITECTURE DESIGN
建筑设计
INTERIOR DESIGN
室内设计
BRANDING
品牌定位
WAYFINDING SYS.
标识设计
LANDSCAPE DESIGN
Boundary, Gateway, & Landmark
Wayfinding
Natural Environment
Culture & Other Branding Venues
ARCHITECTURE & INTERIOR DESIGN
Style, Space, & form
Technical and Technology
Color and Finish
Wayfinding
Natural Environment
Culture & Other Branding Venues
BRANDING
Logo, Pattern & Stationary
Construction Phase Promotion
Sales Phase Brand promotion
Other Branding Venues
WAYFINDING SYSTEM
Circulation Analysis
Programing
Design
Fabrication & Installation
VISION CONCEPT
项目愿景形成
Brainstorming Vision Creation 头脑风暴创造愿景
Storyline Setting 故事脚本
Spirit Finding 寻找根本精神、中心思想
Branding 项目策划、品牌定位

11. Client: Vanke Guangzhou
Completed: Phase 1 opened October 2011
Working in a short timeframe, Lorenc+Yoo reviewed
the project’s architectural style and project
background thoroughly to evolve a complete
branding storyline. From that exercise came the
project’s logo, main entrance identity sculpture,
entrance branding walls, and overall styling of the
wayfinding signage system that guides residents
and guests throughout the development. The final
result is a unified, modern environmental design.
在非常短的设计周期内，劳伦斯柳设计室研究了
解项目建筑的风格和整体规划的背景，以此为本
项目带进了一个内涵丰富的品牌包装故事。再由
此故事推想设计出项目标志、主入口的地标雕塑
概念、入口标识墙的设计、和开放区里导向标识
的整体风格。我们的成果体现了一个完整的，具
现代感的环境讯息标识设计。
FISH IN THE GARDEN 万科 花园里的鱼

12. G2 P1M4 M2 G1 M4M3
Cream 米色
Red 红色
Patina Bronze 氧化青铜
P1
P2
P3
PAINT
见#0.8页
喷砂打印，无充填
喷砂打印，用墨充填
“推过”图案-有照明
丙烯酸标牌面-有照明
图案类型
PROJECT:
FILENAME:
TITLE:
DATE:
PROJECTNO:
Thesedrawingsareforthesolepurposeofexpressingvisualdesignintentonlyandarenotintendedforactualfabricationpurposes.
FISHINTHEGARDEN11.110
NCYOODESIGN109VickeryStreet.Roswell,GA30075-4926.Phone770.645.2828.Fax770.998.2452
1-8Medallion&TiltleBandDetail
eq eq
DESIGNDEVELOPMENT
1 ELEVATION, Project Identity - Detail
1:103.1-8
2 ELEVATION, English Sign Layot - Detail
1:103.1-8
2311
270
1495269
13
4
3.1-8
N1
N2
13 mm deep sandblasted
6 mm deep sandblasted
NOTE
N1G2P1
N1
N4
N3
标徽和标题带详图
项目标志立面 - 详图
英文标牌布局立面 - 详图 字体喷砂打印到
石料中，用涂料
充填
7.22.118.19.11REVISIONS:

13. Guangzhou, China
Client: Vanke
Completed: 2011
FISH IN THE GARDEN 花园里的鱼

19. Client: Vanke Shenzhen
Completed: Under Construction
Lorenc+Yoo developed a comprehensive branding
story that inspired the project’s logo, graphic
patterns, and signage style. To enhance the
architecture’s Art Deco theme, the firm created
architectural details that complement the buildings
like fine jewelry, adding additional refinement
and texture. On street level, a sleek retail façade
completes the design, and comes with signage
guidelines that allow for easy updates when
commercial tenants change.
劳伦斯柳设计室为本项目创建了一个完整的品牌
包装故事。由故事中激发的灵感发展出项目标志
设计、图案纹理、和标识风格。为了能体现和提
升建筑设计的装饰艺术主体，我们研发了有如高
尚珠宝般能增长建筑风韵和纹理质感的节点和部
品。在底层商店，我们提供了整套光鲜的店面造
型语言，并规划出招牌的统一规范，使未来入住
的商家招牌能协调一致。
SKY PRAISE 万科 天誉

