Fleetwood is proud to be a world-class provider of custom retail fixtures and related services. Discover our unique capabilities and culture, supporting some of the world's best brands!

3. accelerateforward...exceedyourgoals
design build studio

4. designbuildstudio
USA New York | Pennsylvania | Illinois
International Shanghai, China | New Delhi, India
P.610
916
9999
225Peach St.
Leesport
PA 19533
W. www.Fleetwoodfixtures.com
USANewYork|Pennsylvania|Illinois
InternationalShanghai,China|NewDelhi,India
P.610
916
9999
225PeachSt.
Leesport
PA19533
W.www.Fleetwoodfixtures.com

5. 1
At Fleetwood, our focus is providing custom, value-driven,
high quality furnishings for retail, hospitality and unique
workplace. We craft from wood, metal and glass as well as
advanced and sustainable materials. Building with design
integrity and specializing in outstanding client support is our
benchmark. Our nearly 300,000 SF facility with 32 loading
docks is filled daily with the pride and accomplishments of
over 150 Fleetwood team members in the U.S. and Asia.
Ports around the world are receiving the fruits of resourcing
partnerships we’ve cultivated to support needs just like
yours! We’d honor the opportunity to include you as a
valued Fleetwood partner.
dedicated to our clients,
our friends, our international
partners and our spirit of
sustainability and global
consciousness.

6. 2

9. 5

10. design
10-11 you’ll discover a great experience here, in dbs!
12-13 what’s unique about our approach
12-13 the 7 steps… our simple stages to success
16-17 design development services
build
20-21 a world of technical and material possibilities
22-23 your prototype
studio
24-25 our service teams that take you from fixture to flagships!
26-27 our network of logistics and installation partners...
culture
32-33 our culture, our people
34-35 sustainability
36-37 passion
37 discover
contents
6

11. 7
Our design-build studio supports unique brand
expressions from the first fixture through flagships.
Take confident steps on the path from ideation to brand
expansion, through the support of our unique collaborative
design experience. Our team adds retail know-how to pop
up shops, shop in shops and full retail environments.
We’re interested in your story, your imaginings and your
creative vision. We have the tools and the creative
expertise to bring your brand to life. It’s classic
Fleetwood…our innovation-driven design support services
deliver you to the door of your new flagship...on time,
on budget.
Turn the key… you’re in business!
dbs : the first of our 2 powerful service
systems moving brands forward.

13. 9

14. 10
you deserve a great
experience…

15. 11
Communicating your brand story is our objective…
Let’s talk, truly communicate, share images, cultural
references and come to know the DNA of your brand.
Tell us your story, we’d love to hear it, know it, feel it.
We believe in the power of design, its ability to impact your
brand and to inspire your guests’ experience. Our design-
build studio is a culture of collaboration and inspiration.
Our expertise is the alchemy of material, form and function,
creating fixtures and flagship environments that
communicate your story with unimagined clarity and style.
Our tools are sketches, renderings, prototypes, drawings
and video tours of your environments. Our team, including
curated partnerships, speak in unique “visual languages”
crossing stylistic boundaries and exploring new design
frontiers. We’d love to partner with you on the path to your
brand’s expression or re-invention. You’ll soon come to rely
on our dbs team for ideation through implementation.
let’s get dreaming, designing, building!
you’ll
discover it
here, in dbs!

16. 12

17. 13
We offer a signature service protocol within dbs that
sets us apart in our fixture manufacturing community.
We’ve simplified the process, named it and share it to
help clarify and identify where you are on your brand
journey, what your challenges are and how we can help.
We’re interested in your unique needs and goals…
all the way from inspiration and ideation through to
design engineering documents.
what’s unique about
our approach?
…our simple stages to success.
1. references
2. initial/sketch renderings
3. mood boards & material samples
4. final renderings
5. design intent drawings
6. mock-ups & prototypes
7. detailed engineering drawings
we call them the7steps

19. 15

20. Working with a design firm? Our retail-savvy design and
engineering teams will support shaping your concepts into
prototypes and beyond.
Need creative help? Our creative service team will
transform your vision into material reality or invent an
innovative expression of your new brand. Our collective
retail experience ensures this process is a success from
creation through installation.
On the path to full-on engineering we’ll work through the
material possibilities and detailing options that affect the
aesthetic and final cost of your design program.
We’ll deliver a complete set of design development
documents prepared for FWD :our next phase of your
brand progression. Value engineering anyone?
design development
services:
how we do it...
why you’ll love it!
16

21. 17
for the love of your brand!
the dbs partnership:
we collaborate to innovate!

