2. Immersive Imagineering
Immersive Planet Inc. is a design group, comprised by a team of imagineers with more than 25 years experience in the creation and design of
resorts, hotels, theme parks, immersive attractions, shows and events.
Immersive Planet’s Creative and Design Team is based in Spain, more specifically in Barcelona, already known as a major world Design City
because of its architecture and aesthetically flavor. Many of the most innovative European design ideas are born in this marvelous city.
Our team includes skilled and top creative architects, engineers, theming designers, creative writers, online and virtual games developers,
musical composers, masters of sculpturing, painting, and artists of every art form, sound and visual effects mavericks and seasoned
operations management. An extensive group of professionals that understands how to herd all that raw talent into profitable entertainment
concepts, designing and developing projects as Outdoor Theme Parks, Family Entertainment Centers, Hotels and Resorts, Museums and
Unique Attractions in Europe, America, Middle East and Asia.
One of the identity traits of the company is the design of immersive and interactive environments and attractions in which experience, culture
and learning coexist. Our expertise in the design of learning by playing game-sharing family parks, with concepts where an immersive story
living replaces storytelling. Guests are not a passive audience anymore, but individuals who take active part of the playing adventure.
The main lines that distinguish Immersive Planet design projects are clear. Implementation of new techniques through a constant research
and development of new technologies focused mainly on creating immersive worlds and experiences. Within the field of operations, our
team of specialists works with architects and designers since the very beginning of any project to develop as well the optimal operational
plan for our designs.
Immersive thus understands the needs of our clients and audiences, creating solutions and entertainment options that provide a critical
balance of fun and return on investment both financially and of message awareness.
So as you can see, we are a company whose passion is designing emotions. A company that features an inescapable commitment to design
quality experiences. A company able to develop immersive entertainment concepts like few others. And in short, a company that is worth
knowing.
Joe L. Garrigo
President
Immersive Planet
4. DESIGNING EXPERIENCES
Outdoor and indoor theme parks, resorts, FECs, adventure
parks and museums. From concept to operation plans creating
original immersive concepts around the world.
8. IMMERSIVE ATTRACTIONS & GAME DESIGN
At Immersive Planet we have a very special passion on interactive, storytelling and educational attractions design from all sizes.
Immersive Planet imagineering team can create completely original attractions or can turn commercial attractions in something else.
13. MORE THAN THEMING
Polyester resine and other onin-factory theming construction designed by Immersive Planet and developed by
our partners Theme Builders Philippines and HQ rockworks and shotcrete theming for on-site construction.
15. *Images extracted from Batman and Police Academy storyboards shows created for Warner Movie Park
SHOW PRODUCTION
Park shows and parades design and production
19. Immersive Planet is one of the few firms in the world that is able to
provide turnkey service, from conceptualization to design,
fabrication and through installation and operational training. That is
due our experience in writing, design, produce and project manage
each project from start through completion.
OUR DESIGN PROCESS
Through a combination of communication strategies, efficient work
procedures and supporting organizational documents, Immersive
Planet will ensure that, while we may be working from a distance,
the process will be the same as if we were right down the street.
Along the design process, a series of meetings and presentations
will take place at the project site and/or client offices, ensuring that
the Client designed representatives can be involved throughout the
development of the project. At these meetings, senior members of
Immersive Planet’s team will be in attendance to ensure consistent
communication and accountability.
As a project moves into production, select members of Immersive
Planet’s project management team would relocate to the project
site, personally overseeing the final production and installation of
all attraction components for which Immersive Planet is responsible
and thus ensuring that the final product aligns with the client’s
vision.
