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Writing leads
1.
Writing Leads By Hoem Seiha H/p: 012‐699‐553 Email: entrepconsulting@gmail.com
2.
There are many different types of leads writers often use in their news articles. The most common types of lead are: ∗ Declaration ∗ Description ∗
Anecdote ∗ Striking statement ∗ Prominent quote ∗ Question Types of Leads
3.
Most often the writers use a declarative lead (sometimes called summary or direct lead) for their news stories. This kind of lead is mostly used for a hard news story. Declarative leads are direct and straightforward by: ∗ providing direct angle of whole article, or ∗ Providing suggested ideas or facts about article, or ∗
Discussing directly what the article will cover about Lead: Declaration
4.
∗ Beeline plans to give away school materials to 1‐6 grade students throughout Cambodia for school‐year 2011‐ 2012, as to encourage students at primary schools to study hard and encourage parents to send their children to schools. Example: Declarative Lead
5.
In a description lead, a writer describes something like an object or event in one or more than one sentences. It is mostly used in a feature story. A descriptive lead can be about: ∗ An object, ∗ An Event, ∗
A person, or ∗ Something Lead: Description
6.
∗ Restaurateurs and business enthusiasts gathered to listen, learn and share restaurant‐centric development strategies at Park Café, Vtrust Outlet, yesterday evening from 5:30 until 8:30. Five feature speakers from Park Café restaurant chain and some other successful eating establishments shared their knowledge of restaurant business operations with the participants. And that was the third monthly Briefing Session themed on Restaurant Operation Management. Example: Descriptive Lead
7.
An anecdotal lead tells you a very inspiring, short story of something happening in reality. It should give a hint or be related to the whole story. It’s different from a narrative in that narrative is usually longer, often described in a series of events. Lead: Anecdote
8.
∗ Once challenged by a lack of knowledge of restaurant operations management, Voeung Chan Delice, one of the participants at the event known as Briefing Session on Restaurant Operations Management, have now learnt how to manage operations in her restaurant well. “The session has provided me with practical knowledge applicable for my restaurant operations,” she said. Example: Anecdote
9.
Short, snappy statement intended to surprise the reader. Example: ∗ Even if people benefit from the use of Facebook, some people are now losing their time without realizing it. Lead: Striking Statement
10.
Not so often, some writers use this quote to lead the story by getting the main character of the story into the opening immediately. Example: ∗ “Thanks to the global financial crisis, the prices of property are now at the stable pace,” said Cheng Kheng, managing director at PLC Property Cambodia, at the news conference on real estate industry last week. Lead: Prominent Quote
11.
Ask an interesting question to lead the whole story. Example: ∗ Some people say uncontrolled use of Facebook can result in negative effects, but how can it really affects users? Lead: Question
12.
Delayed leads start with a little something to catch the reader's attention, and therefore they delay the real stuff of leads ‐‐ the 5W's, the message and the angle. ∗ The arrival of 3D movie technology has made many of Cambodian moviegoers eager to sit and enjoy experiencing Hollywood movies in three‐dimension views. Legend Cinema, the first comer to offer 3D movie experiences, satisfies the thirsty moviegoers who only previously have heard the availability of 3D movies in other countries than Cambodia. Delayed Lead
13.
1. Two children at play were killed today when a sports car jumped the curb outside Prospect Park and ran them down. Twelve in the group were injured. 2. BRIGHTON, England (UPI) ‐‐ Mrs. Pamela Bransden slowly counted five, snapped into a hypnotic trance, and gave birth to an eight‐pound baby. It was as easy as that. Today she relaxed at her home here, delighted that she has become Britain's first self‐ hypnosis mother. Practice: Identifying Lead Types
14.
1. "I'd like to jail parents themselves who are so lax their kids are boosting the crime rate!" This statement came from Juvenile Court Judge Warren Jones, in releasing a report on the rapid rise in juvenile crime rate in this city. 2. What is the first thing that a woman buys when she is advised that she won $2,50,000 in a jingle contest? Mrs. Jane Roe, informed by XYZ Soaps that her entry took top prize in the nationwide contest, said that she will buy a rhyming dictionary that . . . Practice: Continue
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