This document summarizes Greg Dhuyvetter's presentation on social media for the IPM Summer Institute 2012. It introduces Dhuyvetter and outlines the goals and agenda of the two-day course. The course will define social media, discuss the six types of social media, and provide hands-on experience using major social media platforms like Twitter, Facebook, and Pinterest. It also discusses the evolution of social media and provides overviews of social bookmarking, blogging, wikis, and media sharing sites.

1. THE GOOD
NEWS IN SOCIAL
MEDIA
New Tools for New Evangelization
Greg Dhuyvetter
IPM Summer
Institute 2012
Slides for Day 1

2. INTRODUCTIONS
www.delicious.com/gdhuyvetter/socialme
dia
www.todaysmeet.com/IPMSocialmedia
www.workwithhope.net
Gdhuyvetter@rcbo.org
www.Twitter.com/gdhuyvetter
www.linkedin.com GDhuyvetter

3. EXPECTATIONS?
Why are you here?
What do you hope to take away
from these two days?

4. COURSE GOALS
Defining and Discussing the Culture of Social
Media
Learning the Six Types of Social Media
Familiarizing with Major Social Media
Platforms and Products
Discussing Positive Uses of Social Media
Tools
Learning from Each Other and Having Fun!

5. DAY 1 DAY 2 HANDS ON
 Definitions  Twitter
 What’s the Big Deal?  Facebook
 6 Types of Social  Google+
Media  Tumblr
 Social Bookmarking  Pintrest
 Blogging  Instagram
 Wikipedia  LinkedIn
 Media Sharing  Final Thoughts
 Podcasts

6. THE EVOLUTION OF SOCIAL
MEDIA

7. SOCIAL MEDEA

8. SOCIAL MADEA

9. SOCIAL MEDIA
Social Media
The Term for
Sites, Applications and
Platforms that
Encourage Participation
through
Connection, Sharing, an
d Modification

10. SOCIAL MEDIA AND YOU
Or Martha?
Are you Mary?
Or Lazarus?

11. WHEN I HEAR THE WORDS “SOCIAL
MEDIA,” I FEEL/THINK…

12. Like Me on
Facebook!
News Speakers
WHERE DOES SOCIAL MEDIA GET
SUCH A BAD REPUTATION?
Ignorant Facts

13. SOCIAL MEDIA IS NEITHER GOOD NOR
BAD…IT JUST IS
…for there is nothing
either good or
bad, but thinking
makes it so.
Hamlet, Act II scn ii

14. THE CHURCH IS NOT OPPOSED TO
SOCIAL MEDIA!
The world of digital
communication, with its almost
limitless expressive use social media to
The Church can
capacity, makes us appreciate dialogue, and
encourage respect,
all the honest relationships—in other
more Saint Paul’s
exclamation: “Woe to me if I
words, “true friendship” To do so
do not preach the Gospel”
requires us to approach social media
as powerful means of evangelization
and to consider the Church’s role in
providing a Christian perspective on
digital literacy.
Social Media Guidelines, USCCB

15. THE GOOD AND THE BAD OF IT
Problems With Benefits of Social
Social Media Media
Time Connections
Privacy Information
Inappropriate Expression
Contact

16. #1 Rule for Internet Safety
THE
INTERNET IS
PUBLIC
SPACE!

17. 6 TYPES OF SOCIAL MEDIA
There’s more than Facebook?

18. 1. SOCIAL NETWORKS
Sites which allow users to post information, and
interact with other users

19. 2. SOCIAL BOOKMARKING
Sites which allow you to save and tag
bookmarks for sharing

20. 3. MEDIA SHARING
Sites which allow the user to post and share
videos, pictures, and other media and allow
others to comment.

21. 4. WIKIS
Sites which allow multiple users to add and
modify content

22. 5. MICROBLOGGING
Sites which allow users to post quick updates of
activities or links to other material

23. 6. BLOGS AND FORUMS
Sites which allow users to post material, topics
or questions, and allow others to write
comments.

24. SOCIAL BOOKMARKING
 Sites that allow you to collect, organize, and share
your Internet Bookmarks
 Browser Toolbar buttons available for easy collection
 Audience: Everyone Participation: Limited
 By creating Tags for sites, you can organize a group of
related sites and share them with a single web address
(www.delicious.com/gdhuyvetter/socialmedia)
 Searching the site for topics can yield other related
sites
 Get started: www.delicious.com www.diigo.com

25. BLOGS (SHORT FOR WEBLOGS)
Web sites, usually organized around a single
theme, where a single author writes a series of
articles allowing for commentary and discussion.
Audience: EveryoneParticipation: Limited
In order to create a blog, you need
 a website (paid or fee)
 blogging software
 an idea.
Get Started: www.blogger.com or
www.wordpress.com

26. TIPS FOR BLOGGERS
Write regularly, but not if you have nothing to
say
Articles should be limited to 3-5 paragraphs
Advertise new blog posts on other social
media
Set up blog so commenters need to log in.
Moderate comments
Read comments and participate

27. WIKIS, AND THE MIRACLE OF
WIKIPEDIA
Collaborative site, allowing many authors to
contribute and edit.
Audience: Limited Participation Limited
Get Started: www.wikispaces.com
A Brief History of Wikipedia

28. MEDIA SHARING SITES
 Allow you to store, share, and allow comment on
pictures, videos, PowerPoints, and other media
 Account required, usually free for most use
 Audience: Limited Participation: Limited
 Note sharing and comment options
 Great for making your material available without
sending huge emails.
 Get Started
www.youtube.com, www.flickr.com, www.slideshar
e.com

29. IMAGE CREDITS
 'Progress' http://www.flickr.com/photos/12836528@N00/3191664147
 'Scorned' http://www.flickr.com/photos/97328945@N00/4838926
 'Tyler Perry in the Star Trek movie' http://www.flickr.com/photos/34601587@N00/3481595195
 'Jump on the social media bandwagon' http://www.flickr.com/photos/73532212@N00/2945559128
 'Mary Martha Jesus Mormon' http://www.flickr.com/photos/53130433@N08/5135434065
 http://www.ncregister.com/blog/simcha-fisher/twofer-costumes-for-the-conflicted-catholic-family
 'Frankenstein' http://www.flickr.com/photos/89093669@N00/1538953234
 'hamlet' http://www.flickr.com/photos/25188011@N00/3101392028
 'Black Sheep vs White sheep' http://www.flickr.com/photos/69702169@N05/6338281766
 : 'Social Media Landscape' http://www.flickr.com/photos/10883933@N07/3677282034
 'ART NOUVEAU BOOKMARK!' http://www.flickr.com/photos/30223382@N06/3832515737