Read the answersAfter discussing this what do you think we are going to do today? Talk about the different types of Brochures!
These are your objectives that I expect for you to accomplish at the end of this lesson
What other places do you think you’ll find a brochure?
Why should the cover page be attractive?
What is wrong with this picture?This is why it is important to spell check your work
1. Bi-fold Tri-foldZ-foldGate fold Roll fold2. museums, major shop, amusement parks and information booths3. Title and a graphic or picture name of place4 first impressions are lasting and to grab reader’s attention
Brochure Slide Show
Do Now: In a paragraphanswer the following If you could visit any country in the world where would it be and why? Ms. Herrera
At the end of this lesson Students will be able to: Understand what a Brochure is The different types of Brochures Set up a Microsoft Word Document
A brochure also known as apamphlet is most commonlyfound around museums, majorshop, amusement parks andinformation booths. They arealso found at health clinics andhospitals or interpersonalbrochures.
They are designed andused for: A marketing tool to advertise a service or product As an information providing tool
There are many types of brochures, however the most common types are single- sheet brochures that are bi- fold and tri-fold. A bi-fold brochure has 4 parts (two on each side) A tri-fold brochure has 6 parts (three on each side)
Why is it important to plan yourbrochure layout?First impressions are lasting!The way you layout your information will grab readers’ attention
Cover page Should be attractive and should include the name of organization/place/companyIn addition, a photo or graphic should be on the cover page
Type of Writing Style Keep your sentence short and to the point Only give necessary information Use powerful words such as new, results or guarantee
Heading The use of headings draw attention to sections on your brochure The heading should stand out, by having a bigger font and color
Grammar and Spelling It is very important that you proof read your work Grammatical and spelling mistakes takes the attention of the reader’s away
Color combinations Make sure you use colors that go together o If you have lime green with shocking pink reader’s will not want to read your brochureThe most important thing is tograb the reader’s attention
Bi-fold brochures are found among us every day: they are one of the most common brochure types. These brochures are economical to print since they are usually a double print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and two internal panels.However, there are other configurations: 8- page, 12-page, 16-page and so on. The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the content, while the back-cover is used for contact information; of course this can change.They are more formal that that tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions, etc. Bi-fold brochures can also work as folders in which you can place inserts depending on the prospective interests: this is ideal for trade shows, for example. Large bi- fold brochures have a long lifetime, and are usually read in more detail than small tri-folds.
Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.These brochures are economical to print since they are basically standard-sized prints on light stocks that are folded in three. They have 6 panels to place information on, which is an advantage over other types of brochures.However, this is not always true: the tri-fold morphology adapts to larger brochures. In these cases, they usually have triple or double pages, and the stock used is of higher quality.Viewers are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs of good impact.They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.