Ribbit Inc. is a signage and wayfinding design firm located in Hartsdale, NY. They provide brand identity, signage, and wayfinding design and implementation services. They believe in creating unique yet functional designs that effectively communicate brands. They work closely with clients to understand their needs and those of end users to design solutions that are strategically designed and emotionally engaging. They have experience working with hospitality, commercial, and corporate clients on interior and exterior signage programs.

1. ribbit...inc
environmental graphics
signage & wayfinding
brand identity
implementation
we’ll get you there !

2. ribbit...inc.
123 Mercer Avenue
Hartsdale NY 10530
T 914/ 948.1828
F 914/ 948.3419
www.ribbitinc.com
people talk
We believe in creating great, unique designs that captivate the eye while being grounded in functionality.
We fashion brand communication elements to effectively bridge the gap between the idea-design world
& the technical production side of the signage & wayfinding industry.
Thinking and planning, we doodle and listen to create great stuff and enhance your brand through
unique communication elements. And that means understanding your needs and those of your user to
stay ahead of the process. This requires a fair amount of human sensitivity, vision, diligent anticipation
as well as strategic technical thinking
We provide a unique blend of experience that combines art, design, and brand culture with
project-specific identification in branded environments. Our integrative approach of 23 years with the
hospitality & commercial markets has us designing and implementing concepts, improving on ideas big
and small that are emotionally charged with clever yet attainable solutions that work well at that same
time. We can jump hoops indeed, but we really have our feet on the ground.
We align with design, brand standards and site conditions and project team dynamics to deliver on the
promise. We work in partnership with highly skilled professionals to make things happen.
We believe our brand communication elements are well designed, easy to use, and provide a highly
connected user-experience.
We’ll get you there !

3. ribbit...inc.
123 Mercer Avenue
Hartsdale NY 10530
T 914/ 948.1828
F 914/ 948.3419
www.ribbitinc.com
people talk
Quadrum Global
Amir Setayesh / Owner’s Rep
917/ 650.0303
Starwood Hotels
Fergal Hayes / Senior Dir. Project Management
203/ 351-2478
Jones Lang LaSalle
Louis Molinini / Sr. Project Manager
703/ 287.0491
BBGM
David Delcher, AIA / Senior Associate
202/ 452.1644
Stonehill & Taylor Assoc.
Paul Weremchuk AIA
212.226.8898
Two Roads Hosptitality
Melissa Haft / Director of Design
310/ 415-1954
Martin Brudnizki Design Studio
Martin Brudnizki
212/ 929.2995
The John Hardy Group
Rob Willis / Managing Director NY
201-286-4988
Eagle Point Hotel Partners
Erik Warner / Ownership
(646) 707-3609
Starwood Hotels
Lara Shortall / Creative Director Global Brand Design
203/ 964-4593
W Hotels
Aliya Khan / Global Brand Design
646/ 221-9988
Commune Hotels /JVD
Christopher Alvarado / Director of Design
212/ 204-5068
Thompson/JDV/Tommie
GB Lodging LLC
Eric Bass / Managing Director
212-837-4563
Hilton Worldwide
Larry Traxler / SVP Global Design Services
703/ 883-1060
Noble House Hotels & Resorts
Jamie Colee / VP of Development
425/ 827.8976
Rockwell Group
Chuck Wood, Managing Director
011 34 91 524 1870
Claro Development
Jeff Gammill /Project Manager
305.773.4011
Champalimaud Design
Ed Bakos / Managing Director
212/ 463-0334

4. The Beekman Hotel & Residences, NYC
Signage & Wayfinding Design | Implementation
Ribbit created the branded graphics/signage/wayfinding program for this boutique and historical property for Commune Hotels brand. We worked with MBDS
design team and GFI ownership in all phases, handling all the planning, city approvals for a property-specific design with all documentation, fabrication and
implementation. The projet scope also included Tom Colicchio and Keith McNally restaurants, amenity spaces and high end Residential Tower by TJH studio.