22. VANKE PLAZA
GITEM ARCHITECTURAL JEWELRY BUILDING 1
1.2DESIGN DEVELOPMENT PACKAGE 2
March 15, 2011109 Vickery Street · Roswell, GA 30075 · www.lorencyoodesign.com
1 NORTH (STREET) ELEVATION @ TOP, Building 1
1:2001.2
1
2
3
Building 1 Top: Lighting Study
NOTE: Added fins are indicated
with a red asterisk
Precast panels: See page G4.1
Cruciform fin: See page G2a.1
Logo Panel (1100mm): See page G1d.1
Narrow Medallion: See page G3b.1
Linear fin: See page G2b.1
Logo Panel (1850mm): See page G1a.1
Railing: See page G5.1

24. GITEM ARCHITECTURAL JEWELRY RETAIL BASE
1
2
3
VANKE PLAZA DESIGN DEVELOPMENT PACKAGE 2
March 15, 2011109 Vickery Street · Roswell, GA 30075 · www.lorencyoodesign.com
2
3

25. 2F
1-32F
STOP 1-32 FLOOR
1 ELEVATION, Elevator Door Pattern
1:20D1.1
Formed stainless steel
elevator doors
M2

29. Guangzhou, China
Client: Vanke
Completed: Under Construction
OPALUS 万科 欧泊

36. TOURISM VISION
旅游项目愿景策划

37. JUMEIRAH GOLF ESTATES
筑梅拉高尔夫地产
Dubai, United Arab Emirates
Client: Leisurecorp
Completed: 2006

39. 15AEDSA
KITSON & PARTNERS, LLC
03.040
May 16, 2003
VISION SKETCHES
GRANDE CHAMPION - LPGA
www.lorencyoodesign.com
Tel. 770.645.2828
109 Vickery Street
Roswell, GA 30075LORENC YOO DESIGN
Daytona Beac, Florida
Client: LPGA International
Completed: 2003
LPGA 总冠军－女子高尔夫协会之家

41. Gurnee, Illinois
Client: Hnedak Bobo Group & EDSA
Completed: 2006
ENCHANTED SPRINGS
奇幻之泉渡假村

43. Tokyo, Japan
Client: Lotte Korea/Japan
Completed: 2005
MOOMIN VALLEY
獏民谷主题公园

45. MYRTLE BEACH, SOUTH CAROLINA
Client: Childrens Museum of South Carolina
This 65,000 sf museum, to be located in the
tourist haven of Myrtle Beach, will be a world
built for children. The central focus is Kidz
City, a town that includes many child-sized
destinations such as a bank, a grocery store
and a hospital. The main rotunda of the
museum features a full-sized shrimp boat for
exploring an industry that is a big part of the
coastal Carolina economy.
CHILDRENS MUSEUM OF SOUTH CAROLINA
南卡州儿童博物馆

46. SUSTAINABLE IDEAS
When companies and organizations have
strong, consistent corporate cultures, their
designs don’t have to be fleeting, and can
stand the test of time, communicate well,
and reduce the impact on resources and
the environment.

47. Dubai, United Arab Emirates
Client: Dubai International Financial Center
Completed: 2006
DUBAI INTERNATIONAL FINANCIAL CENTER
迪拜国际金融中心迎宾馆

49. nowplayingnowplayingnowplayingnowplaying
2 interlocking stars for icon
17’-0’tall 5’-0”deep dimensional letters
internally illuminated w/ white return
set on top of canopy
17’-0”
5’-0"
nowplayingnowplayingnowplayingnowplaying
2 interlocking stars for icon
17’-0’tall 5’-0”deep dimensional letters
internally illuminated w/ white return
set on top of canopy
17’-0”
5’-0"
5C
nowplayingnowplayingnowplayingnowplaying
2 interlocking stars for icon
17’-0’tall 5’-0”deep dimensional letters
internally illuminated w/ white return
set on top of canopy
17’-0”
5’-0"
Cheoungju De Daenong, South Korea
Client: ShinYoung Co.
Completed: 2007
G*WELL CENTER 吉薇购物中心

