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#BBtripTunez April,	2017
Spanish Influencers Content	Trip
Tunisia 2017	Report
• Comunicate that Tunisia is a	safe place	for Spanish
tourists.
• Create impact for brands Bluebay and	Le	Royal	
Hammamet....
Influencers
https://www.facebook.com/guiasviajar
https://www.instagram.com/guiasviajar
https://twitter.com/guiasviajar
www...
Influencers
https://www.facebook.com/Anibal.Trejo.Travel.Photography
https://www.instagram.com/anibal_trejo/
https://twitt...
Twitter
Twitter
Twitter
Facebook	&	Blog	(Guías	Viajar)
Impresions:	332.096
Likes:	5.220
Interactions:	8.614
Blogposts
• http://guias-viajar.com/tu...
Facebook	(Jimmy	Pons)
One video	every Day	
6	videos	posted
Impresions:	32.111
Videos	views:	11.690
Interactions:	443
Heade...
Facebook	(Diego	Pons)
Posted:	11
Impresions:	45.000	aprox.
Videos	views:	48.505
Interactions (Comments/Shares):	949
Facebook	(Anibal Trejo)
Posted:	46
Impresions:	41.472
Interactions (Comments/Shares:	2.265
Instagram
@JimmyPons
@Anibal_Trejo@Guiasviajar
Photos:	49
Videos:	3
Likes:	6.264
Video	views:	365
Reach:	159.000
Profesional	photos (Anibal Trejo)
Profesional	photos (Anibal Trejo)
Profesional	photos (Anibal Trejo)
Profesional	photos (Anibal Trejo)
Profesional	photos (Anibal Trejo)
Profesional	photos (Anibal Trejo)
360	photos (Jimmy	Pons)
• https://theta360.com/s/ikkWtnFWHhXB70gdmDgEPaDey
• https://theta360.com/s/bjZE85QlUjacatqRaBnavY...
Radio	Capfm interview	
https://youtu.be/lKJYsjbiULs
Total	impacto	#BBtripTunez
Campaña banners	blogs 350.000
Twitter 22.351.535
Instagram 159.000
Facebook 450.679
You Tube vi...
#BBtripTunez April,	2017
Spanish Influencers Content	Trip
Tunisia 2017	Report
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Informe Bluebay Content Trip Tunez

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Informe de los resultados del Blogtrip (Content Trip) de Túnez realizado por BlueBay Hotels, Hotel Le Royal Hammmet, Turismo de Túnez y Tunise Air

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Informe Bluebay Content Trip Tunez

  1. 1. #BBtripTunez April, 2017 Spanish Influencers Content Trip Tunisia 2017 Report
  2. 2. • Comunicate that Tunisia is a safe place for Spanish tourists. • Create impact for brands Bluebay and Le Royal Hammamet. • Promote Tunisia as a destination with a lot of activities • Promote Le Royal Hammamet Hotel • Create impact in Social Media (Initial objective 6.000.000 impresions) • Create profesional content for Tunisia tourist office, Tunisair, Le Royal Hammamet and Bluebay Hotels • Create content in different forms (Text, photos, video) Objectives of the campaign
  3. 3. Influencers https://www.facebook.com/guiasviajar https://www.instagram.com/guiasviajar https://twitter.com/guiasviajar www.guias-viajar.com José Luis Sarralde Top Spanish Travel Blogger https://www.facebook.com/ViajandoConDiego.oficial https://www.instagram.com/viajandocondiego/ https://twitter.com/viajarcondiego http://www.viajandocondiego.com/ https://www.youtube.com/user/viajandocondiego Diego Pons Top Spanish Travel Video Blogger
  4. 4. Influencers https://www.facebook.com/Anibal.Trejo.Travel.Photography https://www.instagram.com/anibal_trejo/ https://twitter.com/anibaltrejo www.anibaltrejo.com Anibal Trejo Top Spanish Photographer Travel Blogger https://www.instagram.com/jimmypons https://twitter.com/jimmypons http://www.jimmypons.com/ https://www.youtube.com/user/Jimmypons https://www.facebook.com/jimmyponsviajes http://www.nuevosviajeros.com/ Jimmy Pons Influencer and Innovation Maker Bluebay Hotels
  5. 5. Twitter
  6. 6. Twitter
  7. 7. Twitter
  8. 8. Facebook & Blog (Guías Viajar) Impresions: 332.096 Likes: 5.220 Interactions: 8.614 Blogposts • http://guias-viajar.com/tunez/seguridad-viajes- turismo/ • http://guias-viajar.com/tunez/que-ver-tunez- fotos/
  9. 9. Facebook (Jimmy Pons) One video every Day 6 videos posted Impresions: 32.111 Videos views: 11.690 Interactions: 443 Header on facebook
  10. 10. Facebook (Diego Pons) Posted: 11 Impresions: 45.000 aprox. Videos views: 48.505 Interactions (Comments/Shares): 949
  11. 11. Facebook (Anibal Trejo) Posted: 46 Impresions: 41.472 Interactions (Comments/Shares: 2.265
  12. 12. Instagram @JimmyPons @Anibal_Trejo@Guiasviajar Photos: 49 Videos: 3 Likes: 6.264 Video views: 365 Reach: 159.000
  13. 13. Profesional photos (Anibal Trejo)
  14. 14. Profesional photos (Anibal Trejo)
  15. 15. Profesional photos (Anibal Trejo)
  16. 16. Profesional photos (Anibal Trejo)
  17. 17. Profesional photos (Anibal Trejo)
  18. 18. Profesional photos (Anibal Trejo)
  19. 19. 360 photos (Jimmy Pons) • https://theta360.com/s/ikkWtnFWHhXB70gdmDgEPaDey • https://theta360.com/s/bjZE85QlUjacatqRaBnavYyzQ • https://theta360.com/s/pcWkWOY7Tm8kyJW6mgVXPVKme • https://theta360.com/s/f10JiJtucdpjMXGwl93Dmrp7Q • https://theta360.com/s/s9M0rWsrT213j6DFJqqyVqmJc • https://theta360.com/s/2tWJ3Uh5pgyd09ziLsdv1tUDw
  20. 20. Radio Capfm interview https://youtu.be/lKJYsjbiULs
  21. 21. Total impacto #BBtripTunez Campaña banners blogs 350.000 Twitter 22.351.535 Instagram 159.000 Facebook 450.679 You Tube video 206.904 Total Impact 25.338.118 Total value campaign CPM= 3 € 76.014 €* Fotografías profesionales Número de fotografías recibidas Fotos del destino 189 Fotos del hotel 301 Valor del contenido 25 € x foto 12.250 Un Photoshooting normal tiene un coste aproximado de 5.000 $ para un hotel y recibimos 100 fotos que equivaldría a 50 $ por foto. En Túnez hemos valorado por la mitad 25 € Si tuviéramos que comprar las impresiones en portales online tendríamos que pagarlos, en este caso se evalúa a 3 € por mil, aquí no contamos el contenido ni el posicionamiento generado en blogs de Travel Inspirers
  22. 22. #BBtripTunez April, 2017 Spanish Influencers Content Trip Tunisia 2017 Report

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