5. The Beekman Hotel & Residences, NYC
Signage & Wayfinding Design | Implementation
Ribbit created the branded graphics/signage/wayfinding program for this boutique and historical property for Commune Hotels brand. We worked with MBDS
design team and GFI ownership in all phases, handling all the planning, city approvals for a property-specific design with all documentation, fabrication and
implementation. The projet scope also included Tom Colicchio and Keith McNally restaurants, amenity spaces and high end Residential Tower by TJH studio.

6. The Troubadour Hotel, New Orleans
Signage & Wayfinding Design | Implementation
Ribbit created the signage & wayfinding program for this boutique and historical property for JDV/Commune Hotels brand working with ownership and
design team directly in all phases, handling all the planning, programming, design, working drawings, andcity approvals for a property-specific exterior and
interior program with all coordination and implementation. The projet scope also included the Petit Lion Restaurant and rooftop lounge, MonkeyBoard.

7. The Troubadour Hotel, New Orleans
Signage & Wayfinding Design | Implementation
Ribbit created the signage & wayfinding program for this boutique and historical property for JDV/Commune Hotels brand working with ownership and
design team directly in all phases, handling all the planning, programming, design, working drawings, andcity approvals for a property-specific exterior and
interior program with all coordination and implementation. The projet scope also included the Petit Lion Restaurant and rooftop lounge, MonkeyBoard.

8. Starwood Hotels & Resorts Corporate Headquarters
Signage & Wayfinding Design | Implementation
Ribbit created the new Corporate Headquarters interior and exterior signage program on design build basis. Familiar with their brand culture and experience with their
hotel brands, ribbit was tasked by head brand design team to develop a modern and LEED conscious design to comply with their Platinum Certification for the building.
We developed a graphic motif to align with the interior design and produced an attractive and fully compliant signage design program for the entry lobby, elevators,
stairs, restrooms, meeting rooms, executive offices and support room signage. The exterior included entry monument, building signage and ground directional.

9. Starwood Hotels & Resorts Starlab Design Studio Headquarters
Signage & Wayfinding Design | Implementation
Ribbit created the new Corporate Headquarters interior and exterior signage program on design build basis. Familiar with their brand culture and experience with their
hotel brands, ribbit was tasked by head brand design team to develop a modern and LEED conscious design to comply with their Platinum Certification for the building.
We developed a graphic motif to align with the interior design and produced an attractive and fully compliant signage design program for the entry lobby, elevators,
stairs, restrooms, meeting rooms, executive offices and support room signage. The exterior included entry monument, building signage and ground directional.

10. Ribbit created the property’s identification and branded graphics/signage & wayfinding program for this historical property in Miami Beach, consisting of a
3 multi-story towers combining 382-guest rooms with spa, fitness center all sharing a common lobby entry, branded restaurant, pool areas and stand-alone 1930’s
clubhouse. We handled all 3rd party restaurant and spa signage, working ownership and design team Martin Brudnizki Design Studio , Commune Hotels and Kobi
Karp Architectes on all planning, city approvals, property specific design and brand standards to generate all documents fabrication and successful implementation.
Thompson Miami Beach
Signage & Wayfinding Design | Implementation

11. Ribbit created the property’s identification and branded graphics/signage & wayfinding program for this historical property in Miami Beach, consisting of a
3 multi-story towers combining 382-guest rooms with spa, fitness center all sharing a common lobby entry, branded restaurant, pool areas and stand-alone 1930’s
clubhouse. We handled all 3rd party restaurant and spa signage, working ownership and design team Martin Brudnizki Design Studio , Commune Hotels and Kobi
Karp Architectes on all planning, city approvals, property specific design and brand standards to generate all documents fabrication and successful implementation.
Thompson Miami Beach
Signage & Wayfinding Design | Implementation

12. The New York Palace, NY
Signage & Wayfinding Design | Implementation
Ribbit created the property’s exterior identification program for this boutique and historical property. This included the wall signage, marquee signage and
entry level branded signs on 50th street and marquee signage over existing historical structure on 51st street elevation. We provided identification for the
for the Mitchel Villard Villard restaurant, 51 Tavern bar, and Pomme Palais cafe. We worked with the BBGM design team and TJHGroup to design, develop
and facilitate implementation for a successful undertaking.

