7 Brochure Presentation


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7 Brochure Presentation

  1. 2. David Kay Sero Consulting Chair - Digital South Yorkshire
  2. 3. Making sense of it all
  3. 4. Creative & Digital Industries A broad spectrum <ul><li>Advertising </li></ul><ul><li>Art & Crafts </li></ul><ul><li>Design – from architecture to fashion </li></ul><ul><li>Film, Video & Still Photography </li></ul><ul><li>Hardware – from computers to hand held devices to embedded chips </li></ul><ul><li>Interactive leisure software – including console games </li></ul><ul><li>Music – including recording, DJing and distribution </li></ul><ul><li>Network services – ranging from internet to local office provision </li></ul><ul><li>Performing arts – including lighting and special effects </li></ul><ul><li>Publishing – from print to web </li></ul><ul><li>Software and computer services </li></ul><ul><li>Television and radio – including digital TV and internet radio </li></ul>
  4. 5. Key Digital Concepts <ul><li>ICT – Information & Communications Technology </li></ul><ul><li>Hardware – devices that process, store and present things </li></ul><ul><li>Software – programmes that make these things happen </li></ul><ul><li>Data – Information stored by hardware and used by software </li></ul><ul><li>Digital / Creative Media – content of all types (‘multimedia’) used in business, learning & entertainment </li></ul><ul><li>Networks – technologies for moving data and digital media around the world (or the office or the home); the internet is simply a big network </li></ul><ul><li>Convergence – The coming together of the computer, communications and content industries, largely brought about by the take up of the internet </li></ul><ul><li>Cross-platform – the same content is used in more than one context, such as web, digital TV, phone </li></ul>
  5. 6. CDI skills & technologies are pervasive <ul><li>The internet, information technology and digital media are used in most sectors. </li></ul><ul><li>Sectors which are big in South Yorkshire and which are particularly reliant ‘creative & digital’ include: </li></ul><ul><li>Advanced Manufacturing & Engineering – such as aerospace </li></ul><ul><li>Design – from architecture to fashion </li></ul><ul><li>Call centres & Service desks </li></ul><ul><li>Financial Services – such as banks, insurance and stockbrokers </li></ul><ul><li>Libraries, Museums and Galleries </li></ul><ul><li>Logistics – road, rail & air transport </li></ul><ul><li>Sports Science </li></ul><ul><li>Travel & Tourism </li></ul>
  6. 7. Financial Services Simulation Software Hardware Film & Music 2D & 3D Product Design Construction Marketing Games Service & Support Security & Tracking User Technical ICT Creative E X P E R T I S E TECHNOLOGY Other Sectors Specialist Creative & Digital Industries Networks Websites Transport & Logistics Retail Defence Journalism Engineering & Manufacturing Healthcare Education TV & Radio
  7. 8. Who is involved? Yorkshire &Humber - 2004 <ul><li>123,000 people working in 13,400 businesses in the Creative & Digital Cluster </li></ul><ul><li>Around 50,000 ICT and digital media professionals working elsewhere across the private and public sectors </li></ul><ul><li>As many as 900,000 Users of desktop ICT and digital media, ranging from managers to administrators - with a further 750,000 having less formal contact with ICT in their jobs. </li></ul>
  8. 9. Y&H Regional Summary - 2004 65.1% Share of employment – SMEs (11-250) £4.7bn Total gross value-added (2003) 23.5% Share of employment – Micro-enterprises (1-10) 18,000 Number of self-employed 4.6% % of regional employment 105,000 Number of employees 18.6% % Change Businesses 1998-2003 13,400 Total number of Businesses (2003) 19.4% % Change Employment 1998-2004 123,000 Total Sector Employment (2004) Value Data Item
