2. What is brochure
A brochure also known as apamphlet is
most commonlyfound around museums,
majorshop, amusement parks
andinformation booths. They arealso found
at health clinics andhospitals or
interpersonalbrochures.
3. What is brochure
They are designed andused for: A marketing tool to advertise a service or product As an information
providing tool
There are many types of brochures, however the most common types are single- sheet brochures that
are bi- fold and tri-fold. A bi-fold brochure has 4 parts (two on each side) A tri-fold brochure has 6 parts
(three on each side)
4. Why is it important to plan your
brochure layout
● First impressions are lasting The way you layout your information will grab readers’ attention
● Should be attractive and should include the name of organization/place/companyIn addition, a
photo or graphic should be on the cover page
● Keep your sentence short and to the point
○ Only give necessary information
○ Use powerful words such as new, results or guarantee
● The use of headings draw attention to sections on your brochure
○ The heading should stand out, by having a bigger font and color
5. Bi-fold brochures are found
among us every day
they are one of the most common brochure types. These brochures are economical to print since they
are usually a double print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and
two internal panels.However, there are other configurations: 8- page, 12-page, 16-page and so on.
The front panel works as the front-page, and its main purpose is to introduce the piece and to cause
the necessary intrigue or impact to make the viewer want to open it and read the content, while the
back-cover is used for contact information; of course this can change.They are more formal that that
tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions,
etc. Bi-fold brochures can also work as folders in which you can place inserts depending on the
prospective interests: this is ideal for trade shows, for example. Large bi- fold brochures have a long
lifetime, and are usually read in more detail than small tri-folds.
6. Tri-fold brochures are one of the most common brochures
They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.These
brochures are economical to print since they are basically standard-sized prints on light stocks that are
folded in three. They have 6 panels to place information on, which is an advantage over other types of
brochures.However, this is not always true: the tri-fold morphology adapts to larger brochures. In
these cases, they usually have triple or double pages, and the stock used is of higher quality.Viewers
are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs
of good impact.They are intended to be handed over to people: ideal to put in folders, or as a more
elegant alternative to the flyer in trade shows.
7. mportance Of Brochure
Importance Of Brochure Building a company is not enough, until or unless you are using marketing
strategies to promote your business. Brochure is one type of marketing tools which deliver your
organization details .Many people who don’t know about your company can get a good idea about
your company if your brochure is done professionally. By the help of a brochure you can spread your
business worldwide.
8. Conclusion
Following are some common subjects for three areas brochures cover most:
products, services and corporate or organization capabilities.
/ Introduction / Products / Services / Features / Benefits / How It Works /
Markets / Applications / Specifications / Testimonials / FAQ / Company
history / Call to action / Client list / Mission statement or business philosophy
/ Awards / Contact info