22. 18

23. 19

24. 20

25. 21
Berks County Pennsylvania and our surrounding
communities have a long tradition of manufacturing with
quality craftsmanship and continue to provide Fleetwood
with a rich resource of dedicated contributors and
professionals, talented craftspeople utilizing authentic
natural materials. This is all magically combined in our
studio with brilliant innovation in anticipation of future
production.
From hand crafted leather work supplied by a local Amish
partner to the laser cut intricacy of an organic pattern,
our team will bring it to life.
Reclaimed materials in your vision? We have you covered.
dbs embodies state-of-the-art processes combined with
design-relevant materials and skills undiscovered in other
places.
a world of
technical and material
possibilities

27. 23
The prototype process is a central feature of our program
to develop new concepts and applications with each of
our valued clients. Our goal is a simple, direct approach;
all while taking the utmost care to maintain design intent,
fabrication integrity and ultimate value.
Prototyping typically adds greater clarity and value
through:
• integration of design, fabrication and procurement
• streamlined design detail development
• reality-based design to a price point
• speed to execution
Your prototypes make ideation visual, tactile and
comprehensible in order to define product design in an
expedited manner.
your prototype:
start the saws and
get the hammers...
we’ll “nail” this design!

28. this is where
we wrap it all up…
studio
with expertise
24

29. 25
Our service systems are just as customized for your project
as your brand and fixtures. In our experience, each client has
unique needs. Our mission is to custom fit our portfolio of
capabilities to your goals and objectives. Our business
teams have a vast experience in all areas of retail: design to
build, flagships, shop in shop, full retail, rollouts, international
expansion.
We’ll guide your project down the proper internal path to
ensure the ultimate service experience, keeping
communication, timing, quality and budget at the forefront of
our process.
Experience our unique approach to realizing your ambitions
and strategies.
our service teams that
take you from fixture to
flagships!

31. 27
Warehousing and Inventory…we can manage all the
pieces, from fixtures to props, in preparation for a great
installation. These services can be supported through our
U.S. partners and internationally, based upon your needs.
Logistics and Delivery …we’ll communicate and
coordinate…what, when and where…
Our worldwide and world-class partnerships in this service
arena extend unparalleled programs tailored seamlessly to
your objectives.
General Construction and Installation …our building skills
extend beyond our facilities.
our network of
logistics and installation
partners...
you’re covered…
we know that receiving dock!
your project is on time, on track

32. for the experience of
your brand...
28

33. 29
dbs = success
fixture to flagships

34. 30

35. 31

36. 32

37. our culture, our people:
appreciation,
collaboration,
pride and respect...
people and our planet.
You’re invited to discover our culture and our values...
We call them our 4 “E’s”
We are capable and comfortable... with the best measure
of corporate culture to handle every job - large or small.
Here in the U.S. or abroad.
Excellence
Ethos
Experience
Energy

38. sustainability
34

39. our
belief
system
Our commitment to social and environmental
consciousness runs deeply through our collective culture.
Whether abroad or at home in our own facility, we're
taking meaningful steps toward honoring the environment
and passing those benefits on to you...like our state-of-
the-art water-based finishing process.
Our social sustainability is nurtured by community-based
volunteerism and stewardship and the implementation of
exceedingly high standards in our Fleetwood Certified
Provider model, qualifying any supply partner, here at
home or internationally, at the highest standards.
Let’s explore how we can both evolve toward a higher
consciousness, while supporting your brand’s
sustainability mission.
We’re interested in yours…
We’re proud of ours!
35

41. 37
passion!
Where can you find that these days?
At Fleetwood we put a healthy measure of passion into all
our work. From concept through prototype, flagship store
to international rollout, we know you’ll enjoy our
Fleetwood style.
discover...
You’ll see the skill; feel the expertise, the intelligence that
goes into everything we create. You’ll experience quality
and personal service…
How can we tailor our programs to YOUR style?
we’d appreciate the opportunity!

