1. The Publications
of
Marketing
Communications
By Melanie Katz and Tiffany Roca

2. Professionals in the marketing field
use numerous publications in order to
reach their audience.
There are two primary kinds of texts they use:
Quarterly releases
Marketing magazines
Financial Journals
Etc. Magazines
Internal Press Releases
Memos &External

3. a l
rn
te xt
In Te Memo
What are memos?
-A formal way of
communicating within a
company
-Memos are typically in the
format of a letter (They open
and close formally).

4. a l
rn
te xt
x e
E T Quarterly Releases
A quarterly filing made by public
companies to report
their performance. Included in earnings
reports are items such as net income,
earnings per share, earnings from
continuing operations and net sales. These
reports follow the end of each quarter. Most
companies file in January, April, July and
October.
Read more: http://www.investopedia.com/
terms/e/earningsreport.asp#ixzz1gYFeucrV

5. a l
rn
te xt
x e
E T Marketing Magazines
External texts such
as marketing
magazines inform a
specific audience on
the marketing
aspects of current
businesses.

6. a l
rn
te xt
x e
E T Financial Journals
What are Financial Journals?
An accounting record where
all business transactions are
originally entered. A journal
details which transactions
occurred and what accounts
were affected. Journal
entries are usually recorded
in chronological order, and
using the double-entry
method of bookkeeping
(Investor Words).

7. a l
rn
te xt
x e Other Magazines
E T
(which are related in content)
Other magazines
which are not directly
related in content to a
business is a form of
horizontal marketing-
a marketing strategy
which reaches
audiences on different
levels within an
industry. For example,
Starbucks not only
sells drinks, but ice-
cream.

8. a l
rn
te xt
x e
E T Press releases
A press release is a
written public relation
announcement made
to draw media
attention to a specific
event or product
launch. A press release
can be very
newsworthy, however,
a press release can
also be total hype
(Bellis).

9. Often, many marketing
professionals provide guidance for
one another through scholarly case
studies of brands
Where does
guidance come
from?
-Corporate
companies (internal
documents).
-advertising This is a
practitioners (case cigarette
studies and company’s
testimony brand case
transcripts). study
What are the
benefits?
- Companies can
achieve great brand
equality and
shareholder value.

10. Marketing Values
ustome r- it will
eceiv ing the c siness,
avoid d ake you lose bu
not on ly m iness pr actice.
it is also bad bus
but
Give as much “pro
the customer as p duct value”
customers believe ossible- when
they are getting th
product for their m e best
oney, they will be
loyal
is one w ith the
fluentia l brand s the job of the
an in da bove. It i roduct
alities m entione corpora te the p
qu
to pos itively in festyle
co mpany onsu mer’s li

11. direct ion of
y cha nging
e con stantl eting
Th mark
Mobilized digital technology has helped
not only the companies promote
themselves, but consumers
accommodate their needs. The
Starbucks app, for example, helps
consumers keep track of their
Starbucks card balance and rewards. It
also allows consumers to send eGifts
and buy products from the Starbucks
Store with a simple touch of a button.

12. Bibliography
• "Definition of a Memo." Welcome to Writing@CSU. Web. 10 Dec. 2011. <http://writing.colostate.edu/guides/
documents/memo/pop2a.cfm>.
• "Quarterly Earnings Report Definition | Investopedia." Investopedia. Web. 10 Dec. 2011. <http://
www.investopedia.com/terms/e/earningsreport.asp>.
• "What Is Journal? Definition and Meaning." Investment and Financial Dictionary by InvestorWords.com. Web. 12
Dec. 2011. <http://www.investorwords.com/2674/journal.html>.
• Bellis, Mary. "Who Invented the First Press Release." Inventors. Web. 12 Dec. 2011. <http://inventors.about.com/
od/pstartinventions/a/press_release.htm>.