  9. 10. UK Comparative Employment 1998-2004 Yorkshire & Humber is growing fastest Source: ONS © Crown Copyright 2006 4.6 3.9 Yorkshire & the Humber 4.8 4.8 West Midlands 5.2 5.9 South West 8.3 8.1 South East 4.8 4.6 North West 4.0 4.5 North East 6.3 7.1 Eastern 4.6 4.5 East Midlands 2004 1998 % of regional employment Region Regional Comparative Employment
  10. 11. Y&H Employment Breakdown - 2004 Electronics and ICT account for 72.5% of regional CDI employment growth 123,021 18,002 105,019 Total 22,448 490 21,958 Print & Packaging 27,323 2,328 24,995 ICT 27,382 2,616 24,766 Electronics 14,517 4,293 10,225 Design 10,652 5,769 4,883 Music, Visual & Performing Arts 20,694 2,506 18,188 Media and New Media Total Self employed Employees Creative & Digital Cluster Sector
  11. 12. Y&H Creative & Digital Cluster Business Size by Employment 1998-2004 Most jobs are in small companies though they may involve working on large projects
  12. 13. South Yorkshire: Employment
  13. 14. How do you expect your employment of multimedia professionals to change in the next 3 years? (SY 2005) <ul><li>59% expect an increase </li></ul><ul><li>38% expect it to stay the same </li></ul><ul><li>3% said don’t know </li></ul><ul><li>Percentage expecting an increase: </li></ul><ul><ul><li>West Yorkshire 63% </li></ul></ul><ul><ul><li>The Humber 62% </li></ul></ul><ul><ul><li>South Yorkshire 56% </li></ul></ul><ul><ul><li>North Yorkshire 50% </li></ul></ul><ul><li>The most prominent demand increases are expected in </li></ul><ul><ul><li>Interactive media 18% </li></ul></ul><ul><ul><li>Marketing & e-business 18% </li></ul></ul><ul><ul><li>Still & moving image 16% </li></ul></ul>
  14. 15. How much value you attach to the following qualifications? (SY 2005) <ul><li>Employers value: </li></ul><ul><ul><li>76% Degree (specialist multimedia subject) </li></ul></ul><ul><ul><li>73% Degree (generalist subject) </li></ul></ul><ul><ul><li>53% AS / A2 </li></ul></ul><ul><ul><li>47% Foundation Degrees </li></ul></ul><ul><ul><li>46% Proprietary provider accreditation </li></ul></ul><ul><ul><li>45% NVQ </li></ul></ul><ul><ul><li>45% Modern Apprenticeship Frameworks </li></ul></ul><ul><ul><li>38% National & Higher National awards </li></ul></ul><ul><ul><li>38% Trade body accreditation </li></ul></ul><ul><ul><li>31% 16-19 vocational curriculum (inc AVCEs) </li></ul></ul>
  15. 16. General Adoption Convenience & Productivity Use Specialist Application Service Integration Implementation Support & Management 7 6 5 4 3 2 1 E Technology Advancement Product Origination, Design & Development Skill Level Type of Employment Digital & ICT Skills Segments
  16. 17. Technical Skills Spectrum Horizontal Mobility between disciplines Hardware Networks Systems Programming Content User
  17. 18. Trends & Issues <ul><li>Jobs at 16? No </li></ul><ul><li>Jobs at 19? Possible with Level 3 skills </li></ul><ul><li>Apprenticeships? Uncommon </li></ul><ul><li>14-19 Diplomas from 2008 (Level 2 & Level 3) </li></ul><ul><ul><li>‘ IT’ & ‘Creative & Media’ are in the first group </li></ul></ul><ul><li>Creative & Digital sector – still growing in SY </li></ul><ul><li>Creative & Digital jobs in other sectors? Big trend </li></ul><ul><li>The ‘Person Specification’ – as important as the specialist skills </li></ul>
  18. 19. KS4 A level Employment in industries using ICT & Creative Media GCSE Foundation Degree 3 Year Degree Apprentice Routes Choice & Opportunity - Pathways to Employment KEY Academic Focus Work Focus Other Post-16 Unlikely Possible Age 18 Age 21 Age 24 Age 16 4 Year Other Pre-16
  19. 20. What Qualifications do I need? <ul><li>You need good literacy (English) and numeracy (Maths) at GCSE </li></ul><ul><li>Very few people enter these sectors after GCSE aged 16 – even administrative posts require advanced office technology skills </li></ul><ul><li>So definitely study A levels or a relevant vocational qualification at 6 th Form or College </li></ul><ul><li>There are jobs (in both technical and support roles) that you can enter from age 18 - but the track to success is easier with a university degree </li></ul>
