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Team8 final
- 1. Brought to you by Team 8 zengyuning Zhao Yu Yau To Josh Fong Patrick Tam
- 2. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 3. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 4. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 5. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 6. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 7. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 8. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 9. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 10. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 11. Informed Customer Uncertain Customer No Subscription No interest Stay away Pay as you go or QUALITY Tense Limited Plan oriented Shocking QUALITY Heavy bill Unlimited Plan oriented Busy finger SMARTONE
- 12. Adjustable WhatsApp ($10) Facebook ($15) myTV ($40) Unlimited Usage App-based monthly subscription, unlimited usage Encourage conservative customers to try Cost saving, stable monthly cost Minimize “unconscious” usage , improve network quality Improve customer experience EXPAND Customer Base
- 13. Total Customer Number Data Service Per Customer Customer Revenue Infrastructure Utilization Smartone Performance in 2011(Service Revenue): ◦ 1.54million customers[1] (71% higher value postpaid customers) ◦ Per Customer Revenue : $249 Expected Growth: ◦ Customer number : +35% = 2.08million ◦ Per Customer Revenue : $235 Source: [1] 2010/2011 Smartone Annual Result http://www.smartoneholdings.com/about/investor/results/english/e_ 1011annual_announce.pdf
- 14. TERMINAL CONTENT Tablet Application Smartphone Website MOBILITY CHANNEL SMARTONE PARTNERSHIP
- 15. Basic Advanced Premium
- 16. Basic Advanced Premium Customer focused
- 17. Basic Advanced Premium Customer focused Interests targeting
- 18. Basic Advanced Premium Customer focused Interests targeting Less work, more play
- 19. Basic Advanced Premium Customer focused Interests targeting Less work, more play Stay on top of what’s trending
- 20. Apps Developer Apps Developer customers Apps Developer
- 21. Apps Developer Apps Developer customers Apps Developer Drive developers’ success
- 22. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers
- 23. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers Focus on building apps, focus on customers
- 24. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers Focus on building apps, focus on customers Customers – Developers win-win
- 25. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers Focus on building apps, focus on customers Customers – Developers win-win We know our customers
- 26. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers Focus on building apps, focus on customers Customers – Developers win-win We know our customers Superior service
- 27. Apps Developer Apps Developer customers Apps Developer Drive developers’ success Right apps for the right customers Focus on building apps, focus on customers Customers – Developers win-win We know our customers Superior service A platform for future growth
- 28. Reseller Browser SMS, BILL Telemarketer Customer Wallpaper/Magazine TV Advertisement Low cost strategy : using the existing contact channel
- 29. Initial capital requirement – HKD2M Over 7M 3G mobile users in HK and the population is growing annually Projected to attract around 100K 3G mobile users in the first 6 months with average subscription amount of HKD100 quarterly Projected growth rate will be ranging from 5% to 25% in the first 5 years Positive cash flow after 6 months Projected return of total HKD200M in 5 years
- 30. 5-member management team ◦ Yau To - CEO ◦ Patrick Tam - Chief Financial Officer ◦ Zengyuning – VP Sales and Marketing ◦ Zhao Yu - VP Product Management ◦ Josh Fong - VP Engineering Market research is ongoing Specification for application distribution and channel categorization platform is ready for review, system development will follow Negotiations with service vendors such as “What’s App”, “SimiSimi” in progress