13. W French Quarter, New Orleans
Signage & Wayfinding Design | Implementation
Ribbit created the property’s identification with a branded graphics/signage/wayfinding program for this boutique and historical property for Starwood. We also
created the signage for the new Restaurant, Sobout - the latest venture from the group behind Commander's Palace. We worked with Nemaworkshop design team,
brand and handled all the planning, city approvals for a property-specific design with all documentation, fabrication and successful implementation.

14. Carnegie Foundation / Corporate Headquarters
Signage & Wayfinding Design | Implementation
Ribbit & JRDG created the new Carnegie Foundation Corporate Headquarters interior signage & graphics program in collaboration with HOK design team.
We developed a strong sense of place through materials and colors that provided an attractive and rich design in keeping with the distinguished history of teaching and
generous support. We worked on the entry lobby, elevators, stairs, restrooms, meeting rooms signage and graphic treatments.

15. Carnegie Foundation / Corporate Headquarters
Signage & Wayfinding Design | Implementation
Ribbit & JRDG created the new Carnegie Foundation Corporate Headquarters interior signage & graphics program in collaboration with HOK design team.
We developed a strong sense of place through materials and colors that provided an attractive and rich design in keeping with the distinguished history of teaching and
generous support. We worked on the entry lobby, elevators, stairs, restrooms, meeting rooms signage and graphic treatments.

16. W Hotel Washignton, DC
Signage & Wayfinding Design | Implementation
Ribbit created the property’s identification and branded graphics/signage/wayfinding program for this boutique historical property across from the White House,
including all the 3rd party signage/graphics for Bliss and JG Restaurant. We worked with Jones Land LaSalle’s team, ownership, Dianna Wong, BBGM and W
design team on all planning, city approvals, property specific design and brand standards to generate all documents fabrication and successful implementation.

17. W Hotel Washignton, DC
Signage & Wayfinding Design | Implementation
Ribbit created the property’s identification and branded graphics/signage/wayfinding program for this boutique historical property across from the White House,
including all the 3rd party signage/graphics for Bliss and JG Restaurant. We worked with Jones Land LaSalle’s team, ownership, Dianna Wong, BBGM and W
design team on all planning, city approvals, property specific design and brand standards to generate all documents fabrication and successful implementation.

18. Riviera Resort & Spa, Palm Springs, CA
Brand Identity | Signage & Wayfinding | Implementation
Ribbit created the property identity, graphics and signage/wayfinding program for this boutique property - design build. We generated all documents and handled
city approvals and fabrication. The signage elements enhance the brand voice, interior design, and local culture specific to this property.

19. Riviera Resort & Spa, Palm Springs, CA
Brand Identity | Signage & Wayfinding | Implementation
Ribbit created the property identity, graphics and signage/wayfinding program for this boutique property - design build. We generated all documents and handled
city approvals and fabrication. The signage elements enhance the brand voice, interior design, and local culture specific to this property.

20. Andaz / 75 Wall - New York City, NY
Ribbit created the property graphics and signage/wayfinding program for this boutique property as a design build format. We worked with brand, owners,
Rockwell Group and generated all documents and handled city approvals and fabrication. The signage elements enhance the brand voice, interior design, and
local culture specific to this unique property in the fabric of wall street culture

21. Hilton Hotels & Resorts Exterior Signage Standards
Signage & Wayfinding Design | Implementation
Ribbit created the new Exterior Signage Standards for Hilton Hotels & Resorts, from working with the brand design team to develop a more modern and design conscious
to reflect the new brand positioning storyline in signage, providing a series of designs, 3D rendering studies and complete documentation to faciliate implementaion
globally. The standards included two design options based on demographics, and Mclean was selected as the first property to unfold the new design.
3D
Concepts
Study
Schematic Concepts

22. Hilton, Mclean VA
Signage & Wayfinding Design | Implementation
Ribbit worked with the Hilton brand design team and TVS Design for this location as the first new concept roll-out. We also handled the interior signage design for all
guest & public areas, meeting spaces, fitness center and restaurant -supporting TVS with ongoing querries during implementation by Hilton select vendor.
Monument Design
Hilton Mclean

23. W Buckhead, Atlanta GA
Signage & Wayfinding Design | Implementation
Ribbit created the property graphics and signage/wayfinding program for this boutique property as well as 3rd party operators such as ‘Market’ by JG Restaurant
Group. We handled all planning, design, generated all documents and handled city approvals for fabrication and implementation. The signage elements enhance
the brand voice, ‘country club’ like interior design and local culture specific to this property.

