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MMeeddiiaa PPoorrttrraayyaall ooff FFiirrsstt 
NNaattiioonnss 
““HHeeyyyyyy VViiccttoorr””
WWhhaatt iiss aa sstteerreeoottyyppee?? 
 AA sstteerreeoottyyppee iiss aa 
ddeessccrriippttiioonn ooff aa 
ppeerrssoonn,, ppllaaccee oorr tthhiinngg 
bbaasseedd oonn 
ggeenneerraalliizzaattiioonnss ooff 
sshhaarreedd cchhaarraacctteerriissttiiccss
TThhee mmuullttiiccuullttuurraall mmoossaaiicc.. 
 OOnnee ooff tthhee ppooiinnttss ooff pprriiddee iinn bbeeiinngg 
CCaannaaddiiaann iiss lliivviinngg iinn aa ““MMuullttiiccuullttuurraall 
ssoocciieettyy..”” 
 CCaannaaddiiaann iiddeennttiittyy iiss bbuuiilltt uuppoonn tthhee iiddeeaa 
tthhaatt aallll ccuullttuurreess ccoonnttrriibbuuttee ttoo tthhee oovveerraallll 
hheeaalltthh ooff tthhee ccoouunnttrryy.. 
 IIff wwee aarree ssoo pprroouudd ooff oouurr iiddeennttiittyy tthheenn hhooww 
ddiidd wwee ffoorrggeett tthhee IInnddiiggeennoouuss ppeeoopplleess ooff 
tthhiiss llaanndd??
First Nations hhaavvee bbeeeenn eexxppllooiitteedd iinn 
tthhee mmeeddiiaa ssiinnccee bbeeffoorree tthhee ggeennrree 
wwaass mmaassss pprroodduucceedd..
The invention ooff mmoottiioonn ppiiccttuurreess 
ffeeaattuurreedd AAbboorriiggiinnaall ppeeooppllee aass 
ssoommeetthhiinngg eexxoottiicc aanndd rraarree..
AAnn eeaarrllyy ssiilleenntt ffiillmm tthhaatt aatttteemmpptteedd aann hhoonneesstt 
ppoorrttrraayyaall ooff AAbboorriiggiinnaall ppeeooppllee wwaass tthhee 11993300 
ffiillmm ccaalllleedd ““TThhee SSiilleenntt EEnneemmyy””..
TThhee hhuummaann aanndd ccuullttuurraall ggeennoocciiddee 
tthhaatt ttooookk ppllaaccee iinn tthhee eeaarrllyy hhiissttoorryy 
ooff tthhee UUnniitteedd SSttaatteess aanndd CCaannaaddaa iiss 
ffoorrggootttteenn aanndd tthhee sstteerreeoottyyppiinngg ooff 
AAbboorriiggiinnaall ppeeooppllee iiss ssoolldd ttoo eeaaggeerr 
aauuddiieenncceess ffoorr aa vvaarriieettyy ooff 
ppuurrppoosseess……
Romantization ooff AAbboorriiggiinnaall PPeeooppllee
HHoommooggeenniizzaattiioonn 
((aakkaa tthheeyy aarree aallll tthhee ssaammee))
The Branding ooff AAbboorriiggiinnaall PPeeooppllee
First Nations hhaavvee bbeeeenn mmaarrkkeetteedd 
aanndd aann iilllluussiioonn hhaass bbeeeenn ccrreeaatteedd..
FFrroomm NNoobbllee SSaavvaaggee
To Savage IInnddiiaannss FFrroozzeenn IInn TTiimmee
FFiirrsstt NNaattiioonnss ccoonnttiinnuuee ttoo bbee 
ppoorrttrraayyeedd iinn mmeeddiiaa..
Why is it important ffoorr FFiirrsstt NNaattiioonnss 
ttoo mmaaiinnttaaiinn//rreettaaiinn//rreeccaappttuurree ccoonnttrrooll 
ooff ccuullttuurraall aarrtteeffaaccttss'' ((iinncclluuddiinngg 
iimmaaggeess))??
Aboriginal ppeeooppllee hhaavvee bbeeeenn 
ffeeaattuurreedd iinn oovveerr 44000000 ffiillmmss..
Stereotypical ppoorrttrraayyaallss ooff 
AAbboorriiggiinnaall ppeeooppllee hhaavvee iinncclluuddeedd……
According ttoo HHoollllyywwoooodd FFiirrsstt 
NNaattiioonnss aarree……
Hollywood and ootthheerr mmeeddiiaa oouuttlleettss 
hhaavvee bbeeeenn rreelluuccttaanntt ttoo ppoorrttrraayy 
AAbboorriiggiinnaall ppeeooppllee aass hhuummaann bbeeiinnggss..
Realistic Portrayals ooff AAbboorriiggiinnaall 
PPeeooppllee
What does AAbboorriiggiinnaall CCoonnttrrooll ooff 
AAbboorriiggiinnaall aarrtteeffaaccttss’’ aanndd iimmaaggeess 
llooookk lliikkee??
FFiirrsstt NNaattiioonn AArrttiissttss
FFiirrsstt NNaattiioonn DDaanncceerrss
FFiillmm MMaakkeerrss && NNeewwss MMaakkeerrss
FFiirrsstt NNaattiioonn PPoolliittiiccaall LLeeaaddeerrss
What aarree tthhee iimmppaaccttss ooff mmeeddiiaa 
ppoorrttrraayyaallss ooff FFiirrsstt NNaattiioonnss??

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Media portrayal of first nations