PROJECT DESIGN DESCRIPTION
BEFORE WE START
Before starting the work, the Client agrees to provide Immersive Planet
information about:
• Original Vision
• Site Analysis
• Topographic maps of the project area
• Resident population (number of inhabitants) in the area
• Current amount of tourists in the area
• Hotel accommodation in the area
• Facts about parks and other entertainment options in the area
• Possible limitations or conditions affecting project construction
• Information on roads and access options, both private and
public
Immersive Planet for its part undertakes to make appropriate
inquiries to compare data with the client and make recommendations
20. PHASE 1
CONCEPTUAL MASTERPLAN (MA)
The Master planning phase builds on the Immersivestorm results into
a Preliminary Project with a selection of rides and attractions, theming,
traffic and guests flow, zoning layout, as well as front and back office
requirements. We consider not only the areas with views of customers,
our philosophy is make a comprehensive design package that includes
all public and service areas, offices, technical areas, etc...
The scope of work in this phase is:
• Preliminary site study
• Concept definition
• Storyline, concept
• Preliminary Master plan
• Attractions selection
• Planning paths, public flow
• Access, relation with the environment, connections
• Feasibility plan approach (optional)
PROJECT DESIGN STAGES
21. PROJECT DESIGN STAGES
PHASE 2
CONCEPT DESIGN (CD)
A Design Concept is a presentation of design solutions and ideas that are
based on both the existing Site and Building Character Assessment and the
completed Project Program and Storyline. It consists of rough thumbnail
sketches, study models, reference images, and narratives that convey various
approaches. A Design Concept is still at the idea stage, prior to developing
Schematic DesignAlternatives.In this phase,storylines and storyboards will be
appliedtotheattractions,buildingvolumesandotherparkelements.Theresult
will be Masterplan with renderings and artist impressions of all park areas,
attractions,restaurants,shopsandallothermarqueesvisibletotheguests.
The scope of work for this phase is:
• Site Study and analysis of the site of project
• Concept definition
• Storyline
- Overall Storyline and per themed zone, a paragraph describing the guest
experience for each Iconic attraction, activities and thematic area with reference
photos or drawings to represent design objectives and support the storyline.
• Storyboard
• Master plan
- It is included Park-wide Circulation Diagram to show: primary and secondary
guest circulation, vehicular circulation, service circulation, employee access and exit,
fire route,and emergency egress.
• Visualizations – theming (renders, artistic impressions)
- Color illustrated bird-eye artwork of the entire park, Color POV of main
entrance of the park, sketch of perspective and POV of the main zones to
clearly explain the design intent
• Characters and Mascots
- Study of the main park mascots and characters from different thematic
areas or attractions
• Content and architectural briefing
- Building program, describing GFA, requirements, capacity, BOH, etc.
• Attractions
-Abalanced study of rides/attractions according to the total capacity,the kind of ride
perheightof guestsandtheattendanceperagesandkindof experience.
- List of activities, attractions and shows for each zone with drawings or single photo
references, description, main parameters, total installed capacity and THRC, adapt to
guest target, guest experience (especially the unique experience type), PPH and
equipmentcostex-works.
-Originalattractionsdesign.
• Operations
- Viability plan, a social economic study of the area, including a population
study and accessibility by isochrones of distance. An accurate study of
attendance per ages.
- An estimated attendance derived to the viability study for the first five years and
an opening calendar calculating opening days and opening hours.
- A business plan in EBITDA terms according to the viability plan and the annual
attendance. It will include a whole study of income by main lines (main gate, food and
beverage, merchandising, photo opportunity etc.) as well as an expenses study with
personnel,maintenance,COGS by income line.
22. PHASE 3
SCHEMATIC DESIGN (SD)
The Schematic Design phase lies between the Concept Design
and Detail Design especially in regards to theming, decorative
elements and all building definitions that will be needed for the
next phase. In this phase we will implement all elements of design
from the conceptual phase into a technical set of documents.
The scope of work in this phase is:
• Storyline adjustment to CD Client needs after CD approval
• Areas theming design
• Light design
• Attraction design
- Detailed design development of rides/attractions
- Original attractions design development.