42. partnership
innovation
respect
support
passion
caring sharing

43. experience
the path
to
openness education
spirit
honor community
excellence

45. accelerate forward...exceed your goals
designbuildstudio

46. design build studio
USANewYork|Pennsylvania|Illinois
InternationalShanghai,China|NewDelhi,India
P.610
916
9999
225PeachSt.
Leesport
PA19533
W.www.Fleetwoodfixtures.com
USA New York | Pennsylvania | Illinois
International Shanghai, China | New Delhi, India
P.610
916
9999
225Peach St.
Leesport
PA 19533
W. www.Fleetwoodfixtures.com

47. At Fleetwood, our focus is providing custom, value-driven, high quality furnishings for retail,
hospitality and unique workplace. We're proud of our origins rooted in our community-
based, family-held legacy. We craft from wood, metal and glass as well as advanced and
sustainable materials. Building with design integrity and specializing in outstanding client
support and customized logistics services is our benchmark. Our nearly 300,000 SF facility
with 32 loading docks is filled daily with the pride and accomplishments of over 150
Fleetwood team members in the U.S. and Asia. We cultivate a wide network of qualified
provider partnerships worldwide so we can match your program to the perfect resource
for your needs. Our ultimate goal is to become your valued partner, providing exceptional,
customized service every step of the way.
1
Dedicated to our clients, our friends, our international
partners and our spirit of sustainability and global
consciousness.

48. 2

50. 4
Forward
8-9 Welcome to FWD!
10-11 Manufacturing, Resourcing, Providing
12-13 The Fleetwood Certified Provider Model
14-15 Perfecting the Ultimate Resource Partnership Team
Value
16-17 Engineering Intelligence, Our Signature Method
18-19 Our Formula for Value
20-23 Our Value Towers
Service
24-25 Exceptional Expertise, Unparalleled Service
26-27 Warehousing and Inventory Management
28-29 Logistics and Delivery Expertise
30-33 Installation Services
34-35 In-Country, For-Country Services
Culture
36-37 Our Culture
38-39 Quality
40-41 Our Standards Worldwide
42-43 Our Sustainability Mission Statement
Contents

51. When you’re confident in your design format and committed to programmatic
expansion of your brand, our team builds the VE solution. FWD offers unparalleled
value-based strategic services: fixture production, engineering intelligence, global
sourcing, project management and logistics solutions for multiple locations, from
shop in shop to freestanding retail. We build to the highest standards, here in the
U.S. and internationally. Our extraordinary services are seamlessly delivered by our
team of experts, through communication tools and formats that are customized to
your needs and culture.
Our capabilities
create momentum
Worldwide!
: Our second and ultimately powerful service
system moving brands forward.
5

52. 6

54. Forward
8

55. Moving
YOUR Brand
Forward...
Beyond Design...
Experience Service,
Build Value
Welcome to !
You’re done with design. You've reached the point of definition where you've
established your fixture package and scope of work. Now it’s time for multiples,
rollouts and international expansion. FWD is our powerful service system to
accelerate your brand forward, both in the U.S. and around the world. Our focus is
building value for your brand with our range of strategic services, customized for
your needs. Our expertise is our history of manufacturing and providing high
quality fixtures, our unique approach to engineering with purpose and intelligence
and our benchmark for outstanding customer support, fulfilling your needs from
quotation through installation. We believe in solid, long-term relationships, in
understanding all the intricacies of your program so you can rely on us for
seamless execution, now and for your multi-year programs.
is Fleetwood, it’s forward, it’s creating your momentum worldwide.
9

56. 10

57. Manufacturing,
Resourcing,
Providing
Fleetwood is proud to be a world-class manufacturer and provider of exceptional
custom fixtures and furnishings. From our nearly 300,000 square foot
manufacturing facility in Leesport, PA, to our global partners’ facilities in the
Americas, Canada, Europe and Asia, all things are possible.
We’re more than just manufacturers. When it comes to supporting your brand
expansion, both in the U.S. and internationally, we’ll provide the best of all worlds.
Materials and manufacturing can be provided through Fleetwood U.S.,
outsourced globally or a hybrid program, whatever best meets your unique
needs.
We’re proud of our ever-expanding network of relationships with some of the
industry’s most talented craftsmen, and we’ll work to match you to our perfect
resource for your project. Pair that with Fleetwood’s highly developed engineering
and construction coordination processes and watch us add value and build Your
Brand Experience.
11