24. W Buckhead, Atlanta GA
Signage & Wayfinding Design | Implementation
Ribbit created the property graphics and signage/wayfinding program for this boutique property as well as 3rd party operators such as ‘Market’ by JG Restaurant
Group. We handled all planning, design, generated all documents and handled city approvals for fabrication and implementation. The signage elements enhance
the brand voice, ‘country club’ like interior design and local culture specific to this property.

25. Brand Identity | Signage & Wayfinding | Implementation
Sign Type A2 - Pylon Sign - Front Elevation
2.5” 2.5”12”62”
A2 Sign A2 - End View DetailA Sign A2 - Backside ElevationB
qty: 1 required, double face
alum. fabricated/welded
to steel frame sign cabinet
stencil-cut each side for aloft
letters - painted met.
dark blue pms 7545
.080 alum. fabricated triangular
shape message panel secured
at ends with adjustable st.steel
hardware paint fin. pms 2925;
copy to be white vinyl
per brand specs;
(lofts available)
(aloha)
(live life aloft)
6”
14”letters
14”letters
43”
10’-0”
5”
A
A
A
L O F TL I V E L I F E A L O F T
scotchprint graphic stripe
from brand standards over
white acrylic panel back lit
with flourescents around upper
sign area-each side, top /bot.
see dwg. A2-5.0 for dtls.
reveal area painted on front
and backside to match
corresponding edge of
color stripe at each side;
will verify on shop
front pms 284/TBD
back pms 381/TBD
A
A
Ribbit was instrumental in developing the signage standards for this new brand of Westin Hotels.
We designed and developed specification drawings for this signage program to be implemented effectively worldwide.
Aloft - Starwood Hotels - Signage Prototype Standards

26. Starwood Hotels - Aloft Nashville
Exterior Signage Design Build | Implementation
Having created the Starwood brand standards for the interior and exterior signage for this brand, ribbit was retained by 3H Group Hotels to design and implement
the package for this exciting property in Nashville, TN. We worked with brand and ownership to integrate the brand standards within the unique real estate that
offer the opportunity to create a new upright sign never done before. We handled zoning, permits, engineering and implementation with local support.

27. Ribbit was retained to create a unique modern art deco interpretation of the property identification
to enhance and align with the architecture of the building and interior design. The result was evident in
a stronger sense of place and brand personality.
Brand Identity | Signage & Wayfinding | Implementation
Hotel Deca - Seattle WA
6’-6”11’-5”
30”10-1/2”
19-1/2”
14”
45th St. Elevation - (1) required
sign area: 110sf
28’-0”AFF
approx.
parapet wall
elevation
SignType A2 - Projecting ID - Structure Elevation Dtl.B
3”alum. round tubing
cut welded to sign cabinet sides
paint fin. MP 18099 met. silver
see dtl. 2 dwg A2.1
36”high channel letter
surface mounted to 3”alum.
tubing constructed circles
with silver returns and blue
acrylic faces internally neon
illuminated -see section dtl. 1
.090 alum. fabricated cladding
welded to upright angle frame
structure per dtl. 2 dwg. A2.1
paint fin. MP 18145 met. gray
6’-0”projection
3-3/8”
offset
22’-0”
10’-9”12”1’-7”12”
7-1/2”
4’-3”
4”steel tubing structure with
w/ welded angle frame and
mounting stubs/plate to receive
alum. cladding per eng. dwgs.
2
1
4
3/8”expansion shields
as req’d per eng. dwgs.
structural mounting
plate 1”thick 24”x30”
welded to internal tubing frame
per eng. dwgs. - see dtl. 2

