3. 1.Introduction
• 「读读日报」 is the version 3.0 product of 「知乎日报」.
• Its slogan is「人人都能当主编」
According to 「读读日报」,everyone can be an editor .So they mainly
aim to bulid a content platform through encouraging people to create
their “daily newspaper”.
Besides,a variety of high-quality articles came from 「知乎」 or other
sharing hyperlinks are provided to read.
4. 1.Introduction
• target audience:
• editor: those who want to bulid their online“daily
newspaper” and share the online articles they
recommend .Also,you can invite other editors to
corporate with you.
• reader: those who want to read the high-quality
articles from zhihu or famous online columnists.They
can subscribe to various “daily newspaper” they like.
5. 2.Feature
a. create your own “daily newspaper”
• You can create your online newspaper after inputing your online
daily newspaper's name and introduction.
• After that,you can share everything that has a hyperlink,including
articles,music,pictures,videos,and H5.
• As the chief editor yourself,you should think how to operate it
properly through accumalating readers and interacting with them.
6. 2.Feature
b. read interesting newspapers
• You can subscribe to any columns you like on the「发现」Tab.The
'newspaper' provided is various and appealing,like
movies,design,company,financial,internet,music,sports,etc.
• Also, users can search any other 'newspapers' or users they like.By
subscribing to it,you can read their updates on the「首页」Tab .
7. 2.Feature
c. simple visual design
• The interface adopts white and
blue,making the whole structure
very clear .
• The interaction is convenient with
four buttons at the bottom of the
page.
8. 2.Feature
• Disadvantage 1
• low efficiency of page turning
Compared to the older version,that is 「知乎日报」(figure on the
left),「读读日报」 can only present three articles on the first
page but seven on「知乎日报」.
9. 2.Feature
• Disadvantage 2
• creating newspaper's feature declines the quality
of articles
Everything has two sides,so as the main feature of 「读读日报」.
With more and more people creating their own online
newspaper,the quality of artciles must be declined.However,on the
older version(「知乎日报」),articles are only recommended by
zhihu,and are selected from the excellent topics.
vs
10. 3. My Thoughts
a. It gives everyone a platform to create their own media,just like a blog.People here are sharing
their favourite articles' , pictures' , videos' hyperlinks in a specified field and giving their comments
,which contributes to promoting the multi-culture of Internet.There are two modules under the 「
发现」tag：「popular daily newspapers」 and 「popular articles」.The former recommends the
“大V” while the latter exposes the new users who produce high-quality content.This gives
everyone an equal opportunity to become a “大V”.
11. b. Nowadays people are paying more and more attention to
content and knowledge and they are willing to pay for it.So
many companies want to bulid a platform which attracts many
writers.Writers are looking for a platform to sell their
knowledge.I think 「读读日报」 concentrates on dissemenating
channel while 「知乎」 focuses on content itself,then their
company can intergrate this two platform to make the best use
of content and knowledge.I think it is a good business strategy
to make gains.
3. My Thoughts
