Jimmy Pons discusses how the internet and artificial intelligence are changing marketing yet again as we enter the Web3 era. He provides an overview of how marketing has evolved through different stages of the internet: Pre-Internet Era: Paper catalogs and fax technology Web 1.0 Era: Online catalogs available 24/7, customer as spectator Web 1.5 Era: Internet sales, direct interaction, e-commerce, music and book digitization Web 2.0 Era: Social web, customer as influencer, social commerce, user empowerment begins, social media marketing Web 2.5 Era: New hardware and software, geolocation, augmented reality, virtual reality goggles Web 3.0 Era: Decentralized apps, blockchain, increased user power, loyalty 3.0 He explains how social status has also evolved along with the changes in technology: Status 1.0: Your material possessions like car, clothes, lifestyle Status 2.0: Your followers, likes, rankings, profiles on social media Status 3.0: Your NFTs, crypto investments, metaverse activities Pons suggests that authentic engagement will come through NFTs and digital collectibles as cookies, banners and social media decline. Marketers need to evolve from community managers to Web3 managers with new tools like NFT management systems. He proposes a framework for Web3 marketing with these components: Community 360 - Identify persona, map experience, define team, find influencers/partners, online and offline Tokenomics - Create waitlist, roadmap, training, potential NFTs, integrate crypto Content - Combine Web2 and Web3, create NFTs, provide utility, add gaming elements Technology - Choose blockchain, ensure security, accept crypto, use APIs Sustainability - Incorporate sustainability from start, take concrete actions, avoid greenwashing Metaverse - Plan for metaverse now with events, assets, partnerships Execution - Follow roadmap, track metrics, launch campaigns Some key conclusions: - Web3 is still early like social media in 2005 - Evolution will be natural, exponential with tech advances - Build on existing social media work - Growth will mirror internet adoption in 2000s The presentation uses examples like a natural park loyalty program with gamified routes and NFT rewards. Pons emphasizes the power of AR and digital collectibles to engage users. He advises integrating Web3 as part of an omnichannel strategy. Overall, Pons provides a strategic framework for evolving marketing to leverage Web3, highlighting community building, utility focused content, sustainability, and preparing for the metaverse. The key is to provide true value to empower customers, not just promote brands. This shift can drive greater engagement, loyalty and advocacy.

1. The Metamorphosis of Digital Marketing in the
Web3 Era: Developing Advanced Strategies to
Boost Customer Engagement and Loyalty
Jimmy Pons
Cofundador
NFT Management System
www.nft-ms.com

2. Fiturtech 2011 - Haro in Game 2013 - 2021 NFT Niceper Planet.com
Referencia | https://youtu.be/vtGhfE9Cc_o
Referencia | https://www.slideshare.net/jimmypons/presentacion-fidemarketizacin-fiturtech-2011

3. Internet and IA is changing the world again
Era pre
Internet
Web 1.0 Web 1.5 Web 2.0 Web 2.5 Web 3.0
Catálogo de
papel y la
tecnología
era el FAX.
Catálogo
online 24/7,
cliente
espectador
Venta
internet,
interacción
directa, e
commerce,
digitalización
(libros,
música)
RRSS
web
colaborativacl
iente como
influencer,
social
commerce.
Inicio del
poder del
usuario.
Smartphones.
Nuevo hardware
y software.
Geolocalización,
Realidad
aumentada.
Gafas realidad
virtual,
aumentada.
Nuevo
marketing
web3, apps
descentraliza
das,
blockchain,
usuario con +
poder
todavía.
Loyalty 3.0

4. Loyalty. The evolution of social status
Referencia | Elaboración propia
Status 1.0: What car do you have, what clothes do you wear, which places
do you frequent. Where you get interviewed, what job and position you
hold, in which neighborhood you live.
Status 2.0: How many followers, likes, and verified social media profiles
do you have. Your rankings, what does your video game profile look like,
etc.
Status 3.0: What NFTs do you have, how much do you have invested in
crypto, which 3.0 events, metaverses do you attend. Wich web3 apps
you use.