51. St. Augustine, Florida
Client: 2000
WORLD GOLF VILLAGE
世界高尔夫球村
•WORLD GOLF VILLAGE 世界高尔夫球村
•KING & BEAR 金及贝尔区
•HERITAGE LANDING 哈利特吉区

53. Nashville, Tennessee
Client: Gaylord Hotels
Completed: 2006
GAYLORD OPRYLAND
给罗欧普里之乡渡假酒店

54. Dallas, Texas
Client: Gaylord Hotels
Completed: 2004
GAYLORD TEXAN
给罗德州人渡假酒店

55. Atlanta, Georgia
Client: TVS Architects
Completed: 2011
HYATT REGENCY ATLANTA
亚特兰大君悦酒店

56. Kissimmee, Florida
Client: Gaylord Hotels
Completed: 2002
GAYLORD PALMS 给罗棕榈树渡假酒店

57. Detroit, Michigan
Client: Greektown Casino
Completed: 2009
GREEKTOWN CASINO & RESORT
希腊城赌场及渡假酒店

58. NORTHERN QUEST RESORT & CASINO
北方探险赌场及渡假酒店
Spokane, Washington
Client: Northern Quest Casino
Completed: 2010

59. Milwaukee, Wisconsin
Client: The Potawatomi Casino
Completed: 2009
POTAWATOMI BINGO CASINO
博塔瓦托米赌场

60. Atmore, Alabama
Client: WindCreek Casino & Hotel
Completed: 2009
WINDCREEK CASINO & HOTEL
风河赌场及酒店

61. Garland, Texas
Client: Simon Property Group, Inc.
Completed: 2006
FIREWHEEL TOWN CENTER 火轮商业中心

62. Jersey City, New Jersey
Client: Simon Property Group, Inc.
Completed: 2008
NEWPORT CENTRE 新港购物中心

63. Austin, Texas
Client: Simon Property Group, Inc.
Completed: 2007
THE DOMAIN 铎勉商业中心

64. Miami, Florida
Client: Simon Property Group, Inc.
Completed: 2002
DADELAND MALL 德地兰德购物中心

65. Columbus, Ohio
Client: Glimcher Properties
Completed: 2002
POLARIS FASHION PLACE
泊拉赖斯购物中心

66. Burlington, Vermont
Client: General Growth Properties
Completed: 2006
BURLINGTON TOWN CENTER
柏林顿商业中心

67. Oakbrook, Illinois
Client: Urban Reatil Properties
Completed: 1998
OAKBROOK 欧克布鲁克购物中心

68. Incheon, Songdo City, Seoul, South Korea
Client: Gale International
Completed: 2010
JACK NICKLAUS GOLF CLUB KOREA
韩国杰克尼古拉斯高尔夫俱乐部

70. EXHIBITION DESIGN
展示设计

71. ICSC Convention, Las Vegas, Nevada
Client: Brookfield Asset Management Inc.
Completed: 2011
BROOKFIELD 布鲁克菲尔德展场

73. Chicago. Illinois
Client: Haworth, Inc
Completed: 2002
For an introduction icon for Haworth Furniture
Company at Neocon 2002 Showroom in
Chicago we designed a portal with a column
acknowledging their numerous patents. The
sculptural globe video presentation signifies their
leading competitive market position.
HAWORTH NEOCON SHOWROOM
豪瓦斯办公隔间NEOCON展场

74. EXPRESSING THE CLIENT’S PASSION
LYD’s key to effective environmental graphic
design lies not only in the balance between
utility and eye-pleasing aesthetics. The design
must also observe contextual and historical
relevance, as well as honor the client’s
objective. “Our passion is to express the
client’s passion,” Lorenc says.