- Attractions theming design
- Show and parades design development
• Signage design development
• Shops and Merchandising design
• F&B areas design development
• General sections and facades
• Facility plans and requirements
• Interior design
• Set of complete drawings as rendering, the bird´s eye view and
Skyline
• Original music soundtrack creation
• Budget analysis and adjustment
• Operation Plan
PROJECT DESIGN STAGES
23. PROJECT DESIGN STAGES
PHASE 4
DETAILED DESIGN (DD)
Once a final solution has been reached with the Schematic Design
where all the architectonical requirements are met and the
customer approves the solutions provided in it, the Detail Design
is where each solution will be taken to the detail degree needed
for tender process and production of the attraction and theming.
The scope of work for this phase is:
• Detailed plans with raised surfaces, general sections, interior
spaces, and theming and furniture for interior and common areas
• Implementation of: climate system (active and passive),
plumbing system and grey water treatment, data and voice
systems, conventional and spectacular light systems (LED), sound
systems, visual effects, technological and AV multimedia
elements.
• Fire protection systems and other safety requirements
• Evacuation routes
• Acoustic isolation
• Requirements and specification development for contractors in
construction and theming
• Regarding theming and attractions construction, work hand by hand
under the supervision provided by the IP provider when required
• Park and attractions AV design
• Hardware and software design
• Logistics, shipping, custom clearance and temporary storage for
theming elements, attractions and specific items
• Compliment with construction codes and other ordinances,
norms of urban discipline, municipal ordinances, functionality,
building, etc.
• Shops and Merchandising design development
• F&B design development
• Design coordination
• Tender documents
24. PHASE 5
CONSTRUCTION DESIGN (CP)
Once a final solution has been reached with the Detailed Design,
where all the architectonical requirements are met, it becomes a
Construction Design project where each solution will be taken to
the detail to the degree needed for execution of the construction.
In this phase, we work in close collaboration with locals architects
and engineers to ensure monitoring throughout the entire project
of the regulations and local construction and security
specifications.
The scope of work in this phase is:
• Detailed plans with raised surfaces, general sections, interior
spaces, and theming and furniture for interior and common
areas.
• Implementation of: climate system (active and passive),
plumbing system and grey water treatment, data and voice
systems, conventional and spectacular light systems (LED),
sound systems, visual effects, technological and AV multimedia
elements.
• Fire protection systems and other safety requirements.
• Evacuation routes.
• Acoustic isolation.
• Requirements and specification development for contractors in
construction and theming.
PROJECT DESIGN STAGES
• Regarding theming and attractions construction, third party
manufacturers supervision.
• Logistics, shipping, custom clearance and temporary storage of
theming and attractions.
• Compliment with construction codes and other regulations,
functionality, building, etc.
• Design coordination
• Tender process
Notes about the construction process
We have to state about our policy concerning safety in leisure and
entertainment project regulations, that we apply the highest
possible standards that the current regulations allow us. By our
previous experiences in the project development in CIS countries
is not unusual that we even will recommend techniques and
security elements still not covered by these local regulations.
25. PROJECT DESIGN STAGES
PHASE 6
EXECUTIVE IMPLEMENTATION - ON AND OFF SITE PRODUCTION
In a complex project such as this, the logic in terms of efficiency,
schedule and budget, recommends that many of the elements that
are part of it must be developed and built off site, in parallel with
the on site construction.
The most obvious cases are theming elements, original attractions,
AV systems and hardware/software, both for attractions and park
operations.
The scope of works in this phase is:
• Project Management
• On-site supervisionOff- site coordination
• Turnkey realization (Cost control, etc…)
• Park As Build plans and Operation Manuals
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28. innovative experiences in entertainment and edutainment
www.immersiveplanet.com
SPAIN Office Equador
2, 7ª 88034 Barcelona, Spain
USA Office
9864 East Grand River, Suite 110
Brighton, MI 48116 United
States of America
DUBAI Office
Diamond business center,
B block, Ofice 111 .
Arjan , Albarsha, Dubai, UAE
MOSCOW Office
16 Konstantinova Street
129626 Moscow
Russia