5. Can you imagine marketing without cookies, without banners, and with
social networks losing more and more users.... the authentic
engagement will come through NFTs, Digital Collectibles.
The rules are changing

6. From Community Manager to NFT or web3 Manager
Web3 Manager
Community Manager

7. We need tools
Content Management
System
Social Media Management
System
NFT Management
System

8. MARKETING
WEB 2.75
MARKETING
WEB3
MANAGER
MARKETING
WEB 2.0
COMMUNITY
MANAGER

9. Marketing web 3 platform
App
Destination
Experience
Web3
Management
System
Sustainable
Blockchain
Web3
Marketing Strategy
Canvas

10. Get them
Gamificación
Maleta
Gamified thematic routes,
with automatic redeemable
prizes
Collection of Digital Collectibles
(NFT's) through Augmented Reality
Digital Redeemables / NFT's
earned
Loyalty and marketing
Do it, get it
Go to locations = Obtain awards
Digital assets as a loyalty element and
ubiquitous for web3 marketing
campaigns
Digital Redeemables
Digital Collectibles (NFTs)
Web marketing campaigns 3 with own
elements or with partners
Cabarceno Experience. Web3 marketing tool for a Natural Park

11. Augmented Reality -Digital Collectibles. Málaga stand at fitur

12. Parque Natural de Cabárceno. Cantabria. Recorridos

13. Parque Natural de Cabárceno. Cantabria. Redeemables

14. Parque Natural de Cabárceno. Cantabria. Redeemebles

15. Blockchain
Sustainable
Technology
https://www.chia.net/

16. "Management
without the
need for
blockchain
technology
knowledge."

17. Backend
Cualquier persona puede
gestionar las campañas de
marketing web3 con NFTS de
manera sencilla y sin
necesidad de conocimientos
de Blockchain.
Demo Backend

21. 360 COMMUNITY CONTENT
TOKENOMICS
SUSTAINABILITY
TECHNOLOGY
EXECUTION
METAVERS

22. Community 360.
● Starting point (web 2.0)
● Definition of buyer persona 3.0
● Customer experience map adapted to web3
● Company team that will lead the community 360
● External client/Ambassador. Most active users.
● Influencers (identify if the current ones or search for profiles in web3)
● Public or private partners.
● Artists, artisans, others... Both online and offline

23. Tokenomics.
● Landing page to define a waitlist to enter the project
● Based on the Culture of Virtual Transformation.
● Definition of the roadmap
● Definition of the team and their web3 training needs
● Potential digital collectibles (NFTs)
● Physical and digital products that the project already has (merchandising)
● Integration of crypto payments

24. Content
● Content should be combined with the web 2.0 - web3 world. Social networks as a
megaphone.
● What type of NFTs are we going to create?
● What resources do we have to provide content to the project?
● Can we offer gamified ginkana routes mixed with the real world?
● Can we create collections with artists and craftsmen, young talent
● Can we conduct campaigns with public-private entities?
● Generate content considering the possibilities of the future metaverse.
● Web3 is one more piece of omnichannel, it must be integrated into the overall
strategy.

25. Technology.
● Which blockchain are we going to use?
● Project maintenance (servers), this is not a normal website with wordpress
● Cybersecurity
● Can we incorporate artificial intelligence for personalization?
● Beacons, georeferencing systems, IoT
● Will we accept crypto payments, with which tool?
● Open source blockchain
● Integration with other apps via API

26. Sustainability
In innovation projects such as those developed with web3 philosophy,
sustainability should be incorporated from the beginning. We should include
aspects such as:
● Alignment with general sustainability strategy, if any.
● Technologies that include sustainability from its essence and DNA.
● Sustainable actions with transparency to avoid Green Washing.
● Include sustainability actions (economic, social and environmental) in the
company's DNA.

27. Metavers
● Alignment of the web 3 strategy that is carried out, thinking about the
Metaverse
● Possible promotional actions today in the metaverse:
● Organization of events
● Creation of digital assets for avatars
● Land purchases
● Agreements with metaverses
● Agreements with other brands for co-marketing actions
●
●

28. Execution
Project monitoring is essential, especially in the following aspects:
● Development and monitoring of the development Roadmap
● System of management indicators and community empowerment 360
● Project launch campaigns
● Collection launch campaigns
● Route launch campaigns
● Relations with public-private campaign entities

29. Some final thoughts
● We are at the beginning, like with social networks in 2005
● It's not a revolution, it's an R-Evolution (R for rapid)
● All the work done on social networks is useful for web3
● The evolution will be natural
● It will be an exponential growth:
○ Digitized society
○ 5G and 6G connections
○ Very powerful hardware-software
○ AI as a booster
○ Influencer channels
○ Adoption growing just like the internet did in the 2000s

30. MUCHAS GRACIAS
THANK YOU VERY MUCH
www.jimmypons.com