75. Rochester, Minnesota
Client: Mayo Clinic
Completed: 2004
Mayo Clinic Heritage Hall is a 4,000 sf visitor
center that acknowledges the contribution of
major benefactors in the success of Mayo Clinic.
It contains stories about the spirit of the Clinic:
Family of Benefactors, Board of Trustees, Theatre,
its Founders, 24 Hours at Mayo Clinic,
Mayo Household Names, Creating the Future
of Medicine, Benefactor Recognition, and
changeable initial exhibition on Mayo and the
Mississippi.
MAYO CLINIC HERITAGE HALL
梅耀医院史迹展示厅

76. DESIGNING SPACES FOR PEOPLE
LYD considers the individual’s approach into
its environments and the aesthetic design at
the same time. As designers, we have to keep
in mind how the traffic is going to work, and
the spaces that the client requires in order to
convey its story and message. Art and function
have to balance in spaces because they have to
serve specific functions, especially when it’s a
public space for people.

77. Orlando, Florida
Client: Wycliffe Bible Translators
Completed: 2001
A visitors center focused on the mission and
accomplishments of Wycliffe, an organization that
translates the Bible into all of the languages of
the world. This 4,500 square foot museum has a
theater and interactive displays that showcase
the process of translation and highlight some of
languages and cultures that they have worked with.
WORDSPRING DISCOVERY CENTER
辞源机构发现中心

78. MULTI-FACETED APPROACH
LYD’s design process is drawing intensive, and
uses multiple analysis and documentation
approaches. A project may include storyboards,
a design element matrix, a planning analysis
and a written narrative. Throughout the design
process, this story becomes more refined and
developed as individual design specialists add
their expertise.

80. BRANDING DESIGN
品牌定位设计

81. Beijing Olympics, Beijing, China
Client: United Parcel Service (UPS)
Completed: 2008
Lorenc+Yoo Design employed high-quality
materials, Chinese themes, and design restraint
to create a sophisticated branding space for UPS
to host 400 of its guests during the 2008 Beijing
Olympic Games. Lorenc+Yoo divided a 4,000 square
foot ballroom within the Beijing Times Hotel into
two dining rooms, a lounge, and a bar, providing
guests with privacy and a familiar sense of place.
Sleek furniture made of dark wood and metal
interacts with subtle lighting to convey a modern
Chinese feeling. Designers created internally-lit
“moon gates” that serve as windows between
spaces to reinforce UPS’s message of global
opportunity and add Chinese flair. The dominant
color is UPS’s trademark brown, accented with
yellows, golds, and greens to show a blending of
aesthetics from east and west. Every design choice
helps Chinese customers answer UPS’s question:
“What can brown do for you?”
劳伦斯柳设计室运用了高级建材、中国意象和设
计巧思，为 UPS 快递公司创造了一个成熟圆满的
品牌宣传空间，用来招待他们的四百位重要客户
来参加 2008 年的北京奥运。我们将北京时代酒
店的一个400多平米的会议厅打造成有2个餐厅、
一个会谈区、和一个酒水吧台的招待所，让来客
有私密空间和宾至如归的感受。深色木料和金属
制作的新颖家具，配合着微妙安排的灯光，散发
着现代中国的气息。设计师以隐藏式的灯光装点
分隔空间的圆窗，以这具有传统特色的元素来传
达 UPS 联系全球商机的企业精神。设计得主色是
UPS 商标用的咖啡色，配合黄色、金色和绿色的
组合，反映了东西方均有的美感概念。整个设计
各处都在向中国顾客传达 UPS “我们如何为您服
务”的讯息。
UPS AT BEIJING OLYMPICS UPS北京奥运招待所

84. DESIGNINTENT
DATE:
PROJECTNO:
tonlyandarenotintendedforactualfabricationpurposes.
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MAY27th2008
REVISIONS:
07.350
ax770.998.2452
1 ELEVATION, Wall behind Reception Desk
M1 P3 P1 Face & edgesFace & edges

85. Beijing Olympics, Beijing, China
Client: United Parcel Service (UPS)
Completed: 2008
UPS AT BEIJING OLYMPICS
UPS奥运招待所

87. CTIA Conference, Orlando, Dallas & Los Angeles
Client: Sony Ericsson Mobile Communications
Completed: 2007
The joining of forces of Sony and Ericsson, two
giants in consumer electronics and cellular
telecommunications, required a branding
experience that allowed the convention visitors
to see their presence in the show through this
dramatic exhibit structure and its interior as the
product narrative.
SONY ERICSSON 索尼爱立信展场

88. BUILDING COLLABORATIVE RELATIONSHIPS
LYD has been associated with PA-based Journey
Communications, Inc. on all of its USA-based
trade show projects. Implementing LYD’s
designs, JCI facilitates exhibit construction,
installation, and take-down for two to ten trade
shows per year. This limited number of trade
shows allow the firm’s efforts to be especially
focused in achieving a powerful client narrative
that tells the client’s brand story.