  20. 21. What A Levels should I choose? <ul><li>If you are following the A level pathway </li></ul><ul><li>There are very focused options like Computer Science & Information Studies – but there is no need to do them if you have other preferences </li></ul><ul><li>Depending your interests, consider </li></ul><ul><ul><li>Maths, Physics – great for programmers and games designers </li></ul></ul><ul><ul><li>English, History, Economics – excellent background for business </li></ul></ul><ul><ul><li>Media, Film Studies, Art & Design – sound creative choices </li></ul></ul><ul><li>Remember you can move from these to a more specific degree or vocational choice – so long as you’ve built up some technical knowledge in your own time </li></ul>
  21. 22. What vocational courses could I do? <ul><li>These days, the best college vocational courses open up the way both to jobs and to university </li></ul><ul><li>Whilst some skills are transferable, your course choice ought to be specific to the sector you are interested in; e.g. </li></ul><ul><ul><li>Programming </li></ul></ul><ul><ul><li>IT systems and support </li></ul></ul><ul><ul><li>Digital design </li></ul></ul><ul><li>Choose courses that involve </li></ul><ul><ul><li>Work placements in the industry </li></ul></ul><ul><ul><li>Certificates and experience in widely used products (often called ‘vendor skills’) </li></ul></ul><ul><ul><li>Credits that are recognised for University entrance </li></ul></ul>
  22. 23. Course choices are not everything <ul><li>Regardless of your course choices , make sure you build up experience in such as using software in addition to your course choices; for example </li></ul><ul><li>Take ECDL & Microsoft Office Specialist courses to become skilled with office productivity tools </li></ul><ul><li>Try to get relevant work experience through course placements and making contacts – why work in a shop if you can be paid to learn the ropes in your chosen sector? </li></ul><ul><li>Read magazines and keep up with websites in your areas of interest </li></ul>
  23. 24. For a full set of free resources visit www.teendigital.info <ul><li>Print ready pdf files of each brochure page </li></ul><ul><li>Links to every website listed in the brochure </li></ul><ul><li>Brochure artwork files </li></ul><ul><li>This presentation </li></ul><ul><li>PowerPoints that walk through the brochure </li></ul><ul><li>PowerPoint templates to make your own </li></ul><ul><li>And more … </li></ul>
  24. 25. 14-19 Specialist Diplomas in IT and in Creative & Media <ul><li>Subject to DfES approval, some Local Authorities will offer 14-19 diplomas from 2008 </li></ul><ul><li>For general information go to www.dfes.gov.uk/14-19/ </li></ul><ul><li>For the ‘IT’ Diploma visit </li></ul><ul><li>www.e-skills.com/diploma </li></ul><ul><li>For the ‘Creative and Media’ Diploma visit www.creativeandmediadiploma.org </li></ul>
  25. 26. Creative & Media 14-19 Diploma Range of Disciplines Photo Imaging Computer Games Textiles Animation Fashion Interactive Media Music Product design Radio Dance Graphic Design TV Drama 3D Visual Art Film Creative Writing 2D Visual Art Advertising Craft Print & Publishing Disciplines … Area 3 Design Area 2 Media Area 1 The Arts
  26. 27. IT 14-19 Diploma Three themes at all levels Supporting technology solutions Creating technology solutions Technology Systems Working with Technology Technology Making projects successful Professional Development Enterprise & Professionalism Working with People People Understanding Organisations The Potential of Technology Technology in Business The Digital World Business Level 3 Focus Level 2 focus Level 1 Focus Themes