28. Ribbit was retained to create a unique modern art deco interpretation of the property identification
to enhance and align with the architecture of the building and interior design. The result was evident in
a stronger sense of place and brand personality.
Brand Identity | Signage & Wayfinding | Implementation
Hotel Deca - Seattle WA
45th St. Elevation
Type A2 - Letter/Bracket Section Detail - FrontView1
45th St. Elevation
Type A2 - Structure Frame Detail - PlanView2
.090 alum. fabricated cladding
welded to upright angle frame
structure per dtl. 2 dwg. A2.1
3”round tubing fabricated
circles with welded cap ends
8”structural circle shapes
MP 18145
43”
36”
51”
7” 7”
3”
2”
14”
16”
3”
8”
20”
to primary feed thru sign cabinet
4”steel tubing structure with
w/ welded angle frame and alum.
cladding per eng. dwgs.
steel tube welded to upright
steel member with st. mounting plate
per eng. dwgs.
stencil cut acrylic faces for HOTEL
provide face access panel w/recessed screws
2”x 8”x 1/4”alum. tubing
welded to letter angle frame
secured to bracket per eng. dwgs.
see dtl. 4
.063 alum. reverse channel
letter returns - paint MP 22078
metallic blue silver
3/16”- blue translucent
acrylic faces #2051
U.L. approved
electroboot connector
elevation post (neon holder)
12mm 6500 white neon
alum. fabricated structural
bracket with 1/4”plate inside
face to extend for connection
of each letter - see dtl. 4
plug weld letters to alum.
round tubing circles
30MA/120V
TRANSFORMER
.125 alum. backing on letters
for added support to weld unto
round tubing
structural mounting plate 1”thick 24”x30”
welded to internal tubing frame
per eng. dwgs. - see dtl. 2

29. Ribbit developed the graphics and signage program for this boutique waterfront property and generated all documents for city approvals and
fabrication purposes. The signage design works well within the modern/tropical & asian motif in the architecture and unique style of the property
It offers a timeless sophisticated presence.
Brand Identity | Signage & Wayfinding | Implementation
Grove Isle Hotel & Spa - Miami FL

30. La Playa Resort & Spa, Naples, FL
Ribbit developed the graphics and signage program for this boutique waterfront property and generated all documents for city approvals and
fabrication purposes. The signage design works well within the classical spanish architecture and unique style of the property
and offers a timeless sophisticated presence.
Brand Identity | Signage & Wayfinding | Implementation

31. The Shores Resort & Spa Daytona Beach, FL
Ribbit provided planning, design and implementation for the signage & wayfinding program of this waterfront hotel property.
The bold look and feel of the signs express the elegance yet fun elements found in the interior design. These provide an effective path
of direction from the entrance to parking, interior public areas and guest amenities.
Brand Identity | Signage & Wayfinding | Implementation

32. Ocean Key Resort & Spa, Key West Florida
Brand Identity | Signage & Wayfinding | Implementation
Ribbit developed the graphics and signage program for this boutique waterfront property and generated all documents for city approvals and
fabrication purposes. The signage design works well within the tropical colonial architecture and property four star amenities - and fun approach.

33. Nemo Restaurant, Miami
Brand Identity | Signage & Wayfinding | Implementation
Ribbit created this restaurant’s brand image, print and promotional materials, and unique sign element constructed all
in one piece, painted copper hammerite mixed with particles to emulate a special textured effect and halo lit.

34. Michael’s Genuine Food & Drink
Identity, Graphics Signage Design | Implementation
Ribbit created the brand identity, graphics and signage for this Miami favorite hot spot in the Design District by renowned chef Michael Schartz, who we worked
with in the early days of Nemo. We worked with Carl Myers Architect in developing a unique icon /symbol that speaks back his simple and real style, no fuzz.
We later we asked to participate in the extending this concept to MG Grand Cayman with the same tea. We handled the design, development and implementation.

35. Ribbit & JRDG created this restaurant’s brand image, print design, promotional materials, brand standards as well as the brand’s identification.
Our brand sensitivity and marketing approach served to create this strong recognizable mark that could work in any application confortably end effective.
Brand Identity | Signage & Wayfinding | Implementation
Astor Wines & Spirits - New York, NY

36. Ribbit created the brand identity, positioning, signage and marketing/promotional concept for this unique italian restaurant.
We were involved in design consulting and creative positioning during and long after the development process.
Brand Identity | Signage & Wayfinding | Implementation
Via Restaurant - Denver, CO

