Digital Signage is highly interactive as compared to print or outdoor or below the line advertising mediums because it makes appropriate use of images, text messages as well as videos for making their ad interactive.

2. If you want your product, brand or business to
work, advertising is the tool for the same. However
good your product is, it might just not work because
people are not aware of it. You got to reach out to
your target and not wait for the target to reach out
to you, because this might or might not happen.
They say that if the product is of best quality no one
can stop it from selling. But, this is not the case
anymore.

4. outshining other mediums
But again, advertising isn’t that cheap. Television,
print as well as radio cost almost a fortune. The big
fish in order to tap the major share of market, do
advertise through these mediums but for SME’s
(small and medium sized) brands and businesses it is
nearly impossible to make such huge investments.

5. Outshining Other Mediums

7. Digital Signage is highly interactive as compared to print or
outdoor or below the line advertising mediums because it
makes appropriate use of images, text messages as well as
videos for making their ad interactive. Also, digital signs are
all about instant advertising.