58. 12

59. Quality
Assurance
Standards
Worldwide...
The Fleetwood Certified Provider Model
When it comes to producing your fixtures, we’re serious about our commitment
to quality. In our own facility and any of our partners’ facilities worldwide, we set
the bar high and constantly reach toward perfection, translating these standards
to all of our outsource relationships. This happens through a comprehensive
on-site vetting process to protect, measure, categorize and rank each facility
based on capabilities, product strengths, capacity, quality, service and enviro-
social compliance. Only the best become Fleetwood Certified Providers, so you
can be confident you’ll experience our same standard of quality, regardless of
where your fixtures are produced.
13

61. Fitting the
Pieces Together...
Perfecting the Ultimate Resource Partnership Team
The best list of Certified Providers is only half of the puzzle. The key is matching
your program to our perfect resource for your needs. We know that each program
is unique, so we make it a point to ask questions, study and develop a detailed
knowledge of your project from the very beginning. Our goal is to know you and
your needs, inside and out, allowing us to match you to the best resource for you,
meeting your scope, timing and budgetary requirements.
Experience partnership perfected!
15

62. Value16

63. Our Goal is
Standardization,
Making Your
ProgramRepeatable,
Scalable and
Sustainable
Engineering Intelligence, Our Signature Method
We believe that smarter engineering =smarter fixtures. Our development and
engineering services focus on building with purpose and intelligence, looking at
the bigger picture to consider how your fixture will perform in the field and its
implications for your overall program. We advance your design for programmatic
business by making it repeatable, scalable and sustainable, and our critical
milestone process keeps all contributing partners on track to deliver on time and
add value to your bottom line..
17

64. 18

65. 19
Our
Formula
for Value
Value = Function/Cost
While Guaranteeing Aesthetic
Value Engineering is….a systematic process to establish the best functional
balance between cost, performance, quality and brand expression based on
quantities, timing and strategic long term relationships to supply sources.
Discover our unparalleled
value communication tool!

66. Our Value
Towers
20

67. 21
The Fleetwood Value Towers are our signature set of fixture icons, representing
how our unique VE capabilities are applied to a typical fixture program.
Like a 5-Star hotel system, the Towers reflect 5 distinct levels of value based on
material and construction changes so we can match our methods to your budget.
We give them “10’ Test”… ensuring that from a comfortable distance, all 5 towers
look very similar, to maintain the design integrity of your brand expression.
Vigorous pricing exercises revealed the impact of long-term planning, offshore
sourcing and bulk buys, so we can help you realize savings at every step of your
brand expansion.
Quote an apple, deliver an apple, not an orange.
Trust Fleetwood…for the value of your brand!
An Apples
to Apples Story...

70. 24
Service

71. 25
Our customized service teams offer the best of both worlds: the expertise and
capability of a large corporation, paired with the highest personalized service
standards. With a vast experience in all areas of retail, including design to build,
shop in shop, full retail, rollouts and international expansion, our service teams are
built specifically to the requirements of your program.
We strive to be your valued partner. Our team works closely with engineering,
production, sourcing and logistics to initiate, coordinate and follow up on every
relevant detail of your project, continuously communicating with customized
reporting and scheduling. Regardless of where we're manufacturing, our teams
track and inspect your product through every critical milestone, ensuring the
highest level of quality. We’re committed to ongoing relationships, to intimately
knowing and consistently supporting your needs and long-term growth plans,
so you can be confident that we’re behind you, every step of the way.
Exceptional
Expertise,
Unparalleled Service

72. 26

73. 27
Our advanced inventory management and warehousing systems are customized
for your unique needs. Between our own facility and partner warehouses across
the globe, we have millions of square feet of warehousing space to accommodate
your program, any size. Strategically located facilities allow us to keep your finished
goods in closer proximity to your store locations, no matter where you’re opening.
Our inventory management system provides accurate, real-time data that we
provide through individualized reporting based on the frequency and detail of
information you require. We’ll also gladly adapt our processes to work with your
own tracking tools, including matching our unique part numbers to your coding
system.
Utilize our U.S. and international warehousing
capabilities!
Warehousing and
Inventory
Management