37. Sanzari Medical Arts Building, Hackensack, NJ
Ribbit created the image, signage & wayfinding program for this mixed-use commercial building, from main building identification, ground
and parking signs to tenant signage and building standards.
Brand Identity | Signage & Wayfinding | Implementation

38. Ribbit here collaborated with Spectrum Signs in creating a unique flagship design in Times Square for Chase. We developed the exterior facade
design to include main entry marquee, facade treatment of LED relay signs, 2nd floor window treatment, new ATM area improvements and
stair wall treatment to 2nd floor lobby area.
Brand Identity | Signage & Wayfinding | Implementation
Chase Times Square - Signage Design & Documentation
10’-0”
Brand ID Entry Sign - Side View
edge of sidewalk
24”chase channel letters
with white neon /glass faces
and blue returns mounted on trapezoid
cantilever edge intersecting
back edge of return -
see dtl.1 dwg.3
heavy-duty rotating motor
mechanism/support as required
installed in center area of sign
structure for glass logo -
per eng.specs
approx 27” square x 19-3/4“ deep
st.steel square/center structure
forming inside of logo to serve as
glass panels support and LED housing
for edge lit source per eng .dwgs.
requirements; provide service access
(see elev.dtl A for ref.)
rotating 3/4”clear stepping
glass panels forming logo with structural
interior/center st.steel square area with
internally edge lit blue LED light
per eng.requirements -
center panel to be blue glass
(see elev.dtl A for ref.)
structural decorative
beam st.steel #4 fin.with
2nd level area painted blue and
decorative s.s.cables to support
sign/glass logo mounted on center
of entry per eng.requirements.
see plan view for ref. size TBD/
subject to field verification
decorative logo
at entry center column
pedestrian level -
see pg.1 for dtls.
approx.6’-6”
(VIF)
exisitngsteelcolumn(VIF)
3”
approx.25”
11”
22”beyond
bldg.facade8’-0”projection
13”
propertyline
21”
3/4”
1”
72”overall
glassrotatinglogo
1”stepinglass
panelstocenter
typ
19-3/4”
4” 4” 4” 4”
18”typ
27-1/2”
42”typ
72”overall(centerpanel)
6”typ
72”overall (center panel)
6”typ
open
Glass Main ID Sign - Front View
A
1 Main ID rotating 27-1/2”
trapezoidal cantilever
st.steel cladding with
blue painted sections (see plan
view dwg.3) supporting chase
glass logo/letters per eng.
drawings /specs.
verify field conditions
1

39. 2
8’-0”projection
7”
22”offset
topropertyline
trapezoidal cantilever
st.steel cladding with
blue painted sections as
shown supporting chase
glass logo/letters per eng.
drawings /specs.
trapezoidal cantilever
st.steel cladding supporting
chase letters on edge per
plan view
structural beam
with decorative st.steel #4
cladding and cables per eng.
dwgs.-supporting signs and
glass rotating icon - see dwg.pg.2
10’-6”span
11’-2”span
approx.20’-2”
Brand ID Entry Sign - Plan View
1 Main ID rotating
Cantilever Section At Letters - End View1
property line
34”base plate
property line
9”
24”chase channel letters front lit
w/white neon glass face with blue
returns mounted on trapezoid
cantilever edge intersecting
back edge of return - see dtl 1 above
24”illuminated channel letters
mounted on trapezoid
cantilever section intersecting
back edge of return - typ.
72” overall glass rotating logo
19-3/4”
st.steel square/center structure
forming inside of logo to serve as
glass panels support and LED housing
for edge lit source per eng .dwgs.
requirements; provide service access
(see dwg/specs pg.2 for ref.)
rotating 3/4”clear stepping
glass panels forming logo with structural
interior/center st.steel square area and
internally edge lit blue LED light
per eng.requirements -
center panel to be blue glass
(see dwg.pg.2 for ref.)
Ribbit here collaborated with Spectrum Signs in creating a unique flagship design in Times Square for Chase. We developed the exterior facade
design to include main entry marquee, facade treatment of LED relay signs, 2nd floor window treatment, new ATM area improvements and
stair wall treatment to 2nd floor lobby area.
Brand Identity | Signage & Wayfinding | Implementation
Chase Times Square - Signage Design & Documentation

40. ribbit...inc
we'll get you there !