89. Weston, Florida
Client: Meridian Business Campus Inc
Completed: 1988
MERIDIAN 子午线企业园区

91. MILLENIA 世纪商业中心
Orlando, Florida
Client: Schrimsher Properties
Completed: 2005

93. Raleigh, North Carolina
Client: North Carolina State University
Completed: 2008
NORTH CAROLINA STATE UNIVERSITY
北卡州立大学

94. MOHAMMED BIN ZAYED CITY
默罕默德 宾 查耶德新城
Abu Dhabi, United Arab Emirates
Client: KEO & EDSA
Completed: 2010

95. Atlanta, Georgia
Client: Hines Interests
Completed: 2000
PERIMETER SUMMIT 3003 DIRECTORY
高峰企业中心 3003号楼目录

96. Birmingham, Alabama
Client: City of Birmingham
Completed: 1999
BIRMINGHAM FLIGHT SCULPTURE
伯明翰机场入口地景雕塑

97. Atlanta, Georgia
Client: Hines Interests
Completed: 2009
TAP/1180 PEACHTREE
TAP/桃树街1180号

98. Orlando, Florida
Client: Florida Hospital
Completed: 2010
FLORIDA HOSPITAL 佛罗里达医学园区

99. Atlanta, Georgia
Client: Cousins Properties Incorporated
Completed: 2010
191 PEACHTREE TOWER 桃树街191号大楼

100. Atlanta, Georgia
Client: Hines Interests
Completed: 2009
PERIMETER SUMMIT 高峰企业中心

101. Orlando, Florida
Client: Bonnett Creek Resort Community
Development District
Completed: 2004
BONNET CREEK 泊耐溪渡假村

102. Atlanta, Georgia
Client: Hines Interests
Completed: 2000
OVERTON PARK 欧伟屯企业中心

103. Atlanta, Georgia
Client: Hines Interests
Completed: 2008
ATLANTA FINANCIAL CENTER
亚特兰大金融中心

105. Frankfurt , Germany; Kiev, Ukraine; Toronto, Canada
Client: Samsung
Completed: 2008
SAMSUNG RISING HAND
三星“升起的手”企业形象雕塑

108. FEATURED CHINA PROJECTS
VANKE PLAZA - Shenzhen, China- Vanke Shenzhen
Visual Brand Orchestration - Branding, Architectural Jewelry, Sales Center
Exhibit and Interior Design, Signage Design
Yu Libin 于立彬
+86 139 2388 7789
Binbinyu99@gmail.com
Jiang Chun-Yang 蒋春阳
+86 135 0965 3096
jiangcy@vanke.com
OPALUS - Guangzhou, China - Vanke Guangzhou
Visual Brand Orchestration - Storyline Development and writing, Branding,
Architectural Jewelry, Sales Center Exhibit and Interior Design,Sculpture and
Art Creation, Signage Design and Construction Barricade Marketing Wall .
Wu Xiaojing 吴晓菁
+86 136 3236 6844
wuxiaoj@vanke.com
FISH IN THE GARDEN - Guangzhou ( Qingyuan ) , China - Vanke Guangzhou
Visual Brand Orchestration - , Brand Design, Architectural Jewelry, Sculpture
Design, Signage Design and Construction Barricade Marketing Wall
Wu Xiaojing 吴晓菁
+86 136 3236 6844
wuxiaoj@vanke.com

109. ENVIRON
MENTAL
GRAPHIC
D E S I G N
109 Vickery Street
Roswell, GA 30075-4926
United States of America
770-645-2828
www.lorencyoodesign.com
mac@lorencyoodesign.com
劳伦斯＋柳 设计室