75. 29
Fleetwood partners with world-class transportation and logistics professionals to
ensure we have the broadest range of capabilities and services available to meet
your needs worldwide. We’ll evaluate your program to provide the best solutions
based on your budget and lead time requirements, from ocean freight to priority
air, intra-continental truckloads to transborder deliveries.
Our comprehensive list of logistics and delivery services includes:
• Shipping scheduling and management (our carrier or yours)
• Coordination of truck/dock restrictions, store delivery hours, etc.
• Best-practice packaging and sustainable packaging options
• Custom labelling/bar coding
• 24-Hour Advanced Delivery Confirmation Calls
• Special delivery services, i.e. inside delivery, set in place, debris removal
• Shipment tracking and proof of delivery
• Customs brokerage
Logistics & Delivery
Expertise

77. 31
A successful installation requires experience, dedication, flexibility and attention to
every last detail. We keep this in mind from the very beginning so that every detail
of your program is engineered and fabricated with a mindset that is conducive to
installation processes for ease in the field. In addition to our team of in-house
installers, we manage an extensive network of installation and construction
professionals, each of whom is vetted through a careful selection process taking
into account capability, experience, financials, geography and references.
Our best practices include communicating progress
along the way with photo documentation and a full
walkthrough upon completion to ensure our highest
standard of quality.
Installation
Services

78. 32

79. 33

81. 35
As brands continue the trend of international expansion, there is a growing need
for a new sort of “domestic”… manufacturing and delivering in-country, for-country
for locations around the world. We’re here to support you on any continent.
Where in the world is YOUR brand going? Let’s discuss and explore how our team
of sourcing experts can locate resources in the target country where you’re
opening, creating a “domestic” program anywhere in the world.
We’ve had great success in China-for-China.
Going Global?
The New “Domestic”
Around the World...
In-Country, For-Country Services

82. Culture36

83. 37
The ethical standards and the spirit of our culture extend far beyond our facility
in PA into our local surrounding craftsmanship community, supply partnerships
here in the U.S., Canada and international provider relationships.
Excellence is at the core of who we are, our standards, our intention in each
and every partnership within our own teams, our entire partner supply
community and…
YOU… Our ultimate partnership!
Our
Culture

85. 39
We take our commitment to quality seriously, for our
work and for ourselves.
Every person, every day, we aim for incremental improvements…
making Fleetwood just a little better than the day before. We've dedicated
ourselves to a Fleetwood Quality Credo, promoting the highest level of personal
responsibility and attention to detail in everything that we do. Exceeding your
expectations is our ultimate goal.
Quality...
It’s Evolutionary,
Not Revolutionary!

87. 41
We faithfully look at each partnership relationship through the lens of our
Sustainability Mission Statement, applying the same high standards to new
partnerships away from home as we do in our own environment.
Our Sustainable achievements include:
• Green Plus Certification
• 2012 Green Plus Medium Sized Business of the Year
• Utilize EPA certified SmartWay carrier companies
• 100% water-based top coat finishing
• Social/Environmental standard compliance for all Fleetwood Certified Providers
Our Standards
Worldwide

88. 42
PAPER
PRINTED ON NOVATECH SILK FSC.
ALL PAPER USED IN THIS BROCHURE
ARE FROM WELL MANAGED FORESTS.
INKS
VEGETABLE BASED, BIODEGRADABLE.

89. 43
Our Sustainability
Mission Statement
Fleetwood resolves to mindfully utilize fewer resources and place equal value on
social, environmental and financial issues.We are committed to continued
operational improvements to meet the present and future needs of our clients.
We do this in an effort to reduce our impact on the environment and protect the
security of future generations.
We are dedicated to these principles and will continue to define, improve, innovate
and integrate sustainable business practices into our organization and culture.

90. Standards Expansion
Accuracy
ImpactFormula
Precision Success

91. Forward Service
Value
Quality Efficiency
Worldwide
Experience
the path
to

92. Reach a friend